TAUSEEF TAHIR

Current

Client Service MANAGER at MIDAS ADVERTISING

Past

Marketing Manager at CAREEFOUR SHARJAH
Account Manager at Orient McCann Erickson
Marketing Research Manager at TELEBIZ

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Education

Hamdard University
Al-Khair University

Recommended

2 people have recommended TAUSEEF

Connections

500+ connections

Industry

Marketing and Advertising

TAUSEEF TAHIR’s Summary

Orient McCann Erickson (Jan 2003 - sep 2004)
Account Management Executive
• Working under the Regional Director, responsibilities include management and servicing of key accounts for the company i.e. BP, OMV, ENERCON, OGRA, Motorway Police, CBR, Pak Telecom, British Airways , Khushhali Bank & Mobilink. Also responsible for the support to the PR Department as well as management of key PR events of the company such as:
o Poverty alleviation program of “Khushhali Bank”
o Seminar and press conference for “Enercon”
o Launch of “Singer” Pakistan’s Green Gas Refrigerators
o Managed the 2nd and 3rd Oil Show events for BP in Islamabad
o SHV Oil and Gas show event held in Islamabad
o Re-launch of British Airways services in Pakistan
o Seminar and press conference for Sony Pvt Ltd
o Polio alleviation program of “UNICEF”
o Launch of “Mobilink Indigo”

•
•

Phenomenal: Event Management Company

As Managing Partner
Responsibilities:

• Generating Ideas and Making feasibility reports.
• Making & giving presentations.
• Bring sponsors for major events.
• Organized Valentines Day at Pappasallis with INSTAPHONE in 2002
• Organized a Mega concert in Karachi with CBM institute, sponsored by Bio-Amla in 2003.

TAUSEEF TAHIR’s Specialties:

excellent client service manager

excellent negotitor

excellent negotiator

excellent media planning techniques

good in city branding our door and in door

good recovery master from the clients

good presenter

excellent media buying techniques

fluency in spoken languages like french english and urdu

TAUSEEF TAHIR’s Experience

Client Service MANAGER

MIDAS ADVERTISING

(Privately Held; 201-500 employees; Events Services industry)

May 2006 — Present (2 years 4 months)

MIDAS ADVERTISING PVT

As Senior Account manager
From (Oct 2005 to date)

At present handling the group advertising and communications activities of Ptcl Ltd., Skyways Services Limited, Orient Petroleum, Pakistan Services limited, Ztbl, Privatisation commission & NACP Pakistan

NACP (NATIONAL AIDS CONTROL PAKISTAN)
In the first phase have worked with the planning manager in the research and product positioning, in the second phase was involved in the media planning and execution.
Major Responsibilities at (MIDAS ) included:
• Strategic Planning utilizing communication tools offered by MIDAS.
• Co-ordination with centralized communication office of Emirates Airline at Dubai.
• Preparation of advertising briefs.
• Planning and supervision of campaign development.
• Planning of BTL activities for brands.
• Development of regular reports on clients’ activities for the senior management
Marketing Manager

CAREEFOUR SHARJAH

(Privately Held; 5001-10,000 employees; Consumer Services industry)

October 2005 — March 2006 (6 months)

As
Marketing Manager

From ( Oct 2005 to May 2006)

• •Developed Monthly business plan
• • Investigated supply chains which identified a further ,12m of savings
• •Restructured and upgraded department,
• •Managed historic accounting practices out of department Gained rapid promotion, responsible for Buying & Marketing ambient food and desserts
• • Increased overall sales
• • Increased margins from 14% to 25%
• • Upgraded department, established marketing
• • Initiated a highly successful new product development programme generating over
• ,80m additional sales including unique own label products, achieving sector market
• leadership
• • Identified and resolved a problem involving ,20m of stock
Account Manager

Orient McCann Erickson

(Privately Held; 51-200 employees; Marketing and Advertising industry)

September 2004 — October 2005 (1 year 2 months)

ACHEIVEMENTS
• Created AED 1.8 million Mass Awareness strategy for Self-Monitoring & Reporting System 2004-2005, including integrated email, online, print advertising, direct mail, trade show and branding programs.
• Event coordinator for the launch of Al-Ghuriar developers in Pakistan
• Media coordinator for the launch of Indigo intial in Pakistan.
• Negotiated and managed a joint marketing campaign with “Mobilink Indigo” which resulted in a sales increase of 150% within 3 months.
• Managed and coordinated all promotional activities and PR events for the organization.
• Created 3.5 million marketing strategy Attock Petroleum Pakistan for print Media.
• Managed the first fashion show for Self-Monitoring & Reporting System 2004-2005 in Islamabad
• Program coordinator for the documentary for World Food Programme
Marketing Research Manager

TELEBIZ

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2002 — December 2003 (2 years)

 Marketing research and data gathering for business, economic and current affairs programming catering for domestic and international television networks i.e. Pakistan Television Network, CNBC Asia, UNI Plus.
 Research for the information required for the cases related to customs and excise issues.
 Research sources include: the Internet, Encyclopedia Britannica, Pakistan Customs Tariff, Harmonized System Manual of World Customs Organization, Brussels (WCO)
 Correspondences with various international and national organizations e.g. UNO, WCO, ILO, WTO and CBR, Islamabad by E-mail, Fax, Telephone or written correspondences.
 Development, assessment and advