
Entrepreneur, Evangelist, Consumer Products Guy
San Francisco Bay Area

Entrepreneur, Evangelist, Consumer Products Guy
San Francisco Bay Area
HIGH PERFORMANCE EXECUTIVE with over twenty years of combined experience managing technical and creative people and projects, shaping product direction, defining marketing strategies, and managing consumer and professional products in existing and emerging markets. Marketing-savvy strategist with expertise in driving engineering toward corporate objectives, long-term product planning, product line positioning, messaging, market research / competitive analysis, technology licensing, and launch execution management.
Broad marketing experience, dedicated leader, high-level strategist, creative problem solver & strong technical background.
(Public Company; MSFT; Computer Software industry)
May 2009 — Present (7 months)
Product management/marketing lead for Microsoft Mediaroom. Mediaroom is the client/server software for IP delivery of broadcast and VOD television.
Mediaroom has a global customer base of leading telecommunications service providers including AT&T, BT (British Telecom), Deutsche Telekom, Swisscom and others.
Microsoft Mediaroom is now the world’s most deployed IPTV platform with nearly 3M connected subscribers. In the past 12 months, the number of subscribers has more than doubled, lifting Mediaroom to the No. 1 spot in the global IPTV middleware market, according to new figures from Screen Digest.
(Privately Held; 1-10 employees; Wine and Spirits industry)
October 2006 — Present (3 years 2 months)
Founder and CEO for wine 2.0 technology company.
(Consumer Electronics industry)
October 2007 — March 2009 (1 year 6 months)
(Privately Held; Consumer Electronics industry)
March 2007 — March 2009 (2 years 1 month)
Vice President in charge of hardware and software products worldwide.
(Privately Held; 11-50 employees; Consumer Electronics industry)
July 2005 — October 2006 (1 year 4 months)
Responsible for the creation of the overall product and service strategy for the company as well as corporate marketing activities.
(Partnership; 11-50 employees; Venture Capital & Private Equity industry)
May 2005 — June 2005 (2 months)
(Privately Held; 11-50 employees; Computer Software industry)
September 2004 — April 2005 (8 months)
Responsible for developing and implementing corporate brand identity as well as consumer brand and marketing positioning. Also responsible for developing all collateral and creative assets to support guerilla marketing efforts. Developed product roadmap and strategy as well as financial modeling of advertising and premium service revenue strategies. Developed corporate launch strategy and launched company at DEMO@15.
(Public Company; 201-500 employees; TIVO; Consumer Electronics industry)
December 1998 — September 2004 (5 years 10 months)
Responsible for overall product and service roadmaps and strategies. Products include: direct-to-consumer, licensed and OEM digital video recorder products, DVR services, content and advertising technologies and broadband services.
(Privately Held; 201-500 employees; Computer Software industry)
1997 — 1998 (1 year )
(Public Company; 5001-10,000 employees; SGI; Computer Hardware industry)
1995 — 1997 (2 years )
(Public Company; 5001-10,000 employees; SGI; Computer Hardware industry)
1994 — 1995 (1 year )