W. Terry Whalin

Current

Owner at Whalin & Associates

Past

Fiction Acquisitions Editor at Howard Books, A Division of Simon & Schuster
Acquisitions Editor at David C. Cook
Director of Business Development at Starwire Corp/ Christianity.com

Associate Editor at Decision

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Education

Indiana University Bloomington
Multnomah Bible College
The University of Texas at Arlington

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Recommended

15 people have recommended W. Terry

Connections

500+ connections

Industry

Public Relations and Communications

Websites

W. Terry Whalin’s Summary

Communications ~ Public Relations ~ Marketing ~ Editing

A creative business professional and author with extensive publishing industry knowledge. Areas of expertise including evaluating, developing and editing manuscripts, writing and publishing best-selling books and writing magazine articles. Strong corporate communication abilities including marketing brochures, press releases, advertising copy and brand positioning.

W. Terry Whalin’s Specialties:

Demonstrated success in locating and acquiring authors and building lasting relationships. Strong understanding of publishing financials and contract negotiations. Highly organized with excellent written and oral communication skills. Skilled communicator whether through internet newsletters, website or blog creation, teleseminars or traditional print media.

W. Terry Whalin’s Experience

Owner

Whalin & Associates

(Public Relations and Communications industry)

May 1994 — Present (15 years 7 months)

Whalin & Associates is a full service editing, writing and communication business focusing on many different aspects of books and magazines publishing, public relations and corporate communications.

• Created and launched TerryWhalin.com in July 1997 as an overall online showcase of my work in communications.
• Published The Writing Life (thewritinglife,ws) blog, which has 800 entries and over 400 daily readers.
• Launched Right-Writing.com (right-writing.com) in 1994. A diverse website focused on assisting writers and a newsletter with over 7,000 subscribers.
• Developed branding and Public Relations programs, providing press releases, media placement interviews.
• Developed 300 plus Public Service Announcement Radio scripts for New Life Clinics.
• Written articles for more than 50 different print magazines.
• Created a series of well-attended teleseminars about different aspects of publishing.
• Coauthored and ghostwrote more than a dozen books.
Fiction Acquisitions Editor

Howard Books, A Division of Simon & Schuster

(Publishing industry)

January 2004 — December 2006 (3 years )

Howard Books (formerly Howard Publishing, a family-owned publisher founded in 1969) was acquired by Simon & Shuster in 2005. They are known for their Hugs gift books which have sold over five million copies.

• Responsible for entering Howard Publishing into the fiction marketplace in a meaningful way.
• Handled all of unsolicited submissions (over 600 rejections in one year)
• Acquired on average six books a year of the 40-50 titles published each year.
Acquisitions Editor

David C. Cook

(Non-Profit; 201-500 employees; Publishing industry)

2001 — 2003 (2 years )

David C. Cook founded in 1875,has become one of the leading publishers of Sunday school and Christian books with offices in the U.S., Canada and the United Kingdom.

• Proactively searched for quality projects using my network of literary agents and bestselling authors.
• Discovered and contracted 30 books in 2003.
• Effectively implemented a PR campaign to turn around market perception of David C. Cook.
Director of Business Development

Starwire Corp/ Christianity.com

(Internet industry)

February 2000 — November 2001 (1 year 10 months)

An Internet start-up with an innovative content management system, web portal and website building tools designed for non-profit and profit businesses including churches.

• Effectively pitched the content management system of Starwire Corporation/ Christianity.com to my business relationships at various publishing houses.
Associate Editor

Decision

(Non-Profit Organization Management industry)

1993 — 1994 (1 year )

Billy Graham Evangelistic Association organizational magazine (1.8 million monthly circulation).