Media and Product Strategist
San Francisco Bay Area
- Current
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- Product Strategist at Telstar Logistics
- Past
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- Editor in Chief at 8020 Publishing
- Senior Editor at Business 2.0 (Time Inc.)
- Senior Editor at Time Inc./Business 2.0
- Senior Editor at Business 2.0 Magazine
- Senior Editor at Business 2.0
- Content Director at Guru.com
- Section Editor at Wired Magazine
- Education
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- University of California, Berkeley
- Brown University
- Recommended
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2 people have recommended Todd - Connections
-
300
connections
- Industry
- Design
- Websites
Todd Lappin’s Summary
I work with clients to design and launch new products, often in the media realm. My work begins with basic market positioning and product strategy, and ends with the completion of a product launch. Recent clients have included CNET Networks and 8020 Publishing.
Todd Lappin’s Specialties:
product strategy, product design, editorial, editing, content, content production, media
Todd Lappin’s Experience
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Product Strategist
Telstar Logistics
(Privately Held; 11-50 employees; Telecommunications industry)
October 2006 — Present (3 years 2 months)
I work with clients to design and launch new products, often in the media realm. My work begins with basic market strategy, and ends with the completion of a product launch. Recent engagements have included:
-- The award-winning relaunch of BNET, a business media brand owned by CNET Networks. BNET is a service-oriented product that provides corporate professionals with actionable, easy-to-use tips of how to improve their management skills.
-- The launch of Everywhere, a new print magazine about travel published by 8020 Publishing. Everywhere is built around crowdsourced content, meaning that the words and pictures in the magazine will come from the readers themselves. -
Editor in Chief
8020 Publishing
(Privately Held; 1-10 employees; Publishing industry)
2007 — July 2008 (1 year )
Developed, launched, and edited the world's first user-generated print travel magazine.
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Senior Editor
Business 2.0 (Time Inc.)
(Public Company; 5001-10,000 employees; twx; Publishing industry)
September 2001 — October 2006 (5 years 2 months)
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Senior Editor
Time Inc./Business 2.0
(Design industry)
2001 — 2006 (5 years )
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Senior Editor
Business 2.0 Magazine
(Design industry)
2001 — 2006 (5 years )
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Senior Editor
Business 2.0
(Public Company; Design industry)
2001 — 2006 (5 years )
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Content Director
Guru.com
(Design industry)
1999 — 2001 (2 years )
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Section Editor
Wired Magazine
(Design industry)
1995 — 1999 (4 years )
Todd Lappin’s Education
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University of California, Berkeley
Graduate School of Journalism 1994 — 1995
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Brown University
BA , Asian Intellectual History , 1985 — 1989
Additional Information
Todd Lappin’s Websites:
Todd Lappin’s Groups:
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Wired Alumni
Todd Lappin’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
