Domenico Tassone

Current

• Consultant at Analytics Consultancy

Past

• Strategist, Measurement Planning & Analytics (Freelance) at Grey San Francisco
• Senior Manager, Online Media (Contract) at Walmart.com
• Consultant, Advisor at Mobilito

• General Manager at IBCTV, LLC
• Consultant at Onward Technologies
• Consultant at nextAUDIT
• Director of Business Development at Real Media (247RealMedia)
• Director of Marketing at Military Channel
• Business Development Manager at Neural Applications (Stockpoint)
• Adjunct Instructor at Columbia College of Chicago
• General Manager/Principal at Streams Online Media Development
• Founder at Planet StarChild
• Operations Management Trainee at Walgreens
• Student Liaison at Urban Land Institute Chicago Chapter

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Education

• Loyola University of Chicago
• University of Illinois at Chicago
• CAR School

• University of Illinois at Urbana-Champaign
• De La Salle Institute HS

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2 more...

Recommended

21 people have recommended Domenico

Connections

500+ connections

Industry

Online Media

Websites

• My Blog
• My Portfolio
• My Portfolio

Domenico Tassone’s Summary

OVERVIEW: A seasoned Internet marketing professional with a high-energy evangelical approach; offer both a broad and deep online media background and often work to accelerate online business; fuse hands-on skill with strategic marketing, operational know-how and financial insight.

• Innovating online media since the 1993 launch of Planet StarChild, a seminal online media service that allowed indie music fans to "try before they buy."

• Co-founded leading Web 1.0 agency, Streams Online Media Development in 1994; SOMD provided strategy, creative, media and in-house Web software development services pioneering analytics with the Lilypad application.

Domenico Tassone’s Specialties:

• FUNCTIONAL: Analytics, strategic/product marketing, business development, product development, audience research and operations.

• INDUSTRIES: Internet media/advertising, software, cable TV, real estate, agency services, multi-channel retail and pharma.

• TECHNOLOGIES: ad serving, site metrics, behavioral/CRM targeting, content personalization; video(ITV/IPTV/VOD), cable TV, streaming/Webcasting, podcasting/RSS, wireless/mobile.

Domenico Tassone’s Experience

• Consultant

  Analytics Consultancy

  (Online Media industry)

  April 2009 — Present (8 months)

  Freelance measurement strategist and online media consultant; provide online marketing planning/outcomes analysis via channel-neutral technology-agnostic insights.

• Strategist, Measurement Planning & Analytics (Freelance)

  Grey San Francisco

  (Public Company; WPPGY; Marketing and Advertising industry)

  July 2008 — March 2009 (9 months)

  Leverage extensive online media/digital agency background and hands-on experience with ad serving technologies to guide brand measurement initiatives and campaign performance analytics; cross-training of media team and documentation of enhanced analytics processes.

• Senior Manager, Online Media (Contract)

  Walmart.com

  (Public Company; WMT; Retail industry)

  August 2007 — May 2008 (10 months)

  Worked closely with ad sales/ops partners at Triad Digital Media and internal merchant/marketing teams on retail online media campaigns/ ad product development for the nascent Walmart Online Media program: behavioral ad targeting pilot testing and business development; cross-functional process mapping of email ad product; improved accountability to co-op driven ad programs though performance analytics that better tracked brand engagement and actual sales lift; directed improvements to ad ops; identified need for critical workflow solution/partner; general online media strategy counsel.

• Consultant, Advisor

  Mobilito

  (Online Media industry)

  October 2002 — August 2007 (4 years 11 months)

  • Advised PersonalTube, an innovative online media/ad technology enabling social media influenced recommendations; focused on start-up finances, marketing, strategic alliances, product development and capital-raising.
  • Provided research/consulting services for online video magazine (BusinessPOV) and behavioral ad technology/network (Tacoda).
  • Developed MLS datamining tools for monitoring market prices, past appreciation; created Webcasts, PDA/wireless tools and other services; real estate Web products include: MyPlaceChicago, homeValence and BPOtools.
  • Earlier experimental online media included Mobilito, offered via AvantGo wireless content service and a 24x7 Webcast.
  • Provided services (listing, valuation and buyer) to select clients; administration/management services.

