Teri Ross

Current

Publisher, Social Network Architect at Bernard Madoff Victims Support & Advocacy Group
President at Imagine That Consulting Group, Inc.

Past

Publisher at techexchange.com
Clothing Designer, Merchandiser, CAD Consultant at Imagine That
Certified Ski Instructor at Vail Snowsports School

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Education

University of Minnesota-Twin Cities

Recommended

11 people have recommended Teri

Connections

374 connections

Industry

Marketing and Advertising

Websites

Imagine That

Teri Ross’s Summary

I drive revenue through results oriented and metrics based Internet marketing services. At the core of my service is the business intelligence obtained from the proper implementation and interpretation of web analytics, which allows my clients to make key marketing decisions based upon fact, not opinion. "What Gets Measured Gets Managed." I utilize a strategy that supports the ability to integrate both offline and online marketing initiatives, giving clients real-time business intelligence as it relates to all of their marketing initiatives.

With both technical and creative skills, I am adept at orchestrating the tenuous relationship between IT and marketing. I am proficient at building credibility in both departments, while delivering highly sought after marketing intelligence that is designed to drive revenue.

My capabilities are a result of various roles within my career that have included business development, information technology and marketing. I have strong strategic marketing, consulting, and research skills. Leveraging these skills, along with my critical thinking, communication, presentation, and problem-solving abilities, I will improve any organization’s ability to compete. I have successful management, leadership, and customer relationship experience and have consistently formulated new paradigms to foster process improvement, unique client-specific solutions, and business efficiency.

Teri Ross’s Specialties:

~ Internet Marketing Strategy Development
~ SEO (Search Engine Optimization)
~ SEM (Search Engine Marketing)
~ SMM (Social Media Marketing)
~ PPC (Pay Per Click Marketing - Google AdWords certified)
~ Market Research
~ Competitive Analysis
~ Google Web Analytics implementation and analysis
~ Integration of online and offline marketing strategies

Teri Ross’s Experience

Publisher, Social Network Architect

Bernard Madoff Victims Support & Advocacy Group

(Financial Services industry)

January 2009 — Present (11 months)

http://www.bernardmadoffvictims.org

Keywords: Social Media Marketing, Ning Development, Ning Programming, Social Media Networks, Social Networking, Social Networking Strategist, Social Marketing, Social Marketing Strategy, Social Marketing Strategist
President

Imagine That Consulting Group, Inc.

(Marketing and Advertising industry)

January 1995 — Present (14 years 11 months)

I have been providing strategic direction to website development and online marketing projects since 1995. I built the first and only online trade publication dedicated to technology in the apparel industry, techexchange.com, which I sold in 2002. I have defined, crafted, and implemented online marketing strategies and campaigns for both B2B and B2C companies. I specialize in online marketing strategy development, search engine optimization, paid advertising ad management, and website analytics. I enjoy leveraging my left and right brain skills in facilitating the cooperation between marketing and IT departments.

I am a Qualified Google AdWords Advertising Professional, an Open Directory (dmoz.org) editor, a member of the Search Engine Marketing Professional Organization (SEMPO), a member of the Minnesota Interactive Marketing Association (MIMA) and an ebay Trading Assistant.

Keywords: Google Analytics Consultant, Google Analytics Consulting, Internet Marketing Company, Internet Marketing Strategist, Internet Marketing Strategy, Marketing Analysis, Marketing Consultant, Marketing Consultants, Marketing Consulting, Marketing Plan, Marketing Planning, Marketing Research, Marketing Services, Marketing Strategist, Online Marketing Companies, Online Marketing Firm, Online Marketing Strategy, Search Engine Optimization Consultant, Search Engine Optimization Consultants, Search Engine Optimization Consulting, Search Engine Optimization Services, Strategic Internet Marketing, Strategic Marketing, Technology Consultant, Web Advertising Agency, Web Analytics Consultant, Web Analytics Consultants, Web Analytics Consulting, Web Analytics Service, Web Analytics Services, Web Marketing Agency, Web Marketing Company, Web Marketing Firm, Web Marketing Firms, Web Marketing Management, Web Marketing Research, Web Marketing Strategies, Web Marketing Strategist, Web Marketing Strategy, Web Project Managment, Web Site Marketing, Website Marketing Strategy
Publisher

techexchange.com

(Privately Held; 1-10 employees; Information Technology and Services industry)

September 1995 — December 2002 (7 years 4 months)

Responsible for all publishing, management and marketing activities including
• Research and development of business plan
• Research, selection and technology implementation mgmt, develop UI, hire/manage programming staff of HTML, CGI and graphic designers
• Development of advertising products and pricing
• Development of marketing plan and marketing materials, including media kit, ads (online and print) and trade show displays
• Sales of all advertising to support the site
• Negotiation of numerous advertising barters (both in print and online)
• Development of strategic marketing relationships with a number of industry groups

Created the World’s largest online resource of digital textile printing information

The site had the highest Google Page rank of any industry publication when I sold it.

Invited as a frequent speaker at industry trade shows in the US and Europe and contributed over 100 published articles to trade publications in addition to techexchange.com
Clothing Designer, Merchandiser, CAD Consultant

Imagine That

(Apparel & Fashion industry)

January 1980 — August 1995 (15 years 8 months)

I spent many years in New York and London in the Fashion Industry as a clothing designer, merchandiser and CAD consultant. I started the clothing divisions for Brooks Shoe Company and Avia Footwear, and designed / merchandised brand names such as Pierre Cardin Activewear, Pedigree Skiwear and many others as an independent designer. It was in this position that I was voted by "Sportstyle Magazine" as one of "Active's Best Designers."

My personally developed skills in computer-aided-design (CAD) as well as my unique left and right brain skills lead me from here to the Internet and the development of techexchange.com.
Certified Ski Instructor

Vail Snowsports School

(Sports industry)

1973 — 1975 (2 years )