Teri Gidwitz

Current

• Independent/Freelance Consultant at Independent

Past

• Volunteer at Obama for America
• VP/Director, eBusiness, Card & Retail Services at HSBC
• VP/Director eBusiness, Card Services at HSBC

• Director eBusiness Marketing, Card Services (formerly Household) at HSBC
• Director of Marketing at Tunes.com
• Director of Marketing at WXRT-FM (CBS Radio)
• Promotion Assistant at Helene Curtis (now Unilever)
• Account Executive at Feldman Associates
• Account Executive at Sampling Corp of America
• Assistant Account Executive at DDB Needham

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7 more...

Education

• Northwestern University - Kellogg School of Management
• University of Michigan
• Highland Park High School

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Recommended

13 people have recommended Teri

Connections

500+ connections

Industry

Internet

Websites

• Follow me on Twitter

Teri Gidwitz’s Summary

8 years in financial services, 10 years in the music industry, over 10 years in eCommerce, 3 years in general management and 20 years in various roles in marketing including advertising, promotion, event marketing, etc. for a variety of industries including consumer goods and services, broadcasting, music business, non profit and financial services.

Teri Gidwitz’s Specialties:

ecommerce, online customer experience, search, SEO, SEM, Web 2.0, social networks, social media marketing, interactive, affiliate marketing, cross-sell, partnership, financial services, marketing, branding, advertising, music, promotions, event management, consumer goods and services

Teri Gidwitz’s Experience

• Independent/Freelance Consultant

  Independent

  (Internet industry)

  2008 — Present (1 year )

  Provide eBusiness and general management expertise and leadership to various clients across a range of industries. Projects include web site redesign and enhancement, social network marketing planning, strategy and execution, and overall business strategy and planning. For Taproot Foundation projects, oversee groups of fellow volunteers to provide service grants to local non-for-profit organizations. Recruit, train and build effective teams to provide pro bono consulting services in website development and enhancement, and other marketing and strategy driven projects.
  
  Industries - Non-profit, digital music, civic/sports, construction, and others.
  
  Clients - Taproot Foundation, National Able Network, Daniel Murphy Scholarship Fund, Best Radio You Have Never Heard, Chicago 2016, and others.

• Volunteer

  Obama for America

  (Non-Profit; 201-500 employees; Political Organization industry)

  September 2008 — November 2008 (3 months)

  Assisted with various duties at National Volunteer Headquarters in Chicago. Contacted donors with foreign addresses to verify US citizenship, screened major donors using Lexis-Nexis and other databases, solicited supporters for travel to battleground states, called likely voters and supporters in battleground states to encourage voting and support of the campaign, helped manage ad hoc phone bank locations in days preceding Election Day, etc.

• VP/Director, eBusiness, Card & Retail Services

  HSBC

  (Public Company; HBC; Banking industry)

  May 2007 — November 2007 (7 months)

  Responsible for all eBusiness activities for US bank card and private label card division of major global bank. Covered marketing, operations, strategic development. Focus included new account originations through online marketing and direct mail e-response, partnering with merchant clients to offer credit to consumers, providing highly utilized customer self service through transactional websites and generating revenue and cost savings through sales, service and cross-sell, both on our websites and through opt-in email communication. Directed team of 66+ professionals across five cities, generating ~$120 million in annual revenue and $76 million in cost savings from 23 consumer facing websites and associated online marketing initiatives. Integrated teams and business practices from two merging business units.

• VP/Director eBusiness, Card Services

  HSBC

  (Public Company; HBC; Banking industry)

  April 2005 — May 2007 (2 years 2 months)

  Responsible for all eBusiness activities for US credit card division of major global bank. Covered marketing, operations, strategic development. Focus included new account originations through online marketing and direct mail e-response, providing highly utilized customer self service through transactional websites and generating revenue and cost savings through sales, service and cross-sell, both on our websites and through opt-in email communication. Directed team of 55+ professionals across five cities.

• Director eBusiness Marketing, Card Services (formerly Household)

  HSBC

  (Public Company; HBC; Banking industry)

  February 2000 — April 2005 (5 years 3 months)

  Established strategy, hired and trained team and oversaw all online marketing activity, as well as prioritizing and supervising building of web site functionality including online card applications, online customer self-service center and cross-sell and upsell capabilities. Focus included new account originations through online marketing and direct mail eresponse, driving cardmembers to highly utlized customer self service transactional websites and generating revenue and cost savings through sales, service and cross-sell, both on our websites and through opt-in email communication. Persuaded colleagues focused on traditional marketing techniques to allocate budget to online campaigns. Expanded budget by delivering results generated through a careful test & learn approach.

• Director of Marketing

  Tunes.com

  (Privately Held; 51-200 employees; Online Media industry)

  November 1997 — February 2000 (2 years 4 months)

  Managed the marketing and promotion of several music websites including Tunes.com, RollingStone.com, DownBeatJazz.com, jamTV.com & TheSource.com.
  
