co-founder & managing partner @ Strategic Blend
Greater Denver Area
- Current
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- Co-Founder, Managing Partner at Strategic Blend
- Past
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- Start Up Team at Please Forward
- Sr. Community Coordinator at echo
- Director: South Dakota Ambassadors Of Excellence at South Dakota Center For Gifted Education
- Associate Media Production at Compass Records
- Director of New Media & Marketing at Lofton Creek Records
- Production Coordinator: KELO AM at Midcontinent Communications - Radio Group
- Education
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- Belmont University
- Augustana College
- Wall High School
- Recommended
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10 people have recommended Taylor - Connections
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206
connections
- Industry
- Entertainment
- Websites
Taylor Trask’s Summary
Taylor Trask is co-founder of Strategic Blend, a creative solutions company based in Nashville, TN and Denver, CO.
Taylor has been developing online properties and businesses for over 12 years. He created his first website in 1996 (an early country music blog) and soon after began consulting and producing for new and established brands around the country. After arriving in Nashville, he held gigs at Compasss Records, Lofton Creek Records and publisher Brave New Music, advising on new media and web-based strategy.
On the heels of Napster, iTunes and the explosion of internet tools, Taylor saw a tremendous shift in how brands use the internet. The web as we knew it was about to change, and the world was becoming flat. Acting on that vision, Taylor joined Pinky Gonzales and Nashville-based Artist Media Group, a front-runner in creating direct-to-consumer business models and technology. While there Taylor worked closely with Rascal Flatts, Terri Clark, Universal Nashville and Kelly Clarkson, developing their online subscription clubs, strategies and promotions. Later, AMG merged with echomusic and then again with Ticketmaster Entertainment. There, he was integral in the development and marketing of Dierks Bentley, Sugarland, Brooks & Dunn and the Professional Bull Riders.
After 4 years with echo, Taylor recognized a need to take the opportunities for brands even further. The tools were becoming more ubiquitous and open, creating greater need for creativity, strategy and experience. He partnered with former-echo colleague Michael Sloane to start Strategic Blend. With offices in Nashville and Denver, Strategic Blend is on track to become a totally new kind of company - utilizing emerging trends and technology to benefit itself as well as it's clients.
Taylor Trask’s Experience
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Co-Founder, Managing Partner
Strategic Blend
(Entertainment industry)
September 2008 — Present (1 year 3 months)
We specialize in building sustainable businesses online. Our work combines the most powerful aspects of research, design, technology and marketing. Each project begins with a belief that the consumer plays a critical role in growing our client's brands. Find out more here: http://www.strategicblend.com
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Start Up Team
Please Forward
(Package/Freight Delivery industry)
March 2008 — December 2008 (10 months)
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Sr. Community Coordinator
echo
(Public Company; 51-200 employees; Entertainment industry)
June 2004 — March 2008 (3 years 10 months)
Created brand advancement strategies for the Professional Bull Riders, Dierks Bentley, Terri Clark, Brooks & Dunn, Rascal Flatts, Kelly Clarkson and Dreamworks Nashville – doubling and tripling their online fan bases and revenue streams. Day-to-day editorial management of artist websites and communities, and creation of concepts and wire-frames for new projects. Conducted analytic and demographic research for each fan base, finding new ways to connect the artist to the consumer.
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Director: South Dakota Ambassadors Of Excellence
South Dakota Center For Gifted Education
(Educational Institution; 1-10 employees; Education Management industry)
January 2004 — August 2005 (1 year 8 months)
Co-director of summer program for high-ability middle school and high school students. Associate professor for classes in business, improv, and new media design-marketing.
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Associate Media Production
Compass Records
(Privately Held; 11-50 employees; Music industry)
January 2003 — May 2005 (2 years 5 months)
Began as intern learning all aspects of the label's management, operations, artists and catalog. Assisted publicity, radio and marketing departments with heavy album release schedule and management of customer database. Retained to produce new website and online branding for label.
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Director of New Media & Marketing
Lofton Creek Records
(Privately Held; 1-10 employees; Entertainment industry)
May 2003 — May 2004 (1 year 1 month)
Developed innovative marketing and new media strategies for Jeffrey Steele, Doug Stone, Keith Bryant and other emerging artists. Coordinated eCommerce solutions and produced first Lofton Creek Records website.
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Production Coordinator: KELO AM
Midcontinent Communications - Radio Group
(Public Company; 11-50 employees; Broadcast Media industry)
September 2000 — May 2001 (9 months)
In-studio production coordinator for various programs on KELO AM. On-air talent for news, weather and program announcements. Learned the inner-workings of radio production and business.
Taylor Trask’s Education
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Belmont University
B.B.A - Mgt Emphasis , Music Business , 2001 — 2004
- Activities and Societies:
- Service Corps, Showcase Council, The VOICE Radio Station, Belmont Little Theatre, Belmont Forensics Team,
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Augustana College
2000 — 2001
- Activities and Societies:
- Augustana Theatre Company, Debate
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Wall High School
