
President of My Angel Foundation and E-Business Marketing Consultant at CDS
Des Moines, Iowa Area

President of My Angel Foundation and E-Business Marketing Consultant at CDS
Des Moines, Iowa Area
Highly self-motivated and strategic marketing leader with experience developing and implementing marketing strategies to promote businesses and products via the Internet. Possess a background in e-business marketing, e-mail marketing, brand development, web design and development, event planning, and viral marketing strategies with proven successes creating and implementing multichannel marketing strategies and solutions.
Strategic Planning, Branding & Identity, Internet Strategy Development, E-Commerce, Customer Relationship Management, Online Brand Development, Web Design & Development, Web Site Needs Analysis, Market Segmentation/Analysis, Event Planning, Internet and Email Marketing
(Publishing industry)
March 2007 — Present (1 year 5 months)
Provide consultative services to an international magazine fulfillment company’s client base concerning development of strategic marketing and e-business advantages in the marketplace by increasing revenues, decreasing costs and improving productivity for clients. Such strategic marketing and e-business advantages include email marketing campaign development, web strategy development and implementation, brand development, online customer experience assessment, website usability and interfacing testing, user interface and experience design, and website marketing and promotions.
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
January 2007 — Present (1 year 7 months)
Responsible for all aspects of founding a successful non-profit and transforming my vision into reality. Creating and maintain a strong, committed Board of Directors and cross-functional Board Committees (financial, marketing, public relations, and fund-raising). Establish the foundation’s vision, branding, and identity. Over see the resources and activities required to achieve and grow income as well as the successful implementation of organ and tissue donation awareness and educational initiatives. Initiate and develop relationships and collaborations with key volunteers, diverse community groups and businesses. Exercise responsible fiscal stewardship with development and effective management of operations budget and multiple program and event budgets.
www.myangelfoundation.org
(Public Company; 10,001 or more employees; Insurance industry)
2005 — 2007 (2 years)
Accountable for all activity related to e-commerce marketing projects including project scope definition, customer expectation setting, time and cost status tracking and communication, and customer relationship maintenance. Developed project plans and testing plans for existing clients and new business development to incorporate e-commerce marketing solutions into the existing client services. Served as lead web designer for e-commerce storefronts.
(Publishing industry)
2003 — 2004 (1 year)
Focus was on e-marketing and online branding. Responsibilities included project management, e-newsletter identity design and branding, brand identity development, web design and development, online customer experience assessment, online marketing, and client relationship building.
(Internet industry)
2000 — 2002 (2 years)
Provided creative direction for all communications. Responsibilities included project management, Web media planning, account management, brand identity development, interactive design and development, 3D design and development, and Web site design and development.
(Public Company; Internet industry)
1999 — 1999 (less than a year)
Modeled, textured, and applied lighting to 3D scenes for game play.
M.S., E-Commerce Technology, 2002 — 2005
B.F.A, 1996 — 2000
My Angel Foundation
Iowa Donor Network