Derrick Daye

Current

Publisher at Branding Strategy Insider
Managing Partner at The Blake Project

Recommended

3 people have recommended Derrick

Connections

280 connections

Industry

Marketing and Advertising

Websites

Derrick Daye’s Summary

Behold the power of trust. With it relationships are started - and kept, purchase decisions are made, sales multiply and brands flourish. At The Blake Project our sole focus is helping organizations create brands that build and sustain trust.

With renowned brand strategists Brad VanAuken (Author of Brand Aid) and Jack Trout (Legendary Branding Pioneer) we help growth oriented companies design, manage and build brands that drive profitable revenue growth through differentiated customer experiences.

Located in Rochester, New York, Tampa, Florida and Frankfurt, Germany we currently serve clients in North America, Europe, Asia and the Middle East.

Visit us at: www.theblakeproject.com
Vist our blog at: www.brandingstrategyinsider.com
Subscribe to the Brand Management Newsletter at either address

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Derrick Daye’s Specialties:

The Blake Project offers the following services to organizations/entities requiring strong brands: brand audits, brand research, brand strategy, brand (re)positioning, brand architecture, brand identity, brand management, brand measurement, brand marketing, brand extension, brand education, internal brand building, brand building on the Internet, "out-of-the-box” marketing, sensory branding, and international speaking engagements on branding. We also help with customer touchpoint design.

Derrick Daye’s Experience

Publisher

Branding Strategy Insider

(Marketing and Advertising industry)

June 2006 — Present (3 years 6 months)

Branding Strategy Insider is an online publication with one focus: Helping marketing oriented leaders and professionals build strong brands. We feature the thought leadership of Jack Trout, Seth Godin, Malcolm Gladwell, Kevin Roberts and others. A recent partnership with the Harvard Business School Press expands our range of marketing insight. BSI serves 8000 marketers daily and is distributed by partners such as the Washington Post, Wall Street Journal, Google News and Forbes. Ad Age currently ranks this blog #25 of the world's 150 marketing blogs. If you would like to reach this audience of decision makers please let me know.

www.brandingstrategyinsider.com
Managing Partner

The Blake Project

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2003 — Present (6 years 9 months)

We help people release the full potential of their brands.

Additional Information

Derrick Daye’s Websites:

Derrick Daye’s Interests:

Life/Career Path: Born in West Palm Beach, FL, raised in Maine. Lived and worked in Portsmouth, NH, Rochester, NY, Gardiner, ME, Panama City, FL, Seoul, Korea, Frankfurt, Germany, Crete, Greece. In Tampa, FL 2+ years.