  Established department to develop & execute marketing plans.
  • Structured & managed the internal multi-department promotion development process.
  • Worked closely with business development, artist relations & radio teams to set & achieve corporate goals.
  • Developed relationships with key marketing partners to generate mutually beneficial promotions.
  • Managed agencies to develop on- & off-line advertising plans. Online campaigns consistently exceeded industry standard in click-through rates & cost-per-click.
  • Participated in internal development of advertising & promotion creative.
  • Developed revenue-generating ideas to assist sales staff in responding to client demands.
  • Initiated & supervised college internship program for the organization.

• Director of Marketing

  WXRT-FM (CBS Radio)

  (Public Company; 51-200 employees; Broadcast Media industry)

  July 1990 — October 1997 (7 years 4 months)

  WXRT-FM/WSCR-AM Director of Marketing & Promotions
  
  • Worked with creative resources to produce award-winning advertising.
  • Re-designed quarterly listener newsletter.
  • Developed strategic partnerships with local and national organizations and businesses, such as Chicago International Film Festival, Mayor's Office of Special Events, Steppenwolf Theatre, City Year, etc
  • Created Chicago’s first commercial radio station website.
  • Developed revenue-generating tools to assist sales staff in responding to client demands.
  • Established WXRT/WSCR Foundation to facilitate participation of audience and allow more flexibility in making contributions to local charities.
  • Introduced Chicago's first all-sports talk radio station.
  • Directed 5-person department responsible for activity for both stations, creating growth warranting establishment of separate station marketing staffs.

• Promotion Assistant

  Helene Curtis (now Unilever)

  (Public Company; 1001-5000 employees; Cosmetics industry)

  October 1988 — July 1990 (1 year 10 months)

  Planned and executed promotions for consumer brands including Suave, Finesse, Salon Selectives & Degree, as well as new products.
  • Responsible for $30MM in annual promotion spending.
  • Participated in developing revolutionary “Free Product” coupon method of sampling for new product introduction of Degree Anti-perspirant.

• Account Executive

  Feldman Associates

  (Marketing and Advertising industry)

  1987 — 1988 (1 year )

• Account Executive

  Sampling Corp of America

  (Marketing and Advertising industry)

  1986 — 1987 (1 year )

• Assistant Account Executive

  DDB Needham

  (Public Company; Internet industry)

  1985 — 1986 (1 year )

Teri Gidwitz’s Education

• Northwestern University - Kellogg School of Management

  MBA , Marketing/Finance , 1983 — 1985

  Dean's List each quarter

  Activities and Societies:

  Beta Gamma Sigma

• University of Michigan

  BA , Psychology , September 1979 — May 1983

  Class honors three years

  Activities and Societies:

  Dorm house president, orientation leader, alumni council tour guide, etc. Psi Chi national psychology honors organization.

• Highland Park High School

Additional Information

Teri Gidwitz’s Websites:

• Follow me on Twitter

Teri Gidwitz’s Interests:

Native Chicagoan into music, dogs, wine, web and interactive marketing & media. Fascinated with how the evolution of technology influences how we live and communicate.

Teri Gidwitz’s Groups:

Windy City Social - Member and Advisory Board
Social Media Club Chicago,
Chicago Interactive Marketing Association,
Volunteer Account Director with The Taproot Foundation

•    Executive Suite
•    Taproot Foundation
•    Linked n Chicago
•    Inbound Marketers - For Marketing Professionals
•    Kellogg Alumni Entrepreneurs
•    Link to Chicago
•    Personal Branding Network
•    University of Michigan Alumni
•    eMarketing Association Network
•    HSBC Group
•    Online Advertising Professionals
•    Marketing 2.0 Technology (Over 3400+ Members)
•    Chicago Interactive Marketing Association (CIMA)
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Career & Workforce Management Solutions
•    Search Engine Watch
•    Online Lead Generation
•    Social Media Marketing
•    Painless Networking - Chicago
•    Ecommerce and Online Marketing Experts
•    Kellogg School of Management
•    Helene Curtis Alumni
•    MarketingProfs
•    Internet/Online Marketing
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
•    Social Media Marketing Mavens
•    JobAngels
•    Social Media Breakfast | Chicago
•    SpencerConnect
•    Chicago Twitter & Social Media
•    Business Success Network Presented By the CKME Group
•    Social Media Club Chicago
•    SWIM: Savvy Women In Marketing
•    Inbound Marketing University Alumni
•    SC 3.0 & the Coming Cloud
•    Inbound Marketing Certified Professionals
•    Chicago Twitter Tuesdays

Teri Gidwitz’s Honors:

Awarded five “medals” by Corporate Insight’s Credit Card Monitor editorial staff and ranked within top 5 credit card web sites by Keynote WebExcellence.

Teri Gidwitz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch