Ted Grigg

Current

Principal at DMCG, LLC

Past

Executive at The Domain Group
Senior Direct Marketing Consultant and New Business Leader at Zachry Associates
President at Grigg and Associates, Inc.

President at William Cook Direct (Part of William Cook Advertising)
Vice President at Grizzard (Part of Omnicom Group)
President at Wyse Direct (Division of Wyse Advertising)
Director, Corporate Planning at HealthAmerica
Director of Marketing at National Liberty Corporation for Veterans Life Insurance Company Division
Account Supervisor at Bozell and Jacobs (Now known as TM Advertising)

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Education

Abilene Christian University
Texas Tech University

Recommended

12 people have recommended Ted

Connections

185 connections

Industry

Marketing and Advertising

Websites

Ted Grigg’s Summary

We increase your direct marketing response rates by evaluating your present direct response programs. We quickly identify your most likely to succeed selling opportunities recommending specific modifications to your program. If so desired, we can provide turnkey support from planning through implementation and back end sales evaluation. Clients like Blue Cross and Blue Shield of Texas mentioned that our skills include all areas of direct marketing expertise including organizational assessments.

Ted Grigg’s Specialties:

Marketing executive, change agent, direct marketing, direct response, one-to-one marketing, online marketing, insurance sales lead generation, BtoB lead generation, acquisition, retention, testing strategies, database marketing, market segmentation, fundraising, sales / presentation skills, media channels, customer profiling, modeling, technology alignment, project management, business building, managed care marketing, strategic planning, multi-industry exposure and outsourcing.

Ted Grigg’s Experience

Principal

DMCG, LLC

(Marketing and Advertising industry)

October 2002 — Present (7 years 2 months)

The Direct Marketing Consulting Group (DMCG) provides direct marketing advice, planning and implementation for companies that want to improve the results of their direct response efforts.

Clients include nationally recognized insurance companies, health care organizations, retail, non profits, public transportation and advertising agencies among other industries.

Services include the following.
1. Customer acquisition and retention activities.
2. Creative development for all channels.
3. List research, customer profiling and database segmentation for both BtoC and BtoB.
4. Lead generation programs campaigns (sometimes incorporating off-site telemarketing, direct mail and permission email support) for both consumer and business-to-business sales.
5. Store traffic building using multiple channels and state of the art mapping services.
6. Test strategy development to maximize rollout potential.
7. Back-end sales analysis.
8. Staff, creative and process audits.
Executive

The Domain Group

(Privately Held; Marketing and Advertising industry)

June 2004 — September 2004 (4 months)

Directed the Analytic and Media Groups for this small direct mail fund raising advertising agency.
Senior Direct Marketing Consultant and New Business Leader

Zachry Associates

(Privately Held; Marketing and Advertising industry)

May 1999 — January 2001 (1 year 9 months)

Responsible for establishing the Dallas office for this company based in Abilene, TX. Refocused the Dallas office to support major direct marketing clients based in the South.
President

Grigg and Associates, Inc.

(Marketing and Advertising industry)

January 1985 — December 2000 (16 years )

Independent direct marketing consultant. Clients include Chase Insurance Agency, Florida HealthChoice, Computer Services Corporation, N.W. Ayers & Partners, Walker & Associates, Zachry Associates, Inc.
President

William Cook Direct (Part of William Cook Advertising)

(Privately Held; 51-200 employees; Marketing and Advertising industry)

1996 — 1998 (2 years )

Established this subsidiary company to develop direct marketing capability for William Cook Advertising, the largest regional agency in the Southeast. Clients include Winn-Dixie Supermarkets nationwide and Scott Alarm (a Republic Industries company).
Vice President

Grizzard (Part of Omnicom Group)

(Public Company; Marketing and Advertising industry)

1991 — 1994 (3 years )

Built a new group called “Grizzard/The Agency” by hiring a creative team and account people. Added major, new clients and repositioned Grizzard at a higher strategic level with existing clients. As head of agency resources, increased revenues for this direct marketing production agency by 15% within a period of 18 months to $7 million in sales.
President

Wyse Direct (Division of Wyse Advertising)

(Privately Held; Marketing and Advertising industry)

1988 — 1991 (3 years )

Created a new direct marketing division for this regional general agency. After selling a major BtoB direct marketing client, hired new people for the division consisting of top direct response talent. The team included a staff of 13 people consisting of creative, two production, account service, traffic and administrative services. Built revenues exceeding $10,000,000 in 18 months from a diversified client base.
Director, Corporate Planning

HealthAmerica

(Public Company; Insurance industry)

January 1984 — December 1985 (2 years )

Responsible for new product development and competitor analyses for this health care company, one of the largest investor-owned Health Maintenance Organization in the United States at the time.
Director of Marketing

National Liberty Corporation for Veterans Life Insurance Company Division

(Public Company; 501-1000 employees; Insurance industry)

January 1982 — December 1983 (2 years )

Assigned to stabilize and grow the Veterans $50 million direct response insurance business from an unacceptable profit position to a 13% pre-tax profit level while maintaining the sales volume.
Account Supervisor

Bozell and Jacobs (Now known as TM Advertising)

(Public Company; 51-200 employees; Marketing and Advertising industry)

1978 — 1981 (3 years )

Ted Grigg’s Education

Abilene Christian University

BA , French
Texas Tech University

French Literature

Additional Information

Ted Grigg’s Websites:

Ted Grigg’s Interests:

lead generation, email marketing, sales leads, direct mail marketing, direct marketing planning telemarketing lead generation, insurance lead programs, health insurance leads, customer profiling

Ted Grigg’s Groups:

Active member of the Dallas Direct Marketing Association

Blue: The DallasBlue Business Network (25,000+ members)
Marketing Executives Networking Group
Texas Tech Alumni
Worldwide Contact Center Professionals - Largest Network for Call Center Professionals
Bozell Alumni
Insurance Marketing Professionals
Direct Response Mercenaries