Tom Bishop

Past

• Marketing Coordinator at York Telecom
• Marketing Director at BH Investors, Inc
• Consultant at Acentech

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Education

• Boston University - School of Management
• University of Massachusetts at Lowell

Recommended

3 people have recommended Tom

Connections

82 connections

Industry

Marketing and Advertising

Websites

• Net Impact Boston
• Invesra
• My Left One

Tom Bishop’s Summary

Tom Bishop is an experienced Marketing Professional with over ten years in brand strategy, campaign management, market segmentation, research and data analysis, and business development. He has a great deal of experience in start up companies that are positioned for rapid growth. Tom uses his strong analytical skills, organizational skills and leadership abilities to anticipate and exceed client expectations.

Tom Bishop’s Specialties:

• Marketing campaign development and management
• Strategic planning and implementation
• Research, tracking and statistical analysis
• Financial analysis and proforma planning
• Business plans and investor/donor presentations

Tom Bishop’s Experience

• Marketing Coordinator

  York Telecom

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  September 2004 — January 2008 (3 years 5 months)

  Established marketing department for this visual communications technology firm. Created all marketing materials, including brochures, presentations, proposals, and website. Oversaw brand message, developed applications and identified vertical markets. Managed all campaigns, seminars, trade shows, and internal communications.
  
  Also responsible for vendor and strategic partnership development, market feedback, research, and database analysis. Developed customer relationship management system. Worked with executives to evaluate and identify opportunities for improvement.
  
  Created public relations campaigns and materials, including press releases, identification of charitable opportunities, and creation of affiliate campaigns with local businesses and trade organizations, and development of media contact database.

• Marketing Director

  BH Investors, Inc

  (Privately Held; 1-10 employees; Market Research industry)

  April 2000 — September 2004 (4 years 6 months)

  Co-founded small investment and research firm and helped build the market research and client services departments. Specialized in market research, business planning, database development, and communication strategy for startup companies.
  
  Researched markets for technology and retail firms through interviews of industry professionals, networking with trade organizations, database mining of US census demographic info, real estate lists, and banking trends. Research was done through extensive use of MS Excel, Access, SPSS, SAP and other analysis software.
  
  Developed customer relationship management systems for clients. Surveyed target audiences and analyzed response rates to marketing and public relations initiatives. Worked with clients to evaluate existing marketing strategy, and identify opportunities for improvement.

• Consultant

  Acentech

  (Privately Held; 11-50 employees; Architecture & Planning industry)

  April 1998 — April 2000 (2 years 1 month)

Tom Bishop’s Education

• Boston University - School of Management

  MBA, Marketing, 1999 — 2002

• University of Massachusetts at Lowell

  BA, Fine Arts, 1991 — 1996

Additional Information

Tom Bishop’s Websites:

• Net Impact Boston
• Invesra
• My Left One

Tom Bishop’s Interests:

Marketing, Writing, Kayaking, Skiing, Running

Tom Bishop’s Groups:

American Marketing Association
Net Impact Boston
BU SMG Alumni Board
BU SMG Alumni Network Committee

•    Boston University School of Management Alumni member
•    Sustainable MBA Network member

Tom Bishop’s Contact Settings

Interested In:

• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch