
Owner, The Flores Shop - Strategic Design
Richmond, Virginia Area

Owner, The Flores Shop - Strategic Design
Richmond, Virginia Area
Capabilities Include:
Strategic Planning
Marketing Plans
Brand Identity Systems
Print Advertising
Websites
Direct Mail
Outdoor Advertising
TV
Radio
Brochures
Graphic Standards Manuals
Media Buying
Internal Corporate Communications
Tradeshow Collateral
Print Production Services
Branding, Advertising, Web, Direct
(Marketing and Advertising industry)
2005 — Present (4 years)
Since 2005, The Flores Shop has been a creative boutique for clients ranging from Fortune 100 corporations to one-person start-ups. With a network of marketing professionals, our agency expands and contracts based upon our clients’ needs. Whether you need a one-man-band or a team of seasoned pros, The Flores Shop can successfully overcome any marketing challenge without unnecessary overhead.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
2006 — 2007 (1 year)
Worked with small businesses to deliver big results for their marketing and advertising materials. Responsibilities included, but were not limited to:
package design I point-of-sale design I tv spots I ad campaigns I promotion logo development I client presentations and pitches
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2005 — 2006 (1 year)
Develop creative strategies in conjunction with provided briefs and manage teams through creative processes. Ensure budgetary goals are met through process to improve ROI. Present award-winning creative to executive-level clients.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2003 — 2004 (1 year)
Created national-level promotion materials, ad campaigns and product launches.
Responsibilities included: package design I point-of-sale design I tv spots I ad campaigns I promotion logo development I client presentations and pitches
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1999 — 2003 (4 years)
Worked with new clients to develop marketing strategies through creative executions including:
brand identities I graphic standards materials I collateral materials I ads and direct mail I tv and radio spots I directed photoshoots
(Public Company; 5001-10,000 employees; Retail industry)
1996 — 2000 (4 years)
Designed ad campaigns and collateral materials for Circuit City, CarMax and First North American National Bank. Other responsibilities included: creative direction for designers
conducted design workshops I trade show booths I brochures I posters I billboards I media buys I radio spots I market research I ensured legal integrity of ads
account management
AIGA
The Richmond Show
Logo Lounge 3 (Rockport Publications)
Summit Creative Awards
Virginia Public Relation Awards