Ted Hebert

Current

• Director of Marketing at Zmags
• Principal Owner at DemandGen Communications

Past

• VP of Marketing at Ecora Software
• Senior Director of Marketing Communications at Voyence
• Managing Director at RF|Binder

• Director of Marketing Communications at Empirix
• Director of Marketing Communications at SMARTS
• Director of Marketing Communications at Aprisma
• Marketing at Cabletron Systems
• Marketing at Cabletron

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Education

• New Cannan
• University of Pittsburgh - Pittsburgh, PA

Recommended

28 people have recommended Ted

Connections

325 connections

Industry

Computer Software

Ted Hebert’s Summary

15 years of successful marketing communications experience with outstanding results and proficiency in Social Networking, demand/lead generation campaign creation and management. All KPI’s surpassed with concentrated success in Web 3.0 marketing, branding, lead nurturing programs, implementing automated marketing and CRM systems, event management, and corporate identity/collateral development.

Most recent accomplishments include marketing and positioning of SaaS and enterprise software companies, helping them to achieve 50%+ on-average growth rates year over year - and positively positioning them for acquisition/IPO (Empirix, Voyence, SMARTS and Aprisma most recently). Extensive knowledge of SaaS models for media and publishing, IT networking, security and related technologies, as well as competitive products, vertical industries and market positioning.

Ted Hebert’s Specialties:

Enterprise SaaS demand generation, social networking and marketing communications. Proven success in: Web 2.0 and now 3.0 marketing, demand generation, Public Relations, branding, sales team development and positioning.

Ted Hebert’s Experience

• Director of Marketing

  Zmags

  (Privately Held; Computer Software industry)

  September 2008 — Present (11 months)

  Responsible for global demand generation and electronic marketing strategy and programs including:
  • Demand/Lead Generation and Web 2.0 marketing, SEO, social networking, Webinar and event programs: - increased steady lead output over 1,000% within the first three months - from 25 leads per week to over 300. Within 6 months marketing programs added $9M to sales pipeline and helped bring ASP from $1K to $5K.
  • Integrated Salesforce.com CRM and Marketo automated marketing systems for measurable, closed-loop lead nurturing programs.

• Principal Owner

  DemandGen Communications

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  April 2007 — Present (2 years 4 months)

  ===> Extensive Marketing Services:
  DemandGen Communications delivers the outside expertise that allows large companies to keep overheads down while still employing top-flight creative talent, and allows smaller businesses to tap into the same high-quality expertise that their larger competitors have always had.
  
  ===>Experience:
  - 12+ years hands-on technology marketing experience “understanding your product area."
  
  ===>Results:
  - History of positioning companies for success (growth, acquisition, IPO).
  
  SPECIALIZING IN:
  - Lead Generation Campaign Development- from list acquisition to closed-loop follow-up reporting. Sales Tool and Collateral Development. Web Site, Flash and Graphic Design Management. PR & Analyst Relations Management. Tradeshow - Seminar / Webinar - Sales Event Management. Multimedia / Flash / Web 2.0 Social Marketing /
  Podcast / RSS Feed / Blog Development.
  
  Email Now for Project Quote - - email: ted.hebert@demandgencom.com
  or call 207-221-5109

• VP of Marketing

  Ecora Software

  (Privately Held; 51-200 employees; Computer Software industry)

  September 2006 — April 2007 (8 months)

  Vice President of Marketing providing executive and team leadership in all aspects of the internal and external awareness, branding and demand generation of Ecora's market-leading solutions for automated and agentless IT Systems audit, security, compliance, change and configuration management.

• Senior Director of Marketing Communications

  Voyence

  (Privately Held; 51-200 employees; Computer Software industry)

  December 2005 — August 2006 (9 months)

  Rebranded the company and its solutions in 2006 - directing all lead/demand generation activities including branding, Web 2.0 marketing and inside sales program efforts. These efforts led to Voyence acquisition by EMC in 2007.

• Managing Director

  RF|Binder

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  September 2005 — December 2005 (4 months)

  Director of all client Marketing activities for Voyence - all lead/demand generation activities including branding, e-marketing/Google Search, direct mail, events, webinars, public relations, and partner marketing.

• Director of Marketing Communications

  Empirix

  (Privately Held; 201-500 employees; Computer Software industry)

  February 2004 — July 2005 (1 year 6 months)

  Re-branded the company and solutions, revamped leadgeneration efforts (250+% increase) leading to a 30% bookingsincrease - and improving yearly revenues from $50-to $68 million.
  
  Revitalized Pivotal implementation and Lead-to-Opportunity campaign tracking and measurement.
  
  Q2-2005 programs posted 9,000+ new business leads with a 5% lead-to-opportunity conversion rate.

• Director of Marketing Communications

  SMARTS

  (Computer Software industry)

  2002 — 2004 (2 years)

  Implemented demand generation and branding/awareness programs that helped grow pipeline and revenue from $8M to $50M within 2 years – led to acquisition by EMC.
  
  Developed Named and Regional account demand generation campaigns -cycled through outsourced inside sales group. Demand Generation programs measured via SalesLogix to 30 % of quarterly sales on average.
  Developed and implemented on-line presence / marketing campaigns averaging 4% percent web registration success. Electronic and viral marketing campaigns increased site traffic almost 400 % within three months of implementation.

• Director of Marketing Communications

  Aprisma

  (Computer Software industry)

  1999 — 2002 (3 years)

  Demand generation played a major contributing role in bringing the software subsidiary from $10M to $65M in revenue in just 17 months – with eventual acquisition by Concord Communications & CA.
  
  Directed global CRM implementation (Applix), and process development team delivering a successful, closed-loop lead management process within 12 months.
  
  Developed and implemented on-line presence / marketing campaigns averaging 6% percent web registration success. Web marketing campaigns increased site traffic 800 % within three months of implementation.

• Marketing

  Cabletron Systems

  (Public Company; Computer Software industry)

  1995 — 2002 (7 years)

• Marketing

  Cabletron

  (Public Company; Computer Software industry)

  1995 — 1999 (4 years)

Ted Hebert’s Education

• New Cannan

• University of Pittsburgh - Pittsburgh, PA

  BA , Media Communications - Cum Laude

  Activities and Societies:

  • Member – Golden Key Honor Society
  • Working musician: guitarist and vocalist for locally performing classic rock band
  • Writer of fiction and children’s stories
  • Avid outdoorsman: hiking, skiing, canoeing, kayaking, fishing, sailing.

Additional Information

Ted Hebert’s Groups:

•    eMarketing Association Network
•    Cabletron Systems Alumni (incl Enterasys/Riverstone/Aprisma)
•    Cabletron Systems Alumni Network
•    e-Publishing Specialists