• General Manager

  IBCTV, LLC

  (Privately Held; 11-50 employees; Online Media industry)

  January 2004 — June 2006 (2 years 6 months)

  • Promoted twice by owner of spin-off Internet TV solutions and technology start-up focused on legal, medical and travel markets.
  • Interim COO/CFO-type role overseeing cross-functional staff and vendors.
  • Led business development/sales, product strategy, finance/admin and marketing functions.
  • Instrumental in cultivation of strategic (technology integration and channel sales) alliance with Mentor Corp.

• Consultant

  Onward Technologies

  (Public Company; 11-50 employees; Internet industry)

  March 2002 — September 2002 (7 months)

  • Worked on all aspects of marketing launch of Intranet portal and unique survey/evaluation/test applications developed by technology and services firm seeking to transition to software business.
  • Developed major alliance that exposed technology to key decision-makers within target market of top 200 US law firms.

• Consultant

  nextAUDIT

  (Partnership; 1-10 employees; Online Media industry)

  February 2001 — December 2001 (11 months)

  • Worked on planning and start-up of Internet advertising audit service firm with cofounding team of experienced audit service sales team.
  • Authored business plans and pro formas; solicited potential investors, partners and identified technology launch resources.

• Director of Business Development

  Real Media (247RealMedia)

  (Public Company; 201-500 employees; TFSM; Internet industry)

  September 1999 — February 2001 (1 year 6 months)

  • First full-time staff member dedicated strictly to alliance development and management for the technology group.
  • Worked closely with product management and software engineering for the Open AdStream ad server platform towards furthering market penetration and capabilities.
  • Developed and cultivated strategic alliances with Infi.Net, Trivida (BeFree), Solbright, NetPerceptions (Neural Applications), UpdateThis, Akamai, RealNetworks, Microsoft, AvantGo, AdExchange and others.
  • Point person on new platforms for wireless and in-stream ad serving.

• Director of Marketing

  Military Channel

  (Privately Held; 51-200 employees; Broadcast Media industry)

  October 1998 — September 1999 (1 year )

  • Relaunched Web site and business unit of start-up media company dedicatd to the Heroes, History and Hardware of the international military.
  • Managed online businesses as profit centers that complimented on-air cable network and home shopping show.
  • Led cross-functional teams to produce content, implement ecommerce and metrics platforms and develop online media/ad products.
  • Managed all online marketing efforts spanning search marketing and integrated on-air promotion efforts.
  • Developed and implemented key strategic alliances with media partners including: Primedia, About.com, Janes, HireQuality and others.

• Business Development Manager

  Neural Applications (Stockpoint)

  (Public Company; 11-50 employees; Internet industry)

  February 1998 — September 1998 (8 months)

  • Led marketing of and cross-functional productization/packaging of real-time behavioral click through optimizer OptiMatch, an expert system technology that used neural networks, fuzzy logic and genetic algorithms.
  • Developed,refined and executed alliance strategy for partnering with existing ad server platforms (RealMedia, NetGravity, Accipiter, AdForce, Doubleclick, ad networks and online media.)
  • Laid groundwork for a major distribution alliance with NetPerceptions; cross-trained their management and sales teams.

• Adjunct Instructor

  Columbia College of Chicago

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  March 1995 — June 1998 (3 years 4 months)

  • Developed one of the first college-level interactactive marketing courses in the nation: Marketing with Digital Media.
  • Taught course for several years as part-time adjunct instructor; promoted course to students, facilitated transition from computing to marketing communications department.

• General Manager/Principal

  Streams Online Media Development

  (Marketing and Advertising industry)

  July 1994 — December 1997 (3 years 6 months)

  • Co-founded one of the first wave boutique interactive agencies in the nation.
  • Clientele included mom-and-pops, corporate marketers and agencies like: Allstate, Ameritech, Sara Lee, Serta and Subway; agency clients included Hal Riney & Partners, Jacons & Clevenger and Leo Burnett. Exited firm as market matured in early 1998.
  • Managed business operations, administration and finances of bootstrapped venture.
  • Directed online marketing including strategy and media: search marketing (PPC and SEO), banner advertising, campaign optimization, viral marketing, conversion tracking and integration of offline marketing.
  • Managed firm's integrated marketing strategies (Featured in Crain's Chicago & Tribune Sunday Magazine in 1995.)
  • Led development of Lilypad Web popularity tracking tool.(Covered in AdAge in 1995)
  • Led marketing and online research for viral multiplayer Mildred game (Featured in Wired in 1995); this included the development of a proprietary ad server.

