Ted Hebert

Current

• Principal Owner at DemandGen Communications

Past

• VP of Marketing at Ecora Software
• Senior Director of Marketing Communications at Voyence
• Managing Director at RF|Binder

• Director of Marketing Communications at Empirix
• Director of Marketing Communications at SMARTS
• Director of Marketing Communications at Aprisma
• Marketing at Cabletron Systems
• Marketing at Cabletron

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Education

• New Cannan
• University of Pittsburgh - Pittsburgh, PA

Recommended

27 people have recommended Ted

Connections

295 connections

Industry

Computer Software

Ted Hebert’s Summary

Over a decade of professional executive high-tech marketing experience with outstanding results and proficiency in demand/lead generation, campaign creation and management. Concentrated success in branding, social networking and Web 2,0 marketing, event management, corporate identity/collateral development.

Most recent accomplishments include marketing and positioning of global enterprise and service provider software companies, helping them to achieve 50%+ on-average growth rates year over year - and positively positioning them for M&A (Cadec, WebLayers, Voyence [EMC], SMARTS [EMC] and Aprisma [CA] most recently).

Extensive knowledge of enterprise networking technology/Web application performance and network communications concepts, competitive products, vertical industries and market positioning.

Ted Hebert’s Specialties:

Enterprise hardware/software marketing communications professional. Proven success in: Web 2.0 marketing, demand generation, Public Relations, branding, and positioning.

Ted Hebert’s Experience

• Principal Owner

  DemandGen Communications

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  April 2007 — Present (1 year 10 months)

  ===> Extensive Marketing Services:
  DemandGen Communications delivers the outside expertise that allows large companies to keep overheads down while still employing top-flight creative talent, and allows smaller businesses to tap into the same high-quality expertise that their larger competitors have always had.
  
  ===>Experience:
  - 12+ years hands-on technology marketing experience “understanding your product area."
  
  ===>Results:
  - History of positioning companies for success (growth, acquisition, IPO).
  
  SPECIALIZING IN:
  - Lead Generation Campaign Development- from list acquisition to closed-loop follow-up reporting. Sales Tool and Collateral Development. Web Site, Flash and Graphic Design Management. PR & Analyst Relations Management. Tradeshow - Seminar / Webinar - Sales Event Management. Multimedia / Flash / Web 2.0 Social Marketing /
  Podcast / RSS Feed / Blog Development.
  
  Email Now for Project Quote - - email: ted.hebert@demandgencom.com
  or call 207-221-5109

• VP of Marketing

  Ecora Software

  (Privately Held; 51-200 employees; Computer Software industry)

  September 2006 — April 2007 (8 months)

  Vice President of Marketing providing executive and team leadership in all aspects of the internal and external awareness, branding and demand generation of Ecora's market-leading solutions for automated and agentless IT Systems audit, security, compliance, change and configuration management.

• Senior Director of Marketing Communications

  Voyence

  (Privately Held; 51-200 employees; Computer Software industry)

  December 2005 — August 2006 (9 months)

  Rebranded the company and its solutions in 2006 - directing all lead/demand generation activities including branding, Web 2.0 marketing and inside sales program efforts. These efforts led to Voyence acquisition by EMC in 2007.

• Managing Director

  RF|Binder

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  September 2005 — December 2005 (4 months)

  Director of all client Marketing activities for Voyence - all lead/demand generation activities including branding, e-marketing/Google Search, direct mail, events, webinars, public relations, and partner marketing.

• Director of Marketing Communications

  Empirix

  (Privately Held; 201-500 employees; Computer Software industry)

  February 2004 — July 2005 (1 year 6 months)

  Re-branded the company and solutions, revamped leadgeneration efforts (250+% increase) leading to a 30% bookingsincrease - and improving yearly revenues from $50-to $68 million.
  
  Revitalized Pivotal implementation and Lead-to-Opportunity campaign tracking and measurement.
  
  Q2-2005 programs posted 9,000+ new business leads with a 5% lead-to-opportunity conversion rate.

• Director of Marketing Communications

  SMARTS

  (Computer Software industry)

  2002 — 2004 (2 years)

  Implemented demand generation and branding/awareness programs that helped grow pipeline and revenue from $8M to $50M within 2 years – led to acquisition by EMC.
  
  Developed Named and Regional account demand generation campaigns -cycled through outsourced inside sales group. Demand Generation programs measured via SalesLogix to 30 % of quarterly sales on average.
  Developed and implemented on-line presence / marketing campaigns averaging 4% percent web registration success. Electronic and viral marketing campaigns increased site traffic almost 400 % within three months of implementation.

• Director of Marketing Communications

  Aprisma

  (Computer Software industry)

  1999 — 2002 (3 years)

  Demand generation played a major contributing role in bringing the software subsidiary from $10M to $65M in revenue in just 17 months – with eventual acquisition by Concord Communications & CA.
  
  Directed global CRM implementation (Applix), and process development team delivering a successful, closed-loop lead management process within 12 months.
  
  Developed and implemented on-line presence / marketing campaigns averaging 6% percent web registration success. Web marketing campaigns increased site traffic 800 % within three months of implementation.

• Marketing

  Cabletron Systems

  (Public Company; Computer Software industry)

  1995 — 2002 (7 years)

• Marketing

  Cabletron

  (Public Company; Computer Software industry)

  1995 — 1999 (4 years)

Ted Hebert’s Education

• New Cannan

• University of Pittsburgh - Pittsburgh, PA

  BA, Media Communications - Cum Laude

  Activities and Societies:

  • Member – Golden Key Honor Society
  • Working musician: guitarist and vocalist for locally performing classic rock band
  • Writer of fiction and children’s stories
  • Avid outdoorsman: hiking, skiing, canoeing, kayaking, fishing, sailing.

Additional Information

Ted Hebert’s Groups:

•    Cabletron Systems Alumni (incl Enterasys/Riverstone/Aprisma)
•    Cabletron Systems Alumni Network