Divisional Marketing Manager at Microchip Technology
Phoenix, Arizona Area
- Current
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- Divisional Marketing Manager at Microchip Technology
- Principal at The Terlesa Group
- Past
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- Business Manager at Intel Corporation
- BU Manager & Marketing Director at Intel Corporation
- Product Line Manager at Intel Corporation
- Marketing Director, Network Processor Product Line at Intel Corporation
- Director, Strategic Marketing at Intel Corporation
- Chief Strategy Officer at Intel Corporation/Trillium Digital Systems
- Acquisition Manager at Intel Corporation
- Software Business Manager at Intel Corporation
- Wireless Systems Architect at Intel Corporation
- Distribution Technical Manager/Apps Manager at Intel Corporation
- Director, Internet Products at Mortice Kern Systems, Inc.
- Senior Product/Project Manager at MKS: Mortice Kern Systems, Inc.
- Director, Contracts at Research In Motion Limited
- Senior Firmware Designer at RIM: Research In Motion Limited
- Member Scientific Staff at BNR: Bell Northern Research
- Education
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- University of Waterloo
- Recommended
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10 people have recommended Terry - Connections
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- Industry
- Electrical/Electronic Manufacturing
- Websites
Terry West’s Summary
As your next CEO/VP Marketing, I can deliver passionate leadership, disciplined management, and an outstanding outward-facing presence.
Together, we can achieve new levels of sustainable growth.
With 20+ years' experience in general management, engineering, sales, marketing, M&A, and business development, I bring proven and credible bench strength to your management team:
• As P&L Manager, executed Intel BU turnaround to $80M+ revenue/$20M profit from $0 revenue/$30M loss
• As Marketing Director, drove innovative programs and product development stategies that delivered over $200M in revenue
• As Territory Sales Manager, drove the development of accounts and channels leading to $100M in new revenue in 24 months
• As Engineering Manager, developed innovated software and hardware products that unlocked over $100M in new revenue
My background spans startups through large companies, but my forte is growing business from early-revenue to over $100M and profitability.
CORE COMPETENCIES
Outstanding Manager: Consistently assembled, managed, and developed A teams as a recognized leader, manager, mentor, and team player
Outstanding Leader: Drove new businesses into new markets with vision and strategy, collaborating upwards and enrolling downwards to deliver breakthrough results
Outstanding Outward Facing Presence: Accomplished speaker and press/analyst spokesman; Proven customer/biz dev strengths
Terry West’s Specialties:
Target Markets: VoIP, Wireless Communications, Consumer Networked & Entertainment Devices
Product Lines: Processor & Networking Silicon, Networking & Consumer Electronics Platforms, Development Software, Internet Software, Software for the Developmentally Challenged
Industries: Semiconductors, PCs, Embedded Networking, Wireless Devices, Healthcare
Roles: General Manager, Marketing Director, Product Line Manager, Business Manager, Engineering Manager, Technical Sales Manager
Terry West’s Experience
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Divisional Marketing Manager
Microchip Technology
(Public Company; 1001-5000 employees; MCHP; Semiconductors industry)
August 2007 — Present (1 year 6 months)
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Principal
The Terlesa Group
(Privately Held; 1-10 employees; Management Consulting industry)
June 2006 — Present (2 years 8 months)
The Terlesa Group offers business, project, and managment consulting services for technology-related businesses. With over 20 years experince in project management, technology R&D, marketing, and business P&L management, allow the Terlesa Group to help you grow to the next level.
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Business Manager
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
July 2005 — October 2006 (1 year 4 months)
Intel(r) Viiv(tm) Technology
Ecosystem Business Manager
• Created and managed business partnerships with third party digital home software and hardware companies
• Program managed inter-company program deliverables to enable an industry wide platform launch
• Redefined the strategy for development and enabling of future Intel® Viiv™ technology platform features -
BU Manager & Marketing Director
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
January 2004 — July 2005 (1 year 7 months)
IXP4XX Network Processor BU Manager and Marketing Director
• Managed independent silicon business across all functional teams with ~200 people across 5 global sites
• Drove business from first product launch to nearly $100M sales in less than 3 years at ASPs and margins >15% above industry norms
• Set strategic direction for product creation and market segment orientation, including business priorities, and go-to-market strategy
• Developed comprehensive business plan including profitability horizon, scenario planning, affordability guidelines and business health indicators
• Established cross-functional breakthroughs to drive scalability and efficiency in deploying silicon, software, reference designs and turnkey ecosystem partnerships
• Initiated outsourcing strategy with technology-leading Taiwan partners
• Initiated, developed, executed the plan to migrate business ownership to Asia to ensure profitability and co-locate the business unit with the primary target market -
Product Line Manager
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
June 2003 — December 2004 (1 year 7 months)
IXP4XX Network Processor Product Line Manager
• Managed a marketing group to drive marketing plans for a complete silicon product line targeted at VoIP and Consumer routers, Gateways, & wireless devices
• Developed the product roadmap and target segment strategy
• Drove product launch(s) and collateral development -
Marketing Director, Network Processor Product Line
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
December 2002 — June 2003 (7 months)
• Managed the division’s product marketing team defining and managing Intel’s complete Network Processor silicon roadmap
• Developed processes and policies and procedures for the new division
• Developed the core positioning strategy for the new division that tied 3 product lines together meaningfully internally and externally -
Director, Strategic Marketing
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
January 2002 — December 2002 (1 year)
Control Plane Communications Silicon Business Unit
• Managed the strategic elements of the newly formed business unit, developing the core objectives, plans, and linkages with other business units and initiatives
• Navigated the strategy through numerous organizational and budget changes
• Developed the first cross product line strategic linkage between network processors and control processors and refined the strategy through a customer validation program
• Developed key customer engagement strategies for the control plane product line and overlapping areas with the network processor line, for instance driving the top-to-bottom design win strategy into Ericsson’s Cello 3G base-station platform -
Chief Strategy Officer
Intel Corporation/Trillium Digital Systems
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
September 2000 — December 2001 (1 year 4 months)
Trillium Digital Systems, A Wholly Owned Subsidiary of Intel Corporation
• Developed the Strategic Long Range Plan (SLRP) and contributed to the Product Line Business Plan (PLBP) to set the long term vision and direction for the newly acquired company
• Developed the product roadmap, including adoption reuse proposals and technology planning
• Developed an acquisition and investment strategy and an ongoing investment disposition process with joint Intel Capital, Group BizDev, and divisional representation
• Dispositioned numerous investment opportunities and several acquisition targets -
Acquisition Manager
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
February 2000 — December 2000 (11 months)
• Acquired Trillium Digital Systems, Inc., as a wholly owned subsidiary of Intel, including developing the business strategy, the internal approval packages, and the core communications as well as internal “selling” of the concept through the organization up to the Intel Board
• Managed the integration process from the business unit perspective, selecting the integration team, identifying and developing a “cultural integration” role, and assisting the integration team and new management through the integration period: rated “AAA” by the Intel acquisition group and as reported to the Intel Board
• Performed numerous training and communications events at field sales offices and development centers to explain and reinforce the corporate and divisional strategy and to ensure a smooth “target sensitive” integration -
Software Business Manager
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
May 1999 — August 2000 (1 year 4 months)
Embedded Processor Division
• Identified the top software barriers to product sales through market research, including developing new customer and third party relationships
• Developed an execution strategy for the product roadmap including partnerships, investments and outsourcing, and internal product development
• Assembled and managed an 80 person software development and outsourcing management team in 18 months, winning the Intel Software Quality Award for operational excellence and process development
• Developed 20+ production-quality, low defect, fully supported software drivers and programs – all delivered within 5% of budget and timeline -
Wireless Systems Architect
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
January 1998 — April 1998 (4 months)
Embedded Controller Division
• Led a team that defined systems architectures to connect wireless handhelds to servers
• Developed the wireless specification for Business Quality Messaging (BQM) and participated in the standards organization effort (www.bqm.org)
• Managed the technical relationships with key messaging partners (Intellisoft, BEA, RAM Mobile Data, RIM)
• Defined and managed subcontracts with two companies to develop and expand the system architecture and design documents in preparation for implementation -
Distribution Technical Manager/Apps Manager
Intel Corporation
(Public Company; 10,001 or more employees; INTC; Semiconductors industry)
February 1995 — December 1997 (2 years 11 months)
• Managed the technical sales efforts into Intel direct accounts, providing assistance in a consultative sales role and coordinating teams of experts from Distribution, Manufacturers’ Representatives, and the Intel factory
• Managed a field/factory/customer technical team that architected new processors for use in the first RIM Blackberry
• Led a field/factory product planning team that created Intel’s next generation FLASH memory products for wireless devices
• Led the Semiconductor Products Group’s wireless initiative, receiving a Wireless Products Operation Division Recognition Award
• Contributed key elements into the Embedded Microcontroller Division (EMD) Product Line Business Plan
• Finished all three years >120% of sales target plan -
Director, Internet Products
Mortice Kern Systems, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
December 1993 — February 1995 (1 year 3 months)
• Created and managed a new Internet software product line business including budgeting, project management, marketing, revenue tracking and projections, architecture, customer trial and suitability processes, and upgrades
• Promoted the business through PR/analyst tours and speaking engagements
• Developed partnerships with complementary companies for in-box promotion
• Authored successful grant proposals to boost R&D funding
• Performed hiring, performance appraisals, and salary reviews for 20+ member team
• Product rights were divested in 1996 to OpenText, Inc for $10M+ -
Senior Product/Project Manager
MKS: Mortice Kern Systems, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
February 1993 — December 1993 (11 months)
• Managed MKS’ largest contract from late start to on-time and on-budget conclusion, including client relations, project scheduling, team management, contract negotiations and administration, subcontractor supervision and process control
• Reviewed, assessed and assisted in the creation of proposals to MKS’ clients in both technical and marketing capacities including on-site visits
• Authored numerous successful government grant proposals
• Acted as the expert internal consultant on project management and CMM practices
• Deployed as the best-in-company “turnaround manager” into several late projects to drive them to successful resolution
• Performed hiring, performance appraisals, and salary reviews for 20+ team members -
Director, Contracts
Research In Motion Limited
(Public Company; 11-50 employees; RIMM; Wireless industry)
October 1990 — February 1993 (2 years 5 months)
• Directed the full operations of the Contracts department, including commercial negotiations, purchasing, manufacturing, service, engineering, and productization
• Managed design teams and projects and on an “as needed” emergency basis for other groups
• Developed numerous customer board/box-level systems including radio modem protocol converters (pre-Blackberry), communications line cards and industrial machine controllers
• Created and negotiated policies, goals, proposals, quotations and specifications
• Served as the primary contact for most key clients
• Performed key hardware and software design tasks including modem designs, graphics subsystems, OS kernels, communications subsystems and real-time control
• Implemented an employee benefits package for the company
• Hired new personnel and performed employee performance appraisals and salary reviews -
Senior Firmware Designer
RIM: Research In Motion Limited
(Public Company; 1-10 employees; RIMM; Computer Networking industry)
May 1988 — October 1990 (2 years 6 months)
• Managed the technical development of products for RIM and its clients
• Created a highly profitable manufacturing department
• Designed a variety of complex PC, PS/2, and VME communications boards
• Implemented test, diagnostic, and communications protocol software and boot firmware
• Designed and implemented custom networking & interface FPGAs -
Member Scientific Staff
BNR: Bell Northern Research
(Privately Held; 10,001 or more employees; Telecommunications industry)
September 1986 — August 1987 (1 year)
Student Work Terms
May 1987-August 1987
• Served in a programmer’s technical reference position for SCO UNIX on i286 PC platforms
• Researched and implemented a cross platform configuration management interface
Sept 1986 - December 1986
• Designed and implemented a dynamic telecom network status display tool, displaying network loading and outages for the networking control center of Bell Canada
• Developed a remote graphics engine for telecom management terminals to connect to telecom infrastructure servers
Terry West’s Education
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University of Waterloo
1983 — 1988
Terry West’s Contact Settings
Interested In:
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