Creative Director, Photographer, Creative Consultant, Art Director, Designer
Portland, Oregon Area
- Current
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- Creative Director/Principal at Studio Greaves
- Photographer/Principal at Toni Greaves Photography
- Past
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- Creative Director at Razorfish
- Freelance Creative at Nike, Inc.
- Creative Lead at Agency.com - London
- Senior Art Director at Agency.com
- Art Director at Eagle River Interactive
- Art Director at New Interactive
- Senior Designer at Skies America
- Education
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- Kent State University
- Kent State University
- Mt. Hood Community College, Oregon, USA
- Mt. Hood Community College, Oregon, USA
- Recommended
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3 people have recommended Toni - Connections
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connections
- Industry
- Design
- Websites
Toni Greaves’s Summary
Innovative, vibrant, award-winning creative leader with fourteen years experience translating creative strategy into compelling results-driven conceptual and visual solutions. Passionate user experience advocate, expert in on-time, on-budget delivery of both small and large interactive brand experiences, as well as online advertising and marketing campaigns. Excellence in managing and developing high-level client relationships, outstanding written and verbal presentation skills. Strong cross-discipline and cross-cultural understanding, experienced in working and managing work in a variety of global settings. Great team player and motivator, inspiring, supportive, flexible and on-the-ball. Industry reputation for world-class creative excellence.
Personal attributes:
Enthusiastic and positive attitude, luminously creative, articulate, patient, precise, tenacious, well-grounded, dependable, fun, and always... a never-ending desire to learn.
Toni Greaves’s Specialties:
Branding and identity, interactive design and print design, creative team leadership, photography, photojournalism.
Toni Greaves’s Experience
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Creative Director/Principal
Studio Greaves
(Privately Held; 1-10 employees; Design industry)
October 2004 — Present (3 years 10 months)
Creative consultancy focusing on strategic direction, branding, identity and design for both interactive and print media. Projects include web sites, corporate identity, product packaging, logos, advertising and marketing materials.
Clients: Cultures on the Edge, Hands on Portland, Kabana Photography, Keen Footwear, Nike, Porteon Electric Vehicles, Portland Trailblazers, Razorfish, Sattie Clark, Standard Insurance, Straub Collaborative, W. Glen Boyd Foundation. -
Photographer/Principal
Toni Greaves Photography
(Privately Held; Myself Only; Photography industry)
October 1996 — Present (11 years 10 months)
Ongoing documentary photography and portraiture projects based upon various experiences around the globe. Recent highlights include six weeks spent living with a native warrior tribe in Kenya, with exclusive photographic access to a series of rites of passage ceremonies that happen just once every 15 years (exhibit upcoming).
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Creative Director
Razorfish
(Public Company; 1001-5000 employees; AQNT; Internet industry)
August 2005 — April 2007 (1 year 9 months)
Creative directed the redesign of Cingular.com amidst extraordinarily high expectations with limited time and resources. Led a team of six art directors and designers, concepted and coordinated creative efforts with information architect and technical teams, presented multiple initial conceptual solutions resulting in a delighted senior-level client team. Overall position responsibility of creating on-brand, on-strategy compelling creative work for interactive and online advertising clients, along with managing and mentoring creative staff.
Clients:
adidas, Apple, BestBuy, Capella University, Cingular, Expedia, Microsoft, Match.com, Nintendo, Weight Watchers. -
Freelance Creative
Nike, Inc.
(Public Company; 10,001 or more employees; NKE; Sports industry)
September 2004 — August 2005 (1 year)
Teamed with Nike Brand Design's "Advanced Concept" and "Active Life" groups, developing visual systems for a variety of Energy Center installations, along with marketing initiatives that launch in conjunction with the release of new products.
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Creative Lead
Agency.com - London
(Privately Held; 201-500 employees; Internet industry)
April 2000 — April 2004 (4 years 1 month)
Managed creative team and creative work streams for a variety of high profile accounts. Career manager and mentor for art directors and designers, responsible for conducting performance reviews and advising on promotions and remuneration. Continually relied upon for providing guidance and excellence for all things relating to design. Highlights include working as the creative Lead for the online rebrand from One 2 One to T-Mobile.co.uk. This included research, creative strategy and brand definition, management of an eight-person design team and all design work. Co-creative lead for the online rebrand from Ben to T-Mobile.nl, based in Amsterdam. Held ongoing role as creative lead for the T-Mobile UK account, ensuring consistency and creative excellence over all online communications.
Clients: British Airways, British Telecom, BP, Cable and Wireless, Dulux (ICI Paints), IMS Health, One 2 One, RSPCA, Sainsbury's Bank, The Solti Foundation, T-Mobile (UK, Netherlands and International). -
Senior Art Director
Agency.com
(Public Company; 501-1000 employees; Internet industry)
July 1998 — April 2000 (1 year 10 months)
Location: Portland - Oregon, USA
Developed consistently strong Web, CD-ROM and kiosk-based work for a variety of clients. Extensive client liaison and presentations, managed the work of designers and trained new design staff. Redesigned the Agency.com brand, including all print marketing materials and an award-winning, media-rich corporate Web site. Art direction, team management and design of a five-language, 1200-page Web site for Adaptec Europe, while based in Paris.
Clients:
Adaptec, Agency.com, Compaq, GMAC, Hewlett Packard, Hollywood Video, Intel, Tektronix, Urban Desires. -
Art Director
Eagle River Interactive
(Public Company; 501-1000 employees; Internet industry)
July 1996 — July 1998 (2 years 1 month)
Created original CD-ROM, kiosk, Web and video design work, as well developing designs within the guidelines of numerous leading international brands.
Clients: Adecco, Compaq, ESPN/Disney, Gilbarco, Hewlett Packard, Intel, Microsoft, Nike, Prudential, State Farm, Trane, Tyee. -
Art Director
New Interactive
(Privately Held; 11-50 employees; Internet industry)
October 1995 — July 1996 (10 months)
Developed original interactive designs, following them through to production, for a variety of intranet and extranet sites, as well as CD-ROM training materials and games.
Clients:
Fred Meyer, New Interactive, Nike, Sports Illustrated for Kids. -
Senior Designer
Skies America
(Privately Held; 11-50 employees; Publishing industry)
September 1993 — October 1995 (2 years 2 months)
Redesigned two magazines. Design lead for "Rip City Magazine," the fan magazine of the Portland TrailBlazers basketball team. Created original feature designs for a plethora of print publications. Designed logos and developed illustrations for a variety of print applications.
Clients:
American Jewelry Manufacturers, EcoTraveler Magazine, Northwest Airlines, Portland Trailblazers.
Toni Greaves’s Education
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Kent State University
Master of Arts, Visual Communication Design, 1998 — 2000
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Kent State University
Bachelor of Science, Visual Communication Design, 1995 — 1998
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Mt. Hood Community College, Oregon, USA
Associate of Applied Science, Graphic Design, 1990 — 1993
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Mt. Hood Community College, Oregon, USA
Associate of Applied Science, Journalism Arts Technology, September 1990 — May 1993
Additional Information
Toni Greaves’s Websites:
Toni Greaves’s Interests:
Observing/experiencing people and cultures around the globe, cycling and/or hiking in lush environments, designing and making things of any kind, exploring bookstores, story-writing, photographic arts, and watching good film.
Toni Greaves’s Groups:
Served as an industry conference panelist and speaker, as well as a visiting artist and guest speaker for a variety of universities and colleges. Held numerous class sessions, provided advice and career guidance, presented work, and became a mentor to students on an ongoing basis.
Panelist/speaker: SXSW Interactive Festival, 2006. Guest lecturer/speaking engagements: City University (London), Lane Community College (Oregon), Mt. Hood Community College (Oregon), Truman State University (Missouri), University of Oregon (Oregon).
Toni Greaves’s Honors:
- Studio Smackdown design contest 2005 (studiosmackdown.com/v1) – Winner, Grand Final
- The International Web Page Awards 2003 – Creative Excellence Award for GeorgSolti.com website
- Royal Geographical Society, Geographical Photographer of the Year 2002, Finalist
- Wanderlust magazine, Travel Photographer of the Year 2001, Runner-up
- One Club Award 2000 – Urban Desires: Safetyman Web site
- New York Festivals 2000 – Gold WorldMedal for Urban Desires: Safetyman Web site
- New York Festivals 2000 – Silver WorldMedal for Agency.com Web site
Toni Greaves’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