• Founder

  Planet StarChild

  (Online Media industry)

  January 1993 — December 1996 (4 years )

  • Planet StarChild evolved out of a B-school market research course project at Loyola.
  • PSC was an online directory of independent music from artists and record labels.
  • The service was ad-supported and featured pix, music clips and news from indie musicians/labels.
  • Launched in 1992 as a voicemail system offering, a "try before you buy" means to sample indie music.
  • In 1993, the service migrated to Innovators BBs, a FirstClass BBS and OneNet node; this meant national audiences could access news, music clips and artwork by dialing a local BBS.
  • In 1994, PSC was relaunched on the Web.
  • Generated national and local media coverage; developed strategic alliance with Tailspins Magazine; developed partnering opportunities with Subnation and Third Word; featured at Cyberfest.594.

• Operations Management Trainee

  Walgreens

  (Public Company; WAG; Retail industry)

  June 1991 — June 1994 (3 years 1 month)

  • Received employee suggestion award for idea to start using the Internet in 1993.
  • Recruited into management training program; first job out of college.
  • Learned retail store operations at America's top pharmacy chain.
  • Developed hands-on business/operations management skills.
  • Licensed Pharmacy Technician

• Student Liaison

  Urban Land Institute Chicago Chapter

  (Non-Profit; 201-500 employees; Real Estate industry)

  January 1990 — July 1991 (1 year 7 months)

  • Unpaid volunteer position while an undergraduate finance student at UIC.
  • Developed strategy with local chapter executive council to involve college students interested in real estate-related careers.
  • Implemented program reaching out to local universities with students in programs related to real estate.

Domenico Tassone’s Education

• Loyola University of Chicago

  MBA , Marketing , 1992 — 1994

  Coursework included: Advanced Corporate Finance; Marketing Communications, Market Research and International Marketing.

  Activities and Societies:

  n/a

• University of Illinois at Chicago

  BS , Finance , 1987 — 1991

  Corporate Finance, Portfiolio Theory, Money & Banking, Real Estate Finance and Economic Geography

  Activities and Societies:

  Student Liaison for Chicago Chapter of Urban Land Institute and Lamda Alpha International.

• CAR School

  Certificate , Real Estate , 1989 — 1989

  First licensed while undergraduate student; courses included Contracts, Brokerage Management and Appraisal.

  Activities and Societies:

  n/a

• University of Illinois at Urbana-Champaign

  Fine Arts & Architecture 1987 — 1988

  n/a

  Activities and Societies:

  n/a

• De La Salle Institute HS

  Honors , 1983 — 1987

  n/a

  Activities and Societies:

  National Honor Society, Computer Club; Student Council, Football (Summer Training), Architectural Drafting (City Colleges).

Additional Information

Domenico Tassone’s Websites:

• My Blog
• My Portfolio
• My Portfolio

Domenico Tassone’s Interests:

Analytics, Social Objects, Retail Online Media, Real Estate, Military History, Biking, Memetics, Game Theory, Expert Systems, Robotics, Guitar, Architecture and Media Literacy. Language: Speak/Read/Write conversational Italian.

Domenico Tassone’s Groups:

Chicago Interactive Marketing Association (CIMA); OldTimers (Internet Marketing); Association of Strategic Alliance Professionals (ASAP); Past member of American Marketing Association (AMA Chicago); Association of Multimedia Communications (AMC); Fieri International (Interim PR/Marketing Director); Organizer for Fieri Philadelphia. Chicago Board of Realtors; College: Urban Land Institute (ULI) and Lambda Alpha (Liaison).

•    Web Analytics Association
•    Loyola University Chicago GSB
•    Chicago Interactive Marketing Association (CIMA)
•    UIC College of Business Alumni Association
•    The RealMedian Alumni Network
•    Grey Group Alumni
•    Walmart.com Alumni
•    Streams Alum
•    De La Salle Institute Alumni
•    Walgreen's
•    The Military Channel (MilChan Vets)
•    Interactive Analytics
•    Research Methods
•    AdExchanger.com's Exchange
•    Pion Power Users
•    NetInsight Aficionados
•    Pharma-Marketer.com
•    Quantcast Enthusiasts

Domenico Tassone’s Honors:

Judge University of Illinois Research Symposium 2007; Illinois Junior Academy of Science Judge 2007; UIC Business Alumni Board 2007.

De La Salle Institute H.S. Honors 1987

Domenico Tassone’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch