
President, Imagine That - Entrepreneur and Internet Marketing Expert
Greater Minneapolis-St. Paul Area

President, Imagine That - Entrepreneur and Internet Marketing Expert
Greater Minneapolis-St. Paul Area
I drive revenue by assisting clients in improving the return on investment for their marketing dollars. At the core of my deliverable is the business intelligence gleaned through the use of web analytics that facilitate the ability for clients to make key business decisions based upon fact, not opinion. I utilize a strategy that supports the ability to integrate both offline and online marketing initiatives, giving clients real-time business intelligence as it relates to their marketing initiatives.
With both technical and creative skills, I am adept at orchestrating the tenuous relationship between IT and marketing. I am adept at building credibility in both departments, while delivering highly sought after business intelligence that is designed to drive revenue.
My capabilities are a result of various roles within my career that have included business development, information technology and marketing. I have strong strategic marketing, consulting, and research skills. Leveraging these skills, along with my critical thinking, communication, presentation, and problem-solving abilities, I will improve any organization’s ability to compete. I have successful management, leadership, and customer relationship experience and have consistently formulated new paradigms to foster process improvement, unique client-specific solutions, and business efficiency.
Strategic Internet Marketing, Web Engineering, Business Development, Product Development, Market Research, Business Process Improvement, Web Analytics.
(Privately Held; Marketing and Advertising industry)
January 1995 — Present (13 years 5 months)
Teri Ross has been providing strategic direction to website development and online marketing projects since 1995. She built the first and only online trade publication dedicated to technology in the apparel industry, techexchange.com, which she sold in 2002. She has defined, crafted, and implemented online marketing strategies and campaigns for both B2B and B2C. She specializes in strategic online marketing, search engine friendly website design, effective organic search engine listings (the free ones), and website analytics. She enjoys leveraging her left and right brain skills into facilitating the cooperation of marketing and IT departments. She is an Open Directory (dmoz.org) editor, a member of the Search Engine Marketing Professional Organization (SEMPO), a member of the Minnesota Interactive Marketing Association (MIMA) and an ebay Trading Assistant.
(Privately Held; Online Media industry)
September 1995 — December 2002 (7 years 4 months)
Creator and publisher of the largest online apparel industry trade publication dedicated to technology for the sewn products industries. Sold to TC2 in 2002.
(Sole Proprietorship; Myself Only; Apparel & Fashion industry)
January 1980 — August 1995 (15 years 8 months)
I spent many years in the Fashion Industry as a clothing designer, merchandiser and CAD consultant. I started the clothing divisions for Brooks Shoe Company and Avia Footwear, and designed / merchandised brand names such as Pierre Cardin Activewear, Pedigree Skiwear and many others as an independent designer. It was in this position that I was voted by "Sportstyle Magazine" as one of "Active's Best Designers."
My personally developed skills in computer-aided-design (CAD) as well as my unique left and right brain skills lead me from here to the Internet and the development of techexchange.com.
(Sports industry)
1973 — 1975 (2 years)
BA, apparel design, 1971 — 1974
Graduated in 2.5 years
High School Diploma, 1969 — 1971
strategic Internet marketing, business development, product development, skiing, tennis, Latin dancing, travel
"Active's Best Designers" by SportStyle Magazine (apparel product development)