Tom Bishop

Current

• Marketing Program Manager at AutomatedQA

Past

• Marketing Coordinator at Circadian Technologies
• Marketing Director at Invesra
• Marketing Coordinator at York Telecom

• Marketing Director at BH Investors, Inc
• Audio System Designer at JaffeHolden

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Education

• Boston University - School of Management
• University of Massachusetts at Lowell

Recommended

3 people have recommended Tom

Connections

163 connections

Industry

Marketing and Advertising

Tom Bishop’s Summary

Tom Bishop is an experienced Marketing Professional with over ten years in brand strategy, campaign management, market segmentation, research and data analysis, and business development. He has a great deal of experience in start up companies that are positioned for rapid growth. Tom uses his strong analytical skills, organizational skills and leadership abilities to anticipate and exceed client expectations.

Tom brings a wealth of experience in marketing, business planning, analytics, the use of social media, and brand-building. He received his MBA from Boston University in 2002.

Tom also writes about business and economics for United Professionals, and about business and the environment for the Mother Nature Network community.

Tom Bishop’s Specialties:

• Marketing campaign development and management
• Strategic planning and implementation
• Research, tracking and statistical analysis
• Financial analysis and proforma planning
• Business plans and investor/donor presentations

Tom Bishop’s Experience

• Marketing Program Manager

  AutomatedQA

  (Privately Held; Computer Software industry)

  March 2009 — Present (5 months)

  Director of Marketing Department
  
  I manage online campaign strategy, messaging and materials for this leading provider of automated software development and quality assurance solutions.
  
  AutomatedQA offers innovative, award-winning products for the entire software development lifecycle including TestComplete for test automation, AQtime, a sophisticated performance and memory profiler, and Automated Build Studio, a powerful build and release management system.
  
  Also responsible for website, SEO, PR, events, database tracking and analytics, and power user in SFDC and API tools.

• Marketing Coordinator

  Circadian Technologies

  (Privately Held; 11-50 employees; Management Consulting industry)

  2008 — 2009 (1 year)

• Marketing Director

  Invesra

  (Financial Services industry)

  February 2008 — September 2008 (8 months)

  Developed marketing strategy, messaging and materials for this innovative online financial services firm. Supported the product commercialization stage by developing creative material, managing multiple segmented campaigns, and establishing numerous strategic partnerships.
  
  Responsible for brand message management, marketing program implementation and segment management. Developed brochures, fact sheets, presentations, brand message and market identity, segment strategy, online campaigns, seminars, trade shows, and internal communications.
  
  Responsible for Public Relations, including press releases, affiliate campaigns, and media calendar. Managed SFDC database and AppExchange tools.

• Marketing Coordinator

  York Telecom

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  September 2004 — January 2008 (3 years 5 months)

  Established marketing department for this visual communications technology firm. Created all marketing materials, including brochures, presentations, proposals, and website. Oversaw brand message, developed applications and identified vertical markets. Managed all campaigns, seminars, trade shows, and internal communications。
  
  Also responsible for vendor and strategic partnership development, market feedback, research, and database analysis. Developed customer relationship management system. Worked with executives to evaluate and identify opportunities for improvement.
  
  Created public relations campaigns and materials, including press releases, identification of charitable opportunities, and creation of affiliate campaigns with local businesses and trade organizations, and development of media contact database.

• Marketing Director

  BH Investors, Inc

  (Market Research industry)

  April 2000 — September 2004 (4 years 6 months)

  Co-founded small investment and research firm and helped build the market research and client services departments. Specialized in market research, business planning, database development, and communication strategy for startup companies.
  
  Researched markets for technology and retail firms through interviews of industry professionals, networking with trade organizations, database mining of US census demographic info, real estate lists, and banking trends. Research was done through extensive use of MS Excel, Access, SPSS, SAP and other analysis software.
  
  Developed customer relationship management systems for clients. Surveyed target audiences and analyzed response rates to marketing and public relations initiatives. Worked with clients to evaluate existing marketing strategy, and identify opportunities for improvement.

• Audio System Designer

  JaffeHolden

  (Marketing and Advertising industry)

  1996 — 1998 (2 years)

Tom Bishop’s Education

• Boston University - School of Management

  MBA , Marketing , 1999 — 2002

• University of Massachusetts at Lowell

  BA , Fine Arts and Business Administration , 1991 — 1996

Additional Information

Tom Bishop’s Interests:

Being daddy to Riley and Connor, Marketing, Writing, Music, Kayaking, Skiing, Running

Tom Bishop’s Contact Settings

Interested In:

• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch