Taylor Barr

Current

• Product Marketing Manager at iContact

Past

• Corporate Communications Associate at iContact
• Technical Recruiter/Social Media Liaison at The Select Group
• Marketing Internet Strategist/Assistant Campaign Manager at Committee to Elect Elena Kaplan

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Education

• Elon University
• Elon University - Martha and Spencer Love School of Business
• Woodward Academy

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Recommended

8 people have recommended Taylor

Connections

500+ connections

Industry

Internet

Taylor Barr’s Summary

First and foremost, I am a Product Marketing Manager at iContact. I do several things: I project manage, analyze product marketing needs, and supply creative direction with killer content.

I also am the Founder of YoungTechStars.com; a Technology hub driven by a group of bright and talented individuals, all of whom are under the age of 35. I enjoy giving people a platform in which to share their ideas.

Overall, I like to experience EVERYTHING. I am a blogger, musician, video manic, and love to travel. Visit my website at http//www.TaylorBarr.com to discover everything from my conference hopping to winning a 2010 Ford Fiesta.

Taylor Barr’s Specialties:

Project Management, Social Media Marketing,Internet Product Develop & Life Cycle Management, Brand Development, Agile/SCRUM methodologies for Marketing and Technology

Taylor Barr’s Experience

• Product Marketing Manager

  iContact

  (Privately Held; Information Technology and Services industry)

  August 2009 — Present (4 months)

  I work closely with the CMO, VP of Marketing, and a team of Product Managers to maximize the effectiveness of our marketing efforts. My focus concentrates on the creation of external facing content and the promotion of new features, product launches, and capabilities via current and new channels.
  
  My role involves the following responsibilities:
  
  * Determine brand and product messaging strategy, segment and communicate differentiation
  * Work closely with Product Managers to create content for and plan and execute marketing campaigns for upcoming feature and product releases through current and new marketing channels.
  * Work with designers to plan needed designs for marketing campaigns/efforts associated with features and new product releases.
  * Coordinate with Trade show manager to market new features and releases at upcoming trade shows where applicable.
  * Manage and develop customer success stories, whitepapers, collateral
  * Creating messaging for Upsell, cross-sell, and retention activities including customer lifecycle follow-up messaging
  * Own, manage and update library of all market-facing materials

• Corporate Communications Associate

  iContact

  (Privately Held; Information Technology and Services industry)

  August 2008 — August 2009 (1 year 1 month)

  I am a Corporate Communications Associate for iContact, an online communications company that provides software products that improve the efficiency of marketing communications for businesses.
  
  About iContact:
  With over 50,000+ customers, iContact is a leading on-demand email marketing service. iContact allows organizations of all sizes to easily create, send, and track email newsletters, RSS feeds, surveys, and autoresponders.
  
  Market leaders like AT&T, Vonage, Symantec, International Paper, ReMax, Centex Homes, and Viacom use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods.

• Technical Recruiter/Social Media Liaison

  The Select Group

  (Privately Held; 11-50 employees; Staffing and Recruiting industry)

  June 2007 — June 2008 (1 year 1 month)

  • Utilize advanced recruiting strategies to obtain quality talent for a top fifty, “fastest growing” recruiting firm in the Raleigh/Durham area
  • Responsible for administrating the candidate-hiring process in association with account managers and client personnel
  • Establish and maintain strong symbiotic relationships with both candidates and hiring managers to increase communication and feedback
  • Source and select candidates via internet, internal database, social networking/referrals, and job fairs
  • Organize and Set-up initial interviews with candidates to understand and discuss targeted job opportunities
  • Conducted in-depth reference checks and technical screening interviews for all potential candidates

• Marketing Internet Strategist/Assistant Campaign Manager

  Committee to Elect Elena Kaplan

  (Government Agency; 1-10 employees; Public Relations and Communications industry)

  May 2006 — August 2006 (4 months)

  -The summer of my junior year in college, I worked for a district 41 Georgia House Representative.
  
  - Involved in “Campaign Manager” website; specialized in making customized web banners (using Adobe CS2- Illustrator and Photoshop), reporting daily events via blogs/podcasts, and responding back to any inquires from registered voters through the website
  
  -Managed full service event coordination under the supervision of the Campaign Manager
  
  -Assisted with professional photography shoot by briefing potential candidates for mail pieces
  
  -Planned and organized social events in several popular venues in Atlanta, GA

Taylor Barr’s Education

• Elon University

  B.B.A , Management

  Activities and Societies:

  -Twisted Measure A cappella Group- Music Director

• Elon University - Martha and Spencer Love School of Business

  Activities and Societies:

  Senior Organzational Consultant- Acted as a third party consultant to solve growth, retention, and marketing to several organizations/business' on and off campus.

• Woodward Academy

Additional Information

Taylor Barr’s Interests:

Organizational Development, Web Marketing, Entrepreneurship, Viral Media & Social Networking, Branding, Micro- Financing, Start-up to Small Business Growth Focus, Helping others achieve their goals, Music Composition & Performance

Taylor Barr’s Groups:

CED, Business Leader, Linkedin Live, Social Carolina, Social Media, Social Entrepreneurs Meetup, The Triangle Social Entrepreneur Network, RTP Startup weekend.

•    eOffice
•    Elon Alumni
•    KIVA
•    Triangle Networking Group
•    Grameen Foundation
•    Linked:HR (#1 Human Resources Group)
•    Link to Your World™
•    Facebook.com
•    StartupNation Entrepreneurs Networking Group
•    Skype for Business
•    Google Group
•    Bright Ideas & Entrepreneurs
•    BusinessWeek Group
•    Fortune Global Group
•    LI Socials
•    eMarketing Association Network
•    Technology Marketing Community
•    Young Entrepreneurs of America
•    Green & Sustainability Innovators & Innovation Network
•    Elon University - Current Students, Faculty & Alumni
•    Triangle Social Entrepreneurs
•    Social Carolina
•    MUBAC - Mac Users Business and Creative Group
•    Tweeple
•    Linking Raleigh, NC
•    Internet/Online Marketing
•    Social Media Club
•    RTP Startup Weekend
•    Social Media Club RDU - Raleigh/Durham
•    iContact Users Group
•    LeWeb'09
•    Seesmic
•    Greater Durham Chamber of Commerce

Taylor Barr’s Honors:

Fast 50- Top 50 growing companies in the Triangle area (2007), Best Places to Work (2007), Inc. 5000 nationwide (2007), 2008 Seesmic TechCrunch50 Winner

Taylor Barr’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch