Ted Haeger

Current

• Director of Developer Programs at Bungee Labs

Past

• Director of User Communities at Novell
• Director of Marketing at Novell
• Director of Marketing and Product Management at Novell

• Director of Product Management at Novell
• Product Manager at Novell
• Product Manager, Evangelist at Novell
• Senior Systems Engineer, Field Sales at Novell
• Senior Technology Instructor at Evernet Education Services

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Education

• University of California, Santa Cruz
• University of California, Santa Cruz (UCSC)

Recommended

8 people have recommended Ted

Connections

329 connections

Industry

Computer Software

Ted Haeger’s Summary

In my career I have built a breadth of experience, from leading global go-to-market efforts to assembling product line strategy and individual product functional specifications. I have extensive experience as a business technology evangelist, and I worked in technical field sales. I excel as an individual contributor, as well as a team manager.

My professional successes primarly result from two personal attributes: I gravitate toward highly talented, effective people, and my outgoing personality compels me to make sure that people find working with me to be positive, fun and inspiring. This combination has helped me to surround myself with top-talent people with whom I achieve mutual loyalty. For the same reason, my most salient skill has always been at delivering engaging and compelling presentations.

Ted Haeger’s Specialties:

making compelling presentations, defining market and product strategy, identifying best-option solutions to hard problems, breaking out of stubborn entrenchments, motivating personnel

Ted Haeger’s Experience

• Director of Developer Programs

  Bungee Labs

  (Privately Held; 11-50 employees; Internet industry)

  April 2007 — Present (1 year 4 months)

  I currently direct the developer community program for a start-up company based in Orem, Utah, and specializing in providing a software development and hosting platform called Bungee Connect.
  
  I help in efforts to recruit developers into using Bungee Connect through public speaking and online social media, as well as by helping to provide the right online resources to encourage knowledge sharing and support among the growing community of Bungee Connect developers.

• Director of User Communities

  Novell

  (Public Company; 5001-10,000 employees; NOVL; Computer Networking industry)

  June 2005 — April 2007 (1 year 11 months)

  For a while, this was a dream job.
  I started and hoted the podcast <a href=http://www.novell.com/openaudio>Novell Open Audio</a>.
  I presented to open source and Novell enthusiasts at events around the world.
  I directed Novell's user community program, and developed Novell's user groups program.

• Director of Marketing

  Novell

  (Public Company; 5001-10,000 employees; NOVL; Computer Software industry)

  October 2004 — July 2005 (10 months)

  In this position, I lead marketing efforts for Novell Linux Desktop and Novell GroupWise (a major enterprise collaboration solution). The disparity between these product lines was extremely challenging, requiring me to position and message for two very different market spaces. My duties included: aligning field and channel go-to-market efforts, briefing press and analysts, and overseeing content delivery to multiple media from software evaluation kits to website content to webcast presentations.
  A salient achievement to note is that I took this role with just six weeks until the debut of Novell Linux Desktop, with no launch plan nor positioning document, and a vacant senior marketing manager position. By the day of launch, my team was fully staffed, and we had aligned all of Novell's various go-to-market teams for the launch. Novell generated record single-day web page views, unprecedented press coverage, and industry analysts commended Novell's positioning and go-to-market approach.

• Director of Marketing and Product Management

  Novell

  (Public Company; 5001-10,000 employees; novl; Computer Software industry)

  September 2003 — June 2004 (10 months)

  My previous success in building and leading a strong team, and effectively managing a complex product line gained recognition with key company executives. Midway through my term as Director of Product Management, Novell management added marketing for the product line to my position, with accompanying new headcount.
  With this new responsibility, I quickly re-oriented the product line positioning to better address the many market changes that were underway, and managed to rebuild excitement in the marketing for a product line that had seen almost no marketing efforts for nearly two years. The results that my single marketing employee and I acheived in this effort drove yet another position change for me, this time from product management into a role that was specifically marketing.

• Director of Product Management

  Novell

  (Public Company; 5001-10,000 employees; novl; Computer Software industry)

  September 2002 — August 2003 (1 year)

  Because of my demonstrated leadership on other products, Novell advanced me into a director's role over Novell eDirectory and several related products. Novell eDirectory is the foundation for the world's largest identity management deployments, including many deployments that store millions of identities.
  In this role, I built a star team, and managed a complex product line that required handling of diverse customer demands, coordinating with a global sales force and other product teams, and analyzing market directions to set product technical direction accordingly.
  Within a short period, my team was recognized as the star product management team in the company. (In fact, members of the team that I assembled were often recruited by other teams. However, my rapport with my employees fostered job satisfaction and strong loyalty to me and the rest of our team. Many of the people who I have managed have stated that they would love to work for me again.)

• Product Manager

  Novell

  (Public Company; 5001-10,000 employees; novl; Computer Software industry)

  April 2002 — September 2002 (6 months)

  In order to add direct experience in product management to my skillset, I changed roles into a more tradional product manager. In this role, I defined functional specifications for a product that required me to work with multiple internal stakeholders, including engineers, other product teams, and a worldwide sales organization, ISV partners, and customers.
  My previous experience working with a product management team lead me to quick success in this role, and an immediate advancement to become Director of Product Management over Novell eDirectory product line, which included the product I had been working on.

• Product Manager, Evangelist

  Novell

  (Public Company; 1001-5000 employees; novl; Computer Software industry)

  March 2000 — April 2002 (2 years 2 months)

  Recognized for my skill at presenting, I was brought into a newly formed product management team chartered to rapidly grow an emerging product line, Novell ZENworks.
  My role on the team was to work at the intersection of business value and technical advocacy, helping to define marketing messages for the overall product line, as well as to articulate business value of several of the product line's components.
  The team I was on achieved excellent results, growing the product line from under $20M to almost $120M within an eighteen month span.
  In this role, I gained repeated recognition, both for being able to make strong messaging for a complex product line, as well as for my ability to excite customers and partners about buying and implementing the products I advocated.

• Senior Systems Engineer, Field Sales

  Novell

  (Public Company; 5001-10,000 employees; NOVL; Computer Software industry)

  September 1997 — May 2000 (2 years 9 months)

  During my term as a Novell systems engineer, I covered various territories throughout the San Francisco Bay Area.
  Besides regularly exceeding sales quotas, I became renowned throughout the Bay Area as the must-see technical presenter for Novell.
  My success in this position, as well as my skills and innovation in working with the corporate product teams, earned me recognition within the Novell corporate offices, and ultimately to a poistion in product management as an evangelist for Novell ZENworks.

• Senior Technology Instructor

  Evernet Education Services

  (Privately Held; 11-50 employees; Computer Software industry)

  April 1995 — September 1997 (2 years 6 months)

  I delivered technical training for Microsoft and Novell network operating systems. Because I kept students attention and could clearly explain the often very complex materials, I quickly became the company's top instructor. Many of Evernet's students would not take a class unless they were assured that I was the instructor.

Ted Haeger’s Education

• University of California, Santa Cruz

  Environmental Studies, Natural History, Urban Planning, 1987 — 1991

• University of California, Santa Cruz (UCSC)

  B.A., Environmental Studies, September 1987 — June 1991

Additional Information

Ted Haeger’s Interests:

snowboarding, hiking, reading popular science, birding, mountain biking, juggling, and mercilessly torturing my guitar in a futile attempt to make music

Ted Haeger’s Groups:

volunteer at The Tracy Aviary in Salt Lake City

•    Novell Alumni member
•    Bungee Connect Developer Network member

Ted Haeger’s Contact Settings

Interested In:

• career opportunities
• expertise requests
• reference requests
• getting back in touch