Vice President of Marketing at Zanett
Greater Atlanta Area
- Current
- Past
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- Principal Consultant at MFGA
- Education
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- University of Kentucky
- Recommended
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3 people have recommended Brad - Connections
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- Industry
- Information Technology and Services
- Websites
Brad Gillespie’s Summary
Brad has thirteen years of marketing and business development experience that spans the systems of the Fortune 500 to the dynamics of an early stage venture. Brad's experience includes Marketing Strategy, Sales & Marketing Integration, Marketing Technology, Channel Design & Management, Mergers & Acquisition and Commercialization of Intellectual Property.
In his current role with Zanett, Brad holds P&L responsibilities in directing key strategies and tactics for market development, demand generation, sales enablement and marketing communications. He also supports alliance development and mergers and acquisitions due diligence.
Prior to joining Zanett, Brad was founder and principal consultant of MFGA where he led marketing strategy engagements for organizations in advanced manufacturing, biotech, consumer goods, electronics, financial services, software and IT services. While at MFGA, Brad also co-founded two start-ups based on the commercialization of patented technologies. Many of his business philosophies are based on his time spent in his two start-ups and from his experiences working with early stage companies. Prior to MFGA, Brad held marketing, business development and human resources leadership roles within Red Sky Interactive (now Agency.com), Newton Park, Paychex, Hospital Corporation of America (HCA) and American Automobile Association (AAA).
Brad has been published in industry trade publications on the topics of marketing strategy, product launch and market development. He also is a board member of BioSouth and Bath Restorations, LLC. Brad received his degree in Political Science (Pi Sigma Alpha) with a concentration in Public Policy from the University of Kentucky.
Contact Brad at brad.gillespie@zanett.com or follow him @tBRADg.
Brad Gillespie’s Specialties:
Hi-Tech Industries (software, electronics, life sciences) | Innovation | Commercialization of Intellectual Property | Growth Strategies | Channel Strategies | Pricing & Discount Structures | Sales & Marketing Organizational Development | Product Launch | B2B Marketing Strategy | B2B MARCOMM | B2B Demand Generation Best Practices | Sales Enablement | Sales & Marketing Integration | Marketing Technology | Alliances & Joint Ventures | Start-up's (PearlProtected.com & BathRestorations.com)
Brad Gillespie’s Experience
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Vice President of Marketing
Zanett
(Public Company; ZANE; Information Technology and Services industry)
August 2009 — Present (5 months)
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Director of Marketing
Zanett
(Public Company; ZANE; Information Technology and Services industry)
May 2008 — Present (1 year 8 months)
Brad directs key strategies and tactics for market development, demand generation and marketing communications. He also supports alliance development and mergers and acquisitions due diligence.
Brad Gillespie’s Education
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University of Kentucky
Political Science, Public Policy 1993 — 1996
