Teresa Lawlor

Current

• Product Marketing Manager at ReadyTalk

Past

• Owner at Teresa Lawlor Consulting
• Chief Strategy Officer at Indigio/Bridgeline Software
• Vice President of Interactive Marketing at Media News Group Interactive

3 more...

Recommended

12 people have recommended Teresa

Connections

209 connections

Industry

Online Media

Websites

• My Company

Teresa Lawlor’s Summary

Experienced web and print executive with 20 years directing all aspects of marketing, visual communication and digital strategy

Extensive marketing knowledge including interactive strategy, creative, direct marketing, customer acquisition and retention, new product development and rollout, sales, etc.

Unique ability to unite strategy, technology and creative packaging to provide advertising solutions that capitalize on the full capabilities of the web

Superior ability to visually illustrate editorial content through layout and design for both Internet and print

Extensive experience providing design and production leadership to creative services staff, agencies and technical consultants

Strong people management skills, leadership abilities, written and oral communications, and presentation skills

Teresa Lawlor’s Specialties:

Has worked with clients to develop digital strategies, act as consumer advocate, manage all marketing efforts such as customer acquisition and retention efforts, email marketing, site redesign, analytics, PR, copywriting, SEO and SEM, social media and viral marketing.

B2C & B2B Brands include:
EchoStar Dish
Rocky Mtn PBS
Shop At Home Catalogs
DexKnows.com
MediaNews Group newspaper web sites
Kimbelina
Metrix4Media
Zisboombah.com
TruMeasure

Additional Information

Teresa Lawlor’s Websites:

• My Company

Teresa Lawlor’s Interests:

online marketing, social media, consumer behavior, web usability, web analytics, search, site optimization, audience development, cooking, reading, gardening, local food, running, parenting, traveling

Teresa Lawlor’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch