Online Marketing & Measurement Strategist
Greater Chicago Area
- Current
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- Consultant at Freelance
- Past
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- Strategist, Measurement Planning & Analytics (Freelance) at Grey San Francisco
- Senior Manager, Online Media (Contract) at Walmart.com
- Consultant, Advisor at Mobilito
- General Manager at IBCTV, LLC
- Consultant at Onward Technologies
- Consultant at nextAUDIT
- Director of Business Development at Real Media (247RealMedia)
- Director of Marketing at Military Channel
- Business Development Manager at Neural Applications (Stockpoint)
- Adjunct Instructor at Columbia College of Chicago
- General Manager/Principal at Streams Online Media Development
- Founder at Planet StarChild
- Operations Management Trainee at Walgreens
- Student Liaison at Urban Land Institute Chicago Chapter
- Education
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- Loyola University of Chicago
- University of Illinois at Chicago
- Chicago Board RE School
- University of Illinois at Urbana-Champaign
- De La Salle Institute HS
- Recommended
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18 people have recommended Domenico - Connections
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497
connections
- Industry
- Online Media
- Websites
Domenico Tassone’s Summary
OVERVIEW: A seasoned Internet marketing professional with a high-energy evangelical approach; offer both a broad and deep online media background and often work to accelerate online business; fuse hands-on skill with strategic marketing, operational know-how and financial insight.
• Innovating online media since the 1993 launch of Planet StarChild, a seminal online media service that allowed indie music fans to "try before they buy."
• Co-founded one of Web 1.0 agency, Streams Online Media Development in 1994; SOMD provided strategy, creative, media and in-house Web software development services pioneering analytics with the Lilypad application.
Domenico Tassone’s Specialties:
• FUNCTIONAL: Analytics, strategic/product marketing, business development, product development, audience research and operations.
• INDUSTRIES: Internet media/advertising, software, cable TV, real estate, agency services, multi-channel retail and pharma.
• TECHNOLOGIES: ad serving, site metrics, behavioral/CRM targeting, content personalization; video(ITV/IPTV/VOD), cable TV, streaming/Webcasting, podcasting/RSS, wireless/mobile.
Domenico Tassone’s Experience
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Consultant
Freelance
(Online Media industry)
2009 — Present (less than a year)
Freelance measurement strategist and online media consultant; offer channel- neutral and technology-agnostic insights.
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Strategist, Measurement Planning & Analytics (Freelance)
Grey San Francisco
(Public Company; WPPGY; Marketing and Advertising industry)
July 2008 — March 2009 (9 months)
Leverage extensive online media/digital agency background and hands-on experience with ad serving technologies to guide brand measurement initiatives and campaign performance analytics; cross-training of media team and documentation of enhanced analytics processes.
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Senior Manager, Online Media (Contract)
Walmart.com
(Public Company; WMT; Retail industry)
August 2007 — May 2008 (10 months)
Worked closely with ad sales/ops partners at Triad Digital Media and internal merchant/marketing teams on retail online media campaigns/ ad product development for the nascent Walmart Online Media program: behavioral ad targeting pilot testing and business development; cross-functional process mapping of email ad product; improved accountability to co-op driven ad programs though performance analytics that better tracked brand engagement and actual sales lift; directed improvements to ad ops; identified need for critical workflow solution/partner; general online media strategy counsel.
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Consultant, Advisor
Mobilito
(Online Media industry)
October 2002 — August 2007 (4 years 11 months)
• Advised PersonalTube, an innovative online media/ad technology enabling social media influenced recommendations; focused on start-up finances, marketing, strategic alliances, product development and capital-raising.
• Provided research/consulting services for online video magazine (BusinessPOV) and behavioral ad technology/network (Tacoda).
• Developed MLS datamining tools for monitoring market prices, past appreciation; created Webcasts, PDA/wireless tools and other services; real estate Web products include: MyPlaceChicago, homeValence and BPOtools.
• Earlier experimental online media included Mobilito, offered via AvantGo wireless content service and a 24x7 Webcast.
• Provided services (listing, valuation and buyer) to select clients; administration/management services. -
General Manager
IBCTV, LLC
(Privately Held; 11-50 employees; Online Media industry)
January 2004 — June 2006 (2 years 6 months)
• Promoted twice by owner of spin-off Internet TV solutions and technology start-up focused on legal, medical and travel markets.
• Interim COO/CFO-type role overseeing cross-functional staff and vendors.
• Led business development/sales, product strategy, finance/admin and marketing functions.
• Instrumental in cultivation of strategic (technology integration and channel sales) alliance with Mentor Corp. -
Consultant
Onward Technologies
(Privately Held; 11-50 employees; Internet industry)
March 2002 — September 2002 (7 months)
• Worked on all aspects of marketing launch of Intranet portal and unique survey/evaluation/test applications developed by technology and services firm seeking to transition to software business.
• Developed major alliance that exposed technology to key decision-makers within target market of top 200 US law firms. -
Consultant
nextAUDIT
(Partnership; 1-10 employees; Online Media industry)
February 2001 — December 2001 (11 months)
• Worked on planning and start-up of Internet advertising audit service firm with cofounding team of experienced audit service sales team.
• Authored business plans and pro formas; solicited potential investors, partners and identified technology launch resources. -
Director of Business Development
Real Media (247RealMedia)
(Public Company; 201-500 employees; TFSM; Internet industry)
September 1999 — February 2001 (1 year 6 months)
• First full-time staff member dedicated strictly to alliance development and management for the technology group.
• Worked closely with product management and software engineering for the Open AdStream ad server platform towards furthering market penetration and capabilities.
• Developed and cultivated strategic alliances with Infi.Net, Trivida (BeFree), Solbright, NetPerceptions (Neural Applications), UpdateThis, Akamai, RealNetworks, Microsoft, AvantGo, AdExchange and others.
• Point person on new platforms for wireless and in-stream ad serving. -
Director of Marketing
Military Channel
(Privately Held; 51-200 employees; Broadcast Media industry)
October 1998 — September 1999 (1 year)
• Relaunched Web site and business unit of start-up media company dedicatd to the Heroes, History and Hardware of the international military.
• Managed online businesses as profit centers that complimented on-air cable network and home shopping show.
• Led cross-functional teams to produce content, implement ecommerce and metrics platforms and develop online media/ad products.
• Managed all online marketing efforts spanning search marketing and integrated on-air promotion efforts.
• Developed and implemented key strategic alliances with media partners including: Primedia, About.com, Janes, HireQuality and others. -
Business Development Manager
Neural Applications (Stockpoint)
(Public Company; 11-50 employees; Internet industry)
February 1998 — September 1998 (8 months)
• Led marketing of and cross-functional productization/packaging of real-time behavioral click through optimizer OptiMatch, an expert system technology that used neural networks, fuzzy logic and genetic algorithms.
• Developed,refined and executed alliance strategy for partnering with existing ad server platforms (RealMedia, NetGravity, Accipiter, AdForce, Doubleclick, ad networks and online media.)
• Laid groundwork for a major distribution alliance with NetPerceptions; cross-trained their management and sales teams. -
Adjunct Instructor
Columbia College of Chicago
(Educational Institution; 1001-5000 employees; Higher Education industry)
March 1995 — June 1998 (3 years 4 months)
• Developed one of the first college-level interactactive marketing courses in the nation: Marketing with Digital Media.
• Taught course for several years as part-time adjunct instructor; promoted course to students, facilitated transition from computing to marketing communications department. -
General Manager/Principal
Streams Online Media Development
(Marketing and Advertising industry)
July 1994 — December 1997 (3 years 6 months)
• Co-founded one of the first wave boutique interactive agencies in the nation.
• Clientele included mom-and-pops, corporate marketers and agencies like: Allstate, Ameritech, Sara Lee, Serta and Subway; agency clients included Hal Riney & Partners, Jacons & Clevenger and Leo Burnett. Exited firm as market matured in early 1998.
• Managed business operations, administration and finances of bootstrapped venture.
• Directed online marketing including strategy and media: search marketing (PPC and SEO), banner advertising, campaign optimization, viral marketing, conversion tracking and integration of offline marketing.
• Managed firm's integrated marketing strategies (Featured in Crain's Chicago & Tribune Sunday Magazine in 1995.)
• Led development of Lilypad Web popularity tracking tool.(Covered in AdAge in 1995)
• Led marketing and online research for viral multiplayer Mildred game (Featured in Wired in 1995); this included the development of a proprietary ad server. -
Founder
Planet StarChild
(Online Media industry)
January 1993 — December 1996 (4 years)
• Planet StarChild evolved out of a B-school market research course project at Loyola.
• PSC was an online directory of independent music from artists and record labels.
• The service was ad-supported and featured pix, music clips and news from indie musicians/labels.
• Launched in 1992 as a voicemail system offering, a "try before you buy" means to sample indie music.
• In 1993, the service migrated to Innovators BBs, a FirstClass BBS and OneNet node; this meant national audiences could access news, music clips and artwork by dialing a local BBS.
• In 1994, PSC was relaunched on the Web.
• Generated national and local media coverage; developed strategic alliance with Tailspins Magazine; developed partnering opportunities with Subnation and Third Word; featured at Cyberfest.594. -
Operations Management Trainee
Walgreens
(Public Company; WAG; Retail industry)
June 1991 — June 1994 (3 years 1 month)
• Received employee suggestion award for idea to start using the Internet in 1993.
• Recruited into management training program; first job out of college.
• Learned retail store operations at America's top pharmacy chain.
• Developed hands-on business/operations management skills.
• Licensed Pharmacy Technician -
Student Liaison
Urban Land Institute Chicago Chapter
(Non-Profit; 201-500 employees; Real Estate industry)
January 1990 — July 1991 (1 year 7 months)
• Unpaid volunteer position while an undergraduate finance student at UIC.
• Developed strategy with local chapter executive council to involve college students interested in real estate-related careers.
• Implemented program reaching out to local universities with students in programs related to real estate.
Domenico Tassone’s Education
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Loyola University of Chicago
MBA , Marketing , 1992 — 1994
Coursework included: Advanced Corporate Finance; Marketing Communications, Market Research and International Marketing.
- Activities and Societies:
- n/a
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University of Illinois at Chicago
BS , Finance , 1987 — 1991
Corporate Finance, Portfiolio Theory, Money & Banking, Real Estate Finance and Economic Geography
- Activities and Societies:
- Student Liaison for Chicago Chapter of Urban Land Institute and Lamda Alpha International.
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Chicago Board RE School
n/a , Real Estate , 1989 — 1989
Licensed while undergraduate; Contracts, Brokerage Management and Appraisal.
- Activities and Societies:
- n/a
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University of Illinois at Urbana-Champaign
Fine Arts & Architecture 1987 — 1988
n/a
- Activities and Societies:
- n/a
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De La Salle Institute HS
Honors , 1983 — 1987
n/a
- Activities and Societies:
- National Honor Society, Computer Club; Student Council, Football (Summer Training), Architectural Drafting (City Colleges).
Additional Information
Domenico Tassone’s Websites:
Domenico Tassone’s Interests:
Analytics, Social Objects, Retail Online Media, Real Estate, Military History, Biking, Memetics, Game Theory, Expert Systems, Robotics, Guitar, Architecture and Media Literacy. Language: Speak/Read/Write conversational Italian.
Domenico Tassone’s Groups:
Chicago Interactive Marketing Association (CIMA); OldTimers (Internet Marketing); Association of Strategic Alliance Professionals (ASAP); Past member of American Marketing Association (AMA Chicago); Association of Multimedia Communications (AMC); Fieri International (Interim PR/Marketing Director); Organizer for Fieri Philadelphia. Chicago Board of Realtors; College: Urban Land Institute (ULI) and Lambda Alpha (Liaison).
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AdMonsters -
SFBIG -
Web Analytics Association -
Chicago Interactive Marketing Association (CIMA) -
Pharma Marketing and Advertising Group (PMAG) -
Behavioral Targeting Standards Consortium -
UIC College of Business Alumni Association -
The RealMedian Alumni Network -
Omniture Enthusiasts -
Grey Group Alumni -
Walmart.com Alumni -
Bay Area University of Illinois Alumni -
Streams Alum -
De La Salle Institute Alumni -
Walgreen's -
The Military Channel (MilChan Vets) -
Conversational Marketing Group -
Interactive Analytics -
Research Methods
Domenico Tassone’s Honors:
Judge University of Illinois Research Symposium 2007; Illinois Junior Academy of Science Judge 2007; UIC Business Alumni Board 2007.
De La Salle Institute H.S. Honors 1987
Domenico Tassone’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
