Greater Denver Area
- Current
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- Owner at Teresa Lawlor Consulting
- Past
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- Chief Strategy Officer at Indigio/Bridgeline Software
- Vice President of Interactive Marketing at Media News Group Interactive
- Sr Manager, Internet Marketing at Dex Media
- Recommended
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11 people have recommended Teresa - Connections
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168
connections
- Industry
- Online Media
- Websites
Teresa Lawlor’s Summary
Experienced Web and print professional with nearly 20 years experience directing all aspects of marketing and visual communication. Specializing in online marketing efforts including improving user experience, building new audience, optimizing Web sites for growing traffic, social networking and measuring site effectiveness through Web analytics.
Professional Strengths
-Ability to unite strategy, technology and creative packaging to provide advertising solutions that capitalize on the full capabilities of the Internet
-Extensive marketing knowledge including e-marketing, new product development, business development and rollout, etc.
-Knowledgeable in all aspects of online marketing including social networking, blogging, email marketing campaigns, etc.
-Superior ability to visually illustrate editorial content through layout and design for both Internet and print
-Extremely organized and able to coordinate multiple projects under intense deadline pressure
-Extensive experience providing design and production leadership to creative services staff, agencies and technical consultants
-Strong people management skills, leadership abilities, written and oral communications, and presentation skills
-Ability to coordinate collaboration between the online and print sales teams
Teresa Lawlor’s Specialties:
-Well-versed in many forms of Web marketing including site design, user experience and site usability, information architecture, Web analytics, social networking, integrated site search, e-mail marketing, etc.
-Skilled in newspaper, magazine and catalog imposition and layout
-Extensive experience in print buying and on-press approvals
-Strong copywriting, editing, and proofreading skills
Additional Information
Teresa Lawlor’s Websites:
Teresa Lawlor’s Interests:
online marketing, social media, consumer behavior, web usability, web analytics, search, site optimization, audience development, cooking, reading, running, parenting, traveling
Teresa Lawlor’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
