
Category Manager/Digital Strategy at Starbucks
Greater Seattle Area

Category Manager/Digital Strategy at Starbucks
Greater Seattle Area
Experienced online professional with demonstrated success in account management, project management/production, and strategy. Creative thinker, team builder; excellent measurement and analysis, budgeting and forecasting skills.
(Public Company; SBUX; Retail industry)
February 2008 — Present (1 year 10 months)
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
April 2007 — January 2008 (10 months)
Led strategic and creative development, manage P&L, and collaborate on new business prospecting for one of the Agency’s top accounts. Led planning, strategy and execution of integrated online campaigns for Agency accounts.
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
August 2005 — April 2007 (1 year 9 months)
Led interactive projects of all sizes from discovery and business requirements through to deployment and optimization. Developed internal project management process to improve estimating and on-time delivery for interactive work.
(Privately Held; 501-1000 employees; E-Learning industry)
July 2004 — July 2005 (1 year 1 month)
Marketing manager for the Continuing Legal Education division of Law.com, the online division of American Lawyer Media.
(Self-Employed; Myself Only; Marketing and Advertising industry)
June 2001 — June 2004 (3 years 1 month)
Provided marketing campaign strategy, execution and analysis for a variety of clients that included publishers, technology companies and multi-channel retailers.
Managed all online marketing programs for B2C catalog company, including: email campaigns, affiliates, search engine optimization and keyword buys for three brands.
Directed marketing campaign execution and analysis for customer acquisition and retention.
Developed performance metrics to track campaign ROI; improved effective ROI of online campaigns by 25%.
(Marketing and Advertising industry)
1999 — 2001 (2 years )
(Marketing and Advertising industry)
1996 — 1999 (3 years )