jenifer daniels
@thefriendraiser | advocacy communicator
- Location
- Charlotte, North Carolina Area
- Industry
- Public Relations and Communications
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jenifer daniels's Overview
- Current
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- Marketing & Communications Specialist at Charlotte Mecklenburg Library
- Adjunct Faculty - Communications at Central Piedmont Community College
- Communications freelancer at thefriendraiser
- Past
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- Strategic Director at Re-elect David Howard, Charlotte City Council
- Adjunct Faculty - Public Speaking at Limestone College
- Communications Director at David Howard for Charlotte City Council
- Assistant Director of Community Relations at Wayne State University
- Presidential Special Events Manager/Assistant Director of Commencements at Wayne State University
- Diversity Trainer at Anti-Defamation League
- Communications Director at Joan Gist for Detroit City Council
- Special Events Coordinator at Detroit Historical Museum
- Education
-
- Duke University
- Wayne State University
- Johnson and Wales University
- Recommendations
-
17 people have recommended jenifer
- Connections
-
500+ connections
- Websites
jenifer daniels' Summary
after jenifer daniels found her voice, she dedicated her professional self to helping others find theirs. also known as ‘the friendraiser’, her unique nonprofit career has led her from event planner to college level educator and communications strategist.
as an award-winning educator and communicator, jenifer ''friendraises' for candidates and causes; helping them obtain new friends, educate them about their mission, mobilize them to act as advocates, and acknowledge their efforts in doing so.
she's been seen on Fox 2 Detroit, heard on Sirius/XM's 'Make It Plain w/ Mark Thompson', and quoted in the Chronicle of Philanthropy, the Detroit Free Press, the Charlotte Observer, and USA Today. she is currently a political ‘Insider’ on Carolina News 14’s Capital Tonight.
jenifer is a graduate of the prestigious Congressional Black Caucus Boot Camp, has been a featured speaker at Netroots Nation, and crafted the strategy to help an unknown candidate earn a city council seat in the 9th largest US city. she writes regularly for her blog, 'the art of friendraising', as well as CLTblog, and the Netroots Foundation's 'Winning the Internet'.
Specialties
Crisis Communications | Earned Media | Branding | Integrated Marketing Communications including Public Relations, Cause Marketing, Social Media | Social Media Policy Development, Community Management & Monitoring | Reputation Management | Special Event Management | Advocacy | Lobbying | Strategy Development | Organizational Training | Media Training
jenifer daniels' Experience
Marketing & Communications Specialist
Charlotte Mecklenburg Library
Government Agency; 201-500 employees; Libraries industry
December 2009 – Present (2 years 6 months)
Serves as project manager for communications and marketing projects. Creates scope and timetable, monitors progress, responds to challenges and opportunities, and ensures completion of project. Creates strategies for customer-focused and intuitive virtual communications: web tools, social media, e-newsletters, etc. Researches, writes, edits, and coordinates internal and external communications. Responsible for reputation management of online brand.
• Selected and implemented project management software, Basecamp, for executive management use and strategy development.
• Served as communications liaison for Future of the Library Task Force and Consolidation Committee during restructuring process.
• Created and implemented social media toolkit and census for system-wide use of social media networks.
• Developed social media campaign resulting in 831% increase in Facebook fans and 784% increase in Twitter followers.
• Developed and managed fundraising social media campaign resulting in over 1900 click throughs and over $250,000 in small donor, one- time donations.
Adjunct Faculty - Communications
Central Piedmont Community College
Educational Institution; 501-1000 employees; Higher Education industry
May 2008 – Present (4 years 1 month)
Conducts college-level courses in the field of communication in the areas of public speaking, interpersonal and intercultural communication. Develops syllabi and course materials, preparing and delivering lectures, leading and moderating classroom discussions, and administering and grading examinations. Evaluates student mastery of skills and competencies required by course outcomes. Participate in program/curriculum/assessment development.
Courses taught:
COM110 - Introduction to Communications
COM120 - Interpersonal Communication
COM 231 - Public Speaking
Awards:
TRiO-Student Support Services Instructor Appreciation (student nominated)
Communications freelancer
thefriendraiser
January 2002 – Present (10 years 5 months)
Developed communications, marketing and public relations materials such as press releases, media alerts, public relations campaigns and more. Developed creative print collateral and web copy. Developed and nurtured online relationships integrating social media channels into communication plans. Featured as a spokesperson for various community organizations on the following Detroit television stations: WJBK, WDIV, WXYZ, WHPR, ESPN2; Detroit radio news stations WJR and WCHB and YouTube Live, youtube.com’s 1st Annual Live broadcast.
Strategic Director
Re-elect David Howard, Charlotte City Council
February 2011 – November 2011 (10 months)
Design and present key strategic plans and initiatives aligning communications, voter outreach, and campaign finance elements to candidate and campaign managers. Provide information, recommendations, consultation, and management to senior advisors for key strategic initiatives. Ensure that the strategic plans are integrated and aligned with, and completed on a schedule supportive of candidate’s strategic objectives. Establish market and competitive analysis activities for review and use by candidate. Develops and executes comprehensive public affairs and marketing programs directly aligned with strategic initiatives established by candidate. Responsible for candidate’s brand, media relations, web site content, social media, advocacy, and internal communications.
Adjunct Faculty - Public Speaking
Limestone College
Educational Institution; 201-500 employees; Higher Education industry
September 2009 – October 2010 (1 year 2 months)
Conducts college-level courses in the field of communication in the areas of public speaking. Develops syllabi and course materials, preparing and delivering lectures, leading and moderating classroom discussions, and administering and grading examinations. Evaluates student mastery of skills and competencies required by course outcomes. Participate in program/curriculum/assessment development. Administered classes on Blackboard 6.2.
