Dan Kelly
►Conversion Rate Optimization Specialist ►Internet Marketing Consultant ► Email Marketing Expert
- Location
- Dallas/Fort Worth Area
- Industry
- Internet
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Dan Kelly's Overview
- Current
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- Online Marketing Manager/Mr. Everything at Instant Insiders Publishing, LLC
- Past
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- CRO Consultant at Conversion Rate Experts
- Marketing Strategy Consultant & Website Optimization Expert at Net Success Systems, Inc.
- Director of Marketing at Executive Education Network, LLC
- Commercial Account Reporting & Reconciliation Manager at Hibernia National Bank
- Education
-
- University of New Orleans
- Recommendations
-
1 person has recommended Dan
- Connections
-
319 connections
Dan Kelly's Summary
I have a degree in Business with minors in Management, Marketing, and Entrepreneurship. I've always loved technology and computers. When I was in college (mid-90's) I started reading everything I could about direct marketing, Internet marketing, and information publishing.
I created my first product on how to create simple "direct response" style websites in 2005.
Ever since that launch I have been using Ad Tracking and split-testing technology to improve my business, as well as the business of a few close friends/clients.
I’ve written my own high-converting sales letter and emails, as well as developed several very profitable sales funnels for myself and a few personal friends who became clients.
And I have extensive experience with installing, troubleshooting, and customizing aMember and using Split Test Accelerator, A/B & multivariate split testing functions to dramatically increase website conversions.
Specialties
Conversion Rate Optimization, Multivariate Split Testing, A/B Split Testing & Conversion Tracking, Direct Response Marketing, Direct Response Copywriting, Internet Marketing Strategy, Email Marketing, Information Marketing, Designing Profitable Sales Funnels, User Experience Design, HTML/CSS, PHP
Dan Kelly's Experience
Online Marketing Manager/Mr. Everything
Instant Insiders Publishing, LLC
January 2004 – Present (8 years 5 months)
Instant Insiders Publishing creates, publishes, and markets training products for solo entrepreneurs and small business owners on how to create and market their own products and services online.
* Designed sales funnels with lead generators, main products, up-sells, and down-sells
* Write email marketing copy to send to my clients and prospects via AWeber
* Setup A/B split testing for website landing pages and sales pages using AdTrackz
* Setup multivariate split testing for website landing pages, sales pages, and checkout pages using Split Test Accelerator
* Create and edit PDF ebook training using Adobe PDFWriter and Adobe Acrobat
* Create and edit video training using Camtasia Studio
* Create and edit audio training using Adobe Audition
* Conducted interviews to create additional audio products
* Write website salesletter copy to sell those trainings
* Created secure download pages to deliver digital products (ebooks, MP3 files, and video trainings)
* Setup Analytics tracking for website visitors with Google Analytics
* Created and uploaded those pages to the web using Dreamweaver and Filezilla
* Installed and heavily customized PHP/MySQL membership management script (aMember)
* Integrated membership site with PayPal, ClickBank, and Authorize.net
* Created my own custom PHP/MySQL plugins for the membership script
* Setup automated fulfillment for the delivery of DVD product via CD-Fulfillment.com and Kunaki.com
* Setup and managed PPC/CPC/SEM campaigns with Google AdWords (via AdWords Editor and the web interface)
* Setup tracking and split-testing for PPC campaigns, down to the keyword level using AdTrackz
* Managed outsource workers to create graphics and develop advanced PHP scripts
* Affiliate recruiting and management
* Handle all customer/technical support questions from clients using Kayako support desk
Marketing Strategy Consultant & Website Optimization Expert
Net Success Systems, Inc.
March 2009 – February 2011 (2 years)
* Setup A/B split testing and multivariate split testing for website landing pages, sales pages, and checkout pages using Split Test Accelerator
* Designed sales funnels with lead generators, main products, up-sells, and down-sells
* Wrote email copy to convert prospects to buyers
* Installed and heavily customized PHP membership management script (aMember)
* Created custom PHP plugins for the membership script
* Integrated membership site with PayPal and Authorize.net
* Created secure download pages to deliver digital products (ebooks, MP3 files, and video trainings)
Director of Marketing
Executive Education Network, LLC
Professional Training & Coaching industry
May 2003 – June 2004 (1 year 2 months)
* Development of Marketing strategy for small Project Management seminar company
* Designed and created a high-priced information product based on a Project Management seminar we produced
* Developed and implemented an entire direct mail campaign for that product: guiding a professional copywriter, list broker, and print shop
* Edited and redesigned long copy sales letter and order form
* Created lead generation newspaper advertisements for education seminars
* Developed lead/conversion tracking system to improve our marketing efforts
* Wrote and sent out dozens of email marketing campaigns
* Created customer surveys to aid in the development of new products
Commercial Account Reporting & Reconciliation Manager
Hibernia National Bank
Public Company; 5001-10,000 employees; HIB; Banking industry
November 1998 – May 2003 (4 years 7 months)
* Ensured the proper reconciliation of over 600 detailed reports each month – down to the penny
* Personally reconciled the largest and most complicated reports each month (100k – 500k volume)
* Used Excel and Access to quickly find hundreds of data anomalies
* Designed a PC based software to automate the Excel+Access process that I created
* Wrote technical specifications for PC based software as well as mainframe programs to support departmental goals
* Document all departmental processes and procedures
* Improved the efficiency of several departmental processes, including: account reconciliation, account setup, error tracking, and reject correction
* Analyzed business processes to develop detailed workflow diagrams to aide in the implementation of a new computer system
* Managed the work of 8 diverse people
* Worked smoothly with several departments throughout the company to ensure timely and accurate data
Dan Kelly's Education
University of New Orleans
Business Administration, Marketing, Management, Entrepreneurship
1993 – 1997
- Graduated with a 3.7 major/3.1 overall GPA on a 4.0 scale
- Named to the Dean’s List five times
Contact Dan for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
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