Mark Lee

Current

• Principal at The Mark Lee Group

Past

• VP, Sales & Marketing at International Auto Parts, Inc.
• Sr. VP Marketing at Crutchfield Corporation
• Manager, Corporate Development at Fingerhut Corporation

• Circulation Manager at Foster & Gallagher
• Circulation Manager at Figi's Inc.

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Education

• Northwestern University - Kellogg School of Management
• Ohio University

Recommended

5 people have recommended Mark

Connections

145 connections

Industry

Marketing and Advertising

Websites

• My Company

Mark Lee’s Summary

The Mark Lee Group was founded in late 2006 by a veteran catalog and web marketer with 29 years in the industry — and a track record of successfully growing smaller organizations. If you market products or services through catalogs or the internet, The Mark Lee Group can help you meet your company's goals.
Though we can work with start-ups, we are typically most helpful to organizations that have passed the "start-up" phase, but are not yet of a size to afford seasoned marketing experts on staff.

Mark Lee’s Specialties:

Strategic marketing consulting, catalog circulation, search engine marketing, catalog and internet marketing services, print buying

Mark Lee’s Experience

• Principal

  The Mark Lee Group

  (Marketing and Advertising industry)

  October 2006 — Present (2 years 4 months)

  The Mark Lee Group provides consulting and marketing services to small and middle-sized catalog and internet retailers, including marketing strategy, circulation management and web marketing. See www.TheMarkLeeGroup.com.

• VP, Sales & Marketing

  International Auto Parts, Inc.

  (Privately Held; 51-200 employees; Automotive industry)

  January 1997 — October 2006 (9 years 10 months)

  Chief marketing and creative officer for a growing and profitable catalog and web marketing company which consisted of three businesses: Autosport (www.autosportcatalog.com), Driving Comfort (www.drivingcomfort.com) and International Auto Parts (www.international-auto.com).

• Sr. VP Marketing

  Crutchfield Corporation

  (Privately Held; 201-500 employees; Retail industry)

  March 1983 — January 1997 (13 years 11 months)

  Mark Lee was recruited by Bill Crutchfield as Marketing VP when Crutchfield was only $10 million in sales; he helped grow sales to 11 times that level.

• Manager, Corporate Development

  Fingerhut Corporation

  (Public Company; 501-1000 employees; Retail industry)

  March 1981 — March 1983 (2 years 1 month)

  At Fingerhut, Mark Lee evaluated and recommended acquisition candidates; helped manage new businesses.

• Circulation Manager

  Foster & Gallagher

  (Privately Held; 51-200 employees; Retail industry)

  July 1980 — March 1981 (9 months)

  Mark Lee managed list selection, list management and catalog circulation for the Breck Bulb, Springhill Nurseries, Foster House, Magazine Marketplace and American Boutique catalogs.

• Circulation Manager

  Figi's Inc.

  (Privately Held; 51-200 employees; Retail industry)

  December 1977 — July 1980 (2 years 8 months)

Mark Lee’s Education

• Northwestern University - Kellogg School of Management

  MBA, 1975 — 1977

• Ohio University

  Bachelor's, General Studies, 1971 — 1975

Additional Information

Mark Lee’s Websites:

• My Company

Mark Lee’s Interests:

Car and motorcycle restoration, marketing strategy, search engine marketing

Mark Lee’s Groups:

New England Mail Order Association, Direct Marketing Association of Washington, Direct Marketing Association

•    Multichannel Marketing
•    Direct Mail Group
•    NEMOA
•    Kellogg School of Management

Mark Lee’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch