Tim Dempsey

Current

Founder at elasticbrands.com

Past

VP marketing at Sonic Software
VP, Marketing at Netegrity, Inc.
CMO at Bowstreet

VP, Marketing at IBM
VP, e-business Software Marketing at IBM Software Group
Director, VP Corporate and Product Marketing at Lotus Development
Field Technical Services at Lotus
Financial Aid Director, College Counselor, Instructor, Housecounselor, Coach at Phillips Academy

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Education

Connecticut College

Recommended

11 people have recommended Tim

Connections

500+ connections

Industry

Management Consulting

Websites

Tim Dempsey’s Summary

What I do:
* Establish the discipline and best practices necessary to define and occupy a clear position in complex and competitive technology markets.
* Design, budget, staff and manage product marketing, demand creation, and marketing communications teams to drive aggressive market growth.
* Establish shared marketing and sales objectives, define metrics, drive business strategy refinement with performance metrics as input.
* Implement disciplines necessary to assess changes in market conditions, and lead efforts to define new product categories and market strategies, and to reposition/redirect in-flight strategies, on the basis of those changes.
* Drive strategic planning process, establishing annual creation of three-year assessment of market and technology trends, product-specific strategies and roadmaps, and go-to-market plans.
* Align and excite teams to excel in achieving company goals and objectives.

Tim Dempsey’s Specialties:

Product management and marketing; strategic go-to-market planning; demand creation; inbound marketing; social media; leadership and motivation.

Tim Dempsey’s Experience

Founder

elasticbrands.com

(Privately Held; Myself Only; Management Consulting industry)

February 2008 — Present (1 year 10 months)

An executive consultant who works with marketing teams at early- and mid-stage companies to sharpen market focus and improve performance.

I integrate diverse career and life experience in my approach: philosophy major in college; legislative assistant in the United States Congress; secondary school instructor, counselor and coach; systems programmer, product manager, and marketing executive.

At Lotus Development Corporation: from engineering into market-facing roles in the early ‘90s, where I became director of marketing for Lotus Notes.

After the IBM acquisition, I was recruited to join the Software Group’s executive team. I led the development of the IBM Websphere go-to-market and launch. I have headed up marketing at: including Bowstreet (acquired by IBM), Netegrity (acquired by Computer Associates), and Sonic Software (acquired by Progress Software).

I blog at www.elasticbrands.com.

To learn more, read my e-book, "Marketing Unbound." at that site.
VP marketing

Sonic Software

(Public Company; 51-200 employees; PRGS; Computer Software industry)

July 2002 — April 2008 (5 years 10 months)

Sonic invented the ESB (enterprise service bus), to change the economics of integration.
VP, Marketing

Netegrity, Inc.

(Public Company; Computer Software industry)

2001 — 2002 (1 year )
CMO

Bowstreet

(Privately Held; 201-500 employees; Computer Software industry)

November 1999 — March 2001 (1 year 5 months)
VP, Marketing

IBM

(Public Company; 10,001 or more employees; IBM; Computer Software industry)

March 1997 — November 1999 (2 years 9 months)

Helped launch IBM's Websphere app server; managed Lotus and IBM software global business partner programs.
VP, e-business Software Marketing

IBM Software Group

(Public Company; Computer Software industry)

1997 — 1998 (1 year )
Director, VP Corporate and Product Marketing

Lotus Development

(Public Company; 5001-10,000 employees; LOTS; Computer Software industry)

June 1987 — April 1997 (9 years 11 months)

Started out in Engineering with the business now known as One Source; overseas assignment '89 - '92 as SE and field support mgt; Notes and cc:Mail product mgr and product marketing director; VP w/w Business Partner Program
Field Technical Services

Lotus

(Computer Software industry)

1989 — 1992 (3 years )
Financial Aid Director, College Counselor, Instructor, Housecounselor, Coach

Phillips Academy

(Educational Institution; Education Management industry)

June 1983 — June 1987 (4 years 1 month)

"Wearer of three hats:" instructor in computer science and in history; coach of championship girls' cross-country team; residential house counselor. Also served as College Counselor and Director of Financial Aid ($3+ million annual budget).

Tim Dempsey’s Education

Connecticut College

BA , Philosophy , 1976 — 1980

Activities and Societies:

President and Program Director, WCNI
Housefellow

Additional Information

Tim Dempsey’s Websites:

Tim Dempsey’s Interests:

Inbound marketing, writing & communication, photography, cycling,

Tim Dempsey’s Groups:

The Greater IBM Connection: IBM's alumni program for past and present IBM employees
Pragmatic Marketing Alumni
On Startups - The Community For Entrepreneurs
Inbound Marketers - For Marketing Professionals
Technology Marketing Community
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Connecticut College
North Bridge Entrepreneur Community
Lotus Alumni
Bowstreet Alumni