Sunny Cervantes

Current

Country Manager at Grey Russell Worldwide (Philippines)
Marketing Consultant at Freelancer (Self-employed)

Education

University of the Philippines

Recommended

8 people have recommended Sunny

Connections

142 connections

Industry

Marketing and Advertising

Websites

Sunny Cervantes’s Summary

Core marketing competencies include:

Extensive knowledge in marketing and product management.

Extensive knowledge in brand building and management.

Extremely adept in the conceptualization, implementation, management and evaluation of marketing strategies and programs.

Highly skilled in other significant areas of marketing such as forecasting, product development, packaging, advertising, public relations, sales, distribution, customer relations/service and promotions among others.

Highly proficient in conceptualizing and implementing various marketing and promotional programs designed to optimize sales, profit and increase market share.

Extensive knowledge in market research such as UAI, FGD, blind product tests, packaging tests, advertising tests and brand name studies among others.

Equally adept in data analysis such as sales and profit analysis, industry and competitive analysis as well as market and consumer profile and segmentation.

Extensive advertising knowledge and experience specifically in the conceptualization design and layout of various communication materials needed for marketing, advertising and public relations requirements such as brochures, posters, leaflets/flyers, AVPs and press kits among others.

Highly skilled at conceptualizing advertising copy, press releases, articles and web copy.

Experienced in serving as product spokesperson for trade shows, product tours, press junkets and other media related events.

Extensive experience with mentoring entrepreneurs and other marketing professionals on the different aspects of marketing.

Highly capable of managing multiple development projects under tight deadlines and tight budgets.

Extensive experience working with international clients in the following industries: FMCGs, pharma/medical and hotels/tourism/leisure and travel.

Sunny Cervantes’s Specialties:

Superior computer and internet skills.

Excellent feature writing skills with several published articles.

Highly skilled in black and white photography as well as film development and printing. Specializes in portraits and special effects.

Languages / dialects spoken: English and Tagalog.

Certified PADI scuba diver

Sunny Cervantes’s Experience

Country Manager

Grey Russell Worldwide (Philippines)

(Leisure, Travel & Tourism industry)

January 2008 — Present (10 months)

Grey Russell caters to travel-related services all over the world. Our basic list of services include: Air tickets, hotel bookings, car & jet rentals, yacht charters & yacht sales, incentives, congresses, corporate travel, honeymoons, luxury vacations and tickets to special events like the Olympics and Formula One.
Marketing Consultant
Freelancer (Self-employed)

(Self-Employed; 1-10 employees; Marketing and Advertising industry)

January 2000 — Present (8 years 10 months)

• Conceptualizes and develops strategic marketing plans, communication plans
• Handles brand strategy and management
• Conceptualizes and develops effective sales and marketing tools
• Conducts marketing seminars and training programs
• Conceptualizes and develops other custom marketing solutions and services for SMEs and start-ups