Courses taught:
ENG105 - Public Speaking
Communications Director
David Howard for Charlotte City Council
May 2009 – May 2010 (1 year 1 month)
Developed and managed earned and paid media, public relations, branding, and online campaign strategy for political candidates. Designed/prepared campaign literature materials including web design and copy, e-newsletters, and social media updates. Prepared press releases, speeches, position papers and statements, and press kits.
• Managed communications resulting in primary and general election wins.
• Increased exponential votes by 5 times from primary to general.
• Managed social media marketing campaign with $2500 budget resulting in over 2 million total views, and 100,000 unique views.
Assistant Director of Community Relations
Wayne State University
Educational Institution; 5001-10,000 employees; Higher Education industry
October 2006 – April 2008 (1 year 7 months)
Managed university’s brand in metro Detroit community. Developed and maintained ongoing strategic partnerships with community organizations and business leaders. Developed communications, marketing and public relations materials. Oversaw redevelopment of division’s website & managed community relations office’s Internet presence through content management portal.
• Developed, implemented, and marketed, with resource team, ‘Wayne Cares’ –WSU’s new outreach, charitable campaigns and volunteerism program that in its 1st year donated gently used playground equipment, 2 truckloads of clothing and critical needs items to local shelter, and 300 pieces of business attire for those re-entering the workforce.
• Developed and implemented, with working group of 6, ‘Movin’ the D Forward’ - panel discussion combining historical expertise and voices of ‘Generation X’ to generate discussion and find solutions. Co-sponsored by the Detroit News, Fox 2, WWJ950 and WDET public radio for live broadcast and simulcast.
Presidential Special Events Manager/Assistant Director of Commencements
Wayne State University
Educational Institution; 5001-10,000 employees; Higher Education industry
April 2004 – October 2006 (2 years 7 months)
Managed department’s signature event activities: presidential events, university-wide events such as grand openings, ribbon cuttings and dedications. Managed university’s commencement and school/college convocation ceremonies. Developed creative print collateral and contribute editorial content for division’s alumni magazine. Created, managed, and developed content for Commencement office’s web presence.
• Successfully researched, co-chaired [30 members], and managed 9-month process of converting twice yearly, off-site commencement ceremony to single, on-site commencement with over 20,000 guests and graduates; with yearly budget of $260,000.
• Successfully executed development of 50 development events yearly during ‘Wayne First’, $500 million capital campaign, collaborating with major gift officers, department heads and deans.
• Successfully facilitated and managed over 25 presidential events and over 30 university events yearly including city of Detroit Mayoral Debate and WSU Board of Governors swearing-in ceremonies.
Diversity Trainer
Anti-Defamation League
Nonprofit; 201-500 employees; Nonprofit Organization Management industry
November 2003 – May 2006 (2 years 7 months)
Delivered the “A WORLD OF DIFFERENCE INSTITUTE®” anti-bias and diversity training modules to over 15 classrooms and community organizations. Assisted K-12 teachers and administrators in continuing multi-cultural instructional content for improving overall student achievement; provided instructional strategies and various tools to aid the instructional process.
Communications Director
Joan Gist for Detroit City Council
February 2005 – November 2005 (10 months)
Developed and managed earned and paid media, public relations, branding, and online campaign strategy for political candidates. Designed/prepared campaign literature materials including web design and copy, e-newsletters, and social media updates. Prepared press releases, speeches, position papers and statements, and press kits.
Special Events Coordinator
Detroit Historical Museum
March 2001 – September 2003 (2 years 7 months)
Oversaw facility rentals for museum event space; managed organization’s programming activities such as fundraising events, new exhibit openings, and community events. Facilitated and managed over 50 external special events yearly at all umbrella museums by obtaining budget approval, ensured event staffing, organized vendor purchases to meet client needs. Assisted in development of programs and exhibitions through brainstorming sessions, conducting strategic marketing plans, conducting surveys, and reviewing history.
• Increased facilities rentals by over 200% in one year.
jenifer daniels' Education
Duke University
Certificate, Nonprofit Management
2008 – 2008
coursework included
*Grant writing
*Fundraising
*Budgets
*Leadership
Wayne State University
MA, Communication with an emphasis on Public Relations/Organizational Communcation
2001 – 2003
Activities and Societies: PRSSA
Johnson and Wales University
BS, Sports/Entertainment/Event Management
1996 – 2000
Obtained 'Certificated Event Planner' credentials during my senior year.
Activities and Societies: Residential Life, DECA, Junior Class President, Miss Kappa Alpha Psi - Lambda Xi Chapter 1998
jenifer daniels' Skills & Expertise
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jenifer daniels' Additional Information
- Websites:
- Interests:
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civic engagement, community activism, political activism, and volunteerism
- Groups and Associations:
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Neighborhood Matching Grants Committee, City of Charlotte, NC - 2 year term exp April 2012 Community Relations Committee, City of Charlotte, NC - Nov 2009 - June 2010 Historic Charlotte, Inc. Board of Directors - Executive Committee, Advocacy Chair - July 2009 - Oct 2010 Information Services and Technology Advisory Committee, Mecklenburg County, NC - Feb 2009 - June 2010
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- Honors and Awards:
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TRiO Student Services Instructor Appreciation Award - CPCC
Arts & Science Council of Charlotte Mecklenburg Cultural Leadership Training Program Class IV Graduate
Nominee – Crain’s Detroit Business ‘20 Under 20’
New Detroit - Emerging Leaders
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