
Executive Director, Product Marketing at TeleTech
Greater Denver Area

Executive Director, Product Marketing at TeleTech
Greater Denver Area
Business executive with international experience in Information Technology (IT), telecommuncations, and services industries. Ability to analyze business and customer trends, develop business cases, recommend investment strategies, and position and launch new products and services. Previously responsible for strategic, marketing, and operational organizations at Sun Microsystems, StorageTek, and a Hewlett-Packard distributor. Publisher of many articles and whitepapers.
ACCOMPLISHMENTS
• At Sun Microsystems, led organization that supported $2.9 billion in sales opportunities annually, and generated $30 million in profit/year through OEM contract negotiations.
• Helped generate $400 million in new revenue for Sun Microsystems through managed service deal structuring for new IP video surveillance solutions to be sold by one of the world’s largest telecommunications providers.
• Developed StorageTek Global Services plans, targeting over $50 million in new revenue through professional, support, and managed services.
• Supported $80 million in new product sales within 10 months at start-up Ecrix, through sales and lead-generation programs.
• Services, Strategy, Sales, Marketing, Communications, Business Development, eBusiness, Speaking, Writing
• IT, Government, Financial Services, Manufacturing, Telecommunications, Education, Healthcare, Internet, Web 2.0, eCommerce, Retail
• Cloud, SaaS, SSD, Flash, Virtualization, Data Protection, Archive, Tiered Storage, ILM, SAN, NAS, DAS, iSCSI, Unified Storage, Tape Automation, VTL, , Deduplication, Open Storage, Optical, Encryption, HPC, File Systems
(Public Company; TTEC; Outsourcing/Offshoring industry)
October 2009 — Present (2 months)
Lead TeleTech New Product Development and Product Lifecycle Management initiatives. Responsible for increasing TeleTech revenue and profit by developing and managing targeted and scalable products and solutions for new and existing clients.
(Privately Held; Computer Software industry)
August 2008 — October 2009 (1 year 3 months)
Direct the development and delivery of IT Optimization, Storage Management, and Data Protection services. Responsible for the sales, business development, and marketing of professional services to targeted Fortune 500 clients and OEM partners. Accountable for new business development, client revenue/profit, and program profit and loss (P&L).
(Public Company; 10,001 or more employees; JAVA; Computer Hardware industry)
January 2002 — July 2008 (6 years 7 months)
Head international organization responsible for the development of market strategy, business intelligence, market forecasting/planning and customer research. Support Sun Systems revenue & profit plans through strategy development, product differentiation programs, competitive intelligence and business case development. Develop sales, educational tools, customer surveys and industry White Papers for Sun Systems practice.
Organization supports sales and marketing initiatives in the Americas, EAME and Asia/Pacific geographies. Team has surpassed its Service Level Agreement (SLA) goals for four consecutive years.
(Public Company; 5001-10,000 employees; STK; Computer Hardware industry)
January 2004 — January 2005 (1 year 1 month)
Responsible for strategic and operational plans for StorageTek. Designed Corporate Strategy Development and New Business Development processes. Co-developed Global Services strategy, targeting $50 million in new revenue. Developed portfolio management model to prioritize RD&E investments.
(Public Company; 5001-10,000 employees; STK; Computer Hardware industry)
January 2002 — January 2004 (2 years 1 month)
Led senior research engineers responsible for generating intellectual property (IP) and identifying emerging technologies for future investment and revenue. Commercialized new technology research and IP. Delivered 11 business cases within 10 months, identifying more than $3 billion in opportunity. Identified $250 million in savings through new autonomic and ASIC technologies.
(Public Company; 1001-5000 employees; CD; Information Technology and Services industry)
2001 — 2002 (1 year )
Directed marketing and communications for new travel technology services. Developed technology marketing and communications plans, generating more than $5.1 million in publicity.
(Public Company; 1001-5000 employees; EXBT; Computer Hardware industry)
1998 — 2001 (3 years )
Responsible for marketing promotions, advertising, media relations and communications in North America and Europe. At Ecrix, launched new product lines in North America, U.K., Germany, France and Australia and assisted in the generation of $80 million in new sales within 10 months.
(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)
1997 — 1998 (1 year )
Managed Internet and telecommunications clients, trained internal account teams on media relations strategy. Launched Qwest’s data services network in 1997 and generated media coverage for start-ups in the New York Times, BusinessWeek, Newsweek, Fortune and the Wall Street Journal.
SNIA, VMware Virtual Community, Technology Marketing, VM People Virtualization & Cloud, Ogilvy Alums, The Storage Group, Storage Professionals, Virtualization Solutions, The Wikibon Project, Storage Monkeys