V. Trixie Ferguson Gray

Current

• VP, Media Owner Relations (MOR) at Universal McCann

Past

• VP, Communications Planning at Universal McCann
• Marketing Consultant at Interactive One
• Marketing Consultant at Community Connect Inc.

8 more...

Education

• International Licensing & Merchandising Association
• Columbia Union College

Recommended

16 people have recommended V. Trixie

Connections

385 connections

Industry

Marketing and Advertising

Websites

• MOJO, 100% Hi-Def TV Channel
• Howard Stern TV Channel
• iN DEMAND Networks

V. Trixie Ferguson Gray’s Summary

A truly 360-degree marketing leader with proven ability to launch and grow lifestyle brands through integrated multi-platform marketing initiatives. Experienced on client marketing and advertising agency sides of the business. Expertise in managing cross-functional teams and directing all areas of marketing mix, including strategy development, media planning/buying, creation/production of television/print/out-of-home/interactive advertising, strategic partnerships, PR and digital media, including search, CRM, video and social media.

V. Trixie Ferguson Gray’s Specialties:

360-Degree Marketing • Brand Development and Management • Go-to-Market Planning • Product Launches • Consumer Advertising & Promotions • Digital/Interactive Marketing • Pro-Social Initiatives • Strategic Partnerships • Cross-functional Team Leadership • Budget Planning & Management • Agency Management

V. Trixie Ferguson Gray’s Experience

• VP, Media Owner Relations (MOR)

  Universal McCann

  (Public Company; IPG; Marketing and Advertising industry)

  June 2009 — Present (6 months)

  Engagement at the media owner level to develop and champion game-changing programs that cross properties and platforms for UM clients.

Additional Information

V. Trixie Ferguson Gray’s Websites:

• MOJO, 100% Hi-Def TV Channel
• Howard Stern TV Channel
• iN DEMAND Networks

V. Trixie Ferguson Gray’s Interests:

technology, pop culture, high-concept tv, world music, travel

V. Trixie Ferguson Gray’s Groups:

CTAM – Cable & Telecommunications Association for Marketing
NAMIC – National Association for Multi-ethnicity in Communications
WICT -- Women in Cable Telecommunications

•    ADCOLOR®
•    Branded Entertainment
•    CTAM
•    Media Professionals Worldwide
•    Women For Hire
•    MarketingProfs
•    VOD and Media Professionals
•    NAMIC (New York Chapter)

V. Trixie Ferguson Gray’s Honors:

2008 Gold Promax, MOJO HD/Esquire Interstitials
2008 Gold Promax, MOJO HD What's Your MOJO Branding Spot
2007 Gold Promax Award, Howard Stern On Demand
2007 Silver Promax Award, Howard Stern On Demand
2006 Gold CTAM Mark Award, Howard Stern On Demand website

V. Trixie Ferguson Gray’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• reference requests
• getting back in touch