
Print-to-online transition specialist, analyst, writer, publisher
Tyler, Texas Area

Print-to-online transition specialist, analyst, writer, publisher
Tyler, Texas Area
I'm a document and content consultant. I help companies that traditionally send a lot of paper to customers -- insurers, banks, utilities, managed health care companies, etc.
** What I Sell
I'm part business analyst, part writer, part herdsman. I start with a look at common trouble areas -- where and how much they spend, which bottlenecks are causing trouble. I break it down and clear up any areas of mystery or confusion.
I create models of "what should be" and run what-if tests so we can tell a powerful story to stakeholders, deal with politics, and get approval.
Then I start "herding the cats" -- evaluating vendors, setting up guidelines, and paving the road for the project team.
** Why I'm in This Business
I enjoy solving business problems. I have 22 years of experience in various print and advertising industries, so I know the operations and technology side. I've done research projects across hundreds of companies that prove most customers still want paper. It's counter-intuitive but true.
Companies spending a lot of money on paper want to do something different, but with so many options it's easy to head down an expensive blind alley. I enjoy cutting through the fog and helping them find a business solution.
- Document, content, and customer communications consulting
- BPM business process reengineering for documents and outbound mail
- Outsourcing decision support
- Document outsourcing
- Direct Mail outsourcing
- RFP management
- Strategic partner evaluation and selection
- Outsourcing startup and transition
Toastmasters, Institute of Management Consultants