Web Designer & Developer
Greater New York City Area
- Current
-
- I Mascarade as Myself at Independant Consultant
- Past
-
- Web Designer II at CUnet
- Senior Web Designer at Insight
- Education Assistant at University of Advancing Technology
- Production Artist Consultant at Terralever
- Website / Audio Video Designer at Latin Percussion
- Graphic Designer at United Retail Group, Inc
- Education
-
- University of Advancing Technology
- Marist College
- Westwood High School
- Recommended
-
21 people have recommended Ted - Connections
-
169
connections
- Industry
- Online Media
- Websites
Ted Goas’s Summary
An accomplished website designer and developer with a business sense. Nine years experience covering all aspects of results-driven websites. Happiest when projects exceed their goals. Special expertise in web standards and website usability. Effective at managing both projects and clients. Recently recognized for web project development and implementation supporting ROI of 250% in a six month period. Well-developed problem-solving skills and attention to detail. Thrives in a fast-paced environment, handling multiple projects and responsibilities.
I love what I do! I’d like to stay in the field of web design, production, and usability. My long term goal is to obtain a management or senior position in the web design field which uses my skills and experience as a designer, developer, mentor, and manager.
Ted Goas’s Specialties:
Primary:
Web Design, Graphic Design, Web Standards, User Experience Design (UX) and usability, Interface Design (UI), hand coded HTML and CSS, earch engine optimization (SEO), JavaScript and AJAX (jQuery, YUI, MooTools, etc.), website strategy, Adobe Photoshop, Adobe Dreamweaver, Wordpress blog design
Secondary:
PHP, XML, Copywriting, Search Engine Management(SEM), (online) project management, audio and video editing, DHTML
Ted Goas’s Experience
-
I Mascarade as Myself
Independant Consultant
(Marketing and Advertising industry)
June 2006 — Present (3 years 2 months)
In my free time, I sometimes work with small business and individuals to create an effective online presence. Work ranges from information architecture and SEO to website blog design and MySpace / Twitter themes. Some notable projects and accomplishments include...
* Continuing to work with Latin Percussion as a web development contractor. I created several large-scale websites, including the corporate website. This project concluded with a client training session. Other projects included the creation of Spanish site and a custom "MySpace" page.
* Helping rebuild Toca Percussion’s website. I created HTML/CSS templates enhanced with a custom JavaScript framework. Usability and accessibility features were assessed and implemented into the final deliverables. I project managed every phase of each project.
* Working with ProjectCenter to rebuild their website architecture and brand with a focus on SEO. The new design calls attention to important Call-To-Action items to drive business requests (goals). Organic traffic rose 300% in three months, allowing my client to stop paid search efforts completely (saving hundreds of dollars a month) and still get more requests than before. I also created a branded website, blog, email template and Twitter theme. -
Web Designer II
CUnet
(Public Company; NNI; Marketing and Advertising industry)
June 2008 — April 2009 (11 months)
Designed and produced data-driven web sites (design based on analytics and conversion data as well as branding, aesthetics and best practices) as the lead web designer at CUnet. Designed web pages and user interfaces (including wire frames, site maps, information architecture, and Photoshop comps), wrote front end code by hand (such as HTML, CSS, JavaScript/AJAX – jQuery, YUI, Mootools), optimized pages for search engines (SEO), and tested with internal and external clients. Also designed several logos and did some light programming. Notable accomplishments include...
* Consistently creating landing pages (for PPC and organic use) with a bounce rate below 50% and a conversion rate above an industry average of 3% (and some as high as 13%).
* Helping plan an enterprise level search portal (search, content, ad serving, maps, profiles, lead forms, and more). -
Senior Web Designer
Insight
(Public Company; NSIT; Information Technology and Services industry)
April 2007 — May 2008 (1 year 2 months)
Acted as a subject matter expert in web design and usability for Insight. Oversaw a team of designers and contractors, managed project workflow, branding, functionality, and usability. Evaluated and recommended opportunities for improvement focused on Insight's internet marketing projects, primarily for North America. Worked in a cross-functional environment, often being the first point of contact with co-workers outside of the creative department. Charged with creating effective, high-converting websites, emails, and other marketing collateral. Frequently presented and quantified projects and results to senior management. Problem-solving skills used on a daily basis. Notable accomplishments include...
* Raising website traffic by 15% in my first seven months at the company.
* Reorganizing web production schedules to bring all work in-house, saving the company approximately $5,000 over a five month period.
* Creating a new HTML template for a weekly email campaign, raising its recipient click-through rates by 73%.
* Increasing overall open rates for all marketing emails by 25%. Also raised average click-through rates from less than 1% to almost 4%. Subscribers lists grew by 68%.
* Creating, testing, implementing, and documenting a corporate-branded CSS framework that ensures consistency and reduces development time of web pages.
* Bringing the department back on schedule from three months of back-logged projects, completing over 200 total projects in eight months. -
Education Assistant
University of Advancing Technology
(Educational Institution; Higher Education industry)
January 2007 — June 2007 (6 months)
Helped research, develop, and monitor online course materials. I also graded student projects. These services were performed for all faculty members over multiple subjects.
-
Production Artist Consultant
Terralever
(Privately Held; Internet industry)
January 2006 — February 2007 (1 year 2 months)
Worked extensively in (X)HTML, CSS, JavaScript, XML, and template-based environments. Also worked with C#, VB.net, PHP, and Flash Action Scripts. Problem solving, timelines, budgets, attention to detail, project management, web standards, search engine optimization, working independently, and self development were stressed and used daily. Pixel-perfect detail across several major browsers. Worked in a fast-paced and profit-oriented environment. Regularly interacted with executive management and clients (including on-site client training).
* First in company to master SiFR text replacement, deconcept standards-compliant flash embedding, and dynamic website templates for use in client deliverables. Trained peers on these techniques for future client projects.
* Worked on high-profile projects for clients such as Red Bull, NASA, and Catholic Charities. -
Website / Audio Video Designer
Latin Percussion
(Consumer Goods industry)
August 2003 — August 2005 (2 years 1 month)
Updated, optimized, and maintained ten public websites. Handled email advertising campaigns, including database management. Volunteered for additional responsibilities in audio/video editing, saving outsourcing expenses. Also trouble-shooted Mac/PC/Server issues and wrote copy.
-
Graphic Designer
United Retail Group, Inc
(Apparel & Fashion industry)
June 2001 — February 2003 (1 year 9 months)
Designed and created web pages for corporate sites, designed and deployed customer emails for several mailing lists, and performed maintenance of corporate projects both online and offline (ranging from direct mail pieces to presentations).
* Brought the production of 1,000+ product image sets and the web-based annual report in house, saving the company approximately $10,000 in outsourcing fees.
Ted Goas’s Education
-
University of Advancing Technology
MS , Technology Management , 2005 — 2007
Thesis Topic: American Acceptance of the Open eBook Format as a Standard
- Activities and Societies:
- Education Assistant, incoming graduate student 'ambassador'
-
Marist College
BS , Information Tech (Graphics / Multimedia Concentration) , 1997 — 2001
-
Westwood High School
1993 — 1998
- Activities and Societies:
- Varsity Soccer
Ted Goas’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
