Jeff Russell

Current

Executive-Director at IAPAM, International Association for Physicians in Aesthetic Medicine

Recommended

3 people have recommended Jeff

Connections

139 connections

Industry

Non-Profit Organization Management

Websites

Jeff Russell’s Summary

I’m a new media marketing expert with hands-on experience creating marketing strategies by utilizing a combination of social media networking and more traditional online advertising venues (SEO, PPC). I'm also the executive director of the International Association for Physicians in Aesthetic Medicine (IAPAM). I am one of the founding members of the association, and have been diligently working for the association for the last 3 years.

The IAPAM provides: Botox training, laser training, dermal filler training, microdermabrasion training, chemical peel training, and medical weight management training for physicians from around the world.

Over the years, I quickly realized the importance SEO (Search Engine Optimization) plays in marketing any successful business. Five years ago, my mission was to learn everything I could to get higher rankings in Google. The journey then led to me research and implement several successful PPC campaigns using both Google Adwords and Yahoo! Search Marketing. While I was developing a marketing program for the IAPAM, I was working with many of the traditional media outlets (i.e. direct mail postcards & brochures, print advertising), and I was able to reduce our direct mail and print advertising by 90%. At the same time I reduced our AdWords spending by 60% through optimizing our AdWords campaigns, which resulted in a 80% increase in our revenues.

As part of a comprehensive new media marketing plan, I also employ the use of multiple social media platforms (Twitter, Facebook, and LinkedIn), online press release and article submission services, and live chat software to encourage client interactions.

Find Me Online:
Twitter: http://twitter.com/IAPAM and http://twitter.com/JeffRussellSays
Personal Blog: http://Jeff-Russell.com

Jeff Russell’s Specialties:

Social Media Marketing, Google AdWords, SEO optimization, marketing, aesthetic medicine industry, business skills, business plan, press release

Jeff Russell’s Experience

Executive-Director

IAPAM, International Association for Physicians in Aesthetic Medicine

(Non-Profit Organization Management industry)

August 2004 — Present (5 years 4 months)

Executive-director of the International Association for Physicians in Aesthetic Medicine (IAPAM). Manage the operational side of the associations. Develop new curriculum for our physician members.

Additional Information

Jeff Russell’s Websites:

Jeff Russell’s Interests:

Social media marketing, PPC with Google Adwords, aesthetic and cosmetic medicine industry, event management, leveraging technology, real estate, investing, skiing, biking, traveling

Jeff Russell’s Groups:

IAPAM, ASAE, NSA

KIVA
National Speakers Association (NSA)
American Medical Association - Medical Student Section
Professional Speakers and Seminar Leaders
Association Industry Executives
Medical Marketing & Communications Group
Continuing Medical Education
ASAE & The Center for Association Leadership
American Osteopathic Association
American Medical Association
Medical professionals
Continuing Medical Education Buzz Group
AAPI Health Network-For Doctors Physicians Nurses Hospitals Clinics IT Healthcare Service Providers
Social Media, Social TV, Monitoring, Mobile Social Networks, Marketing, Web 2.0, Enterprise 2.0, PR
Seminar/Workshop Leaders PEG (Professional Emphasis Group) of the National Speakers Association NSA
American Medical Student Association (AMSA)
IAPAM - International Association for Physicians in Aesthetic Medicine
Twitter Power for Business
Harvard Business School (HBS) Executive Education
Aesthetic Professionals
Association Marketing Summit 2009
Asociación Argentina de Spa
HBS Taking Marketing Digital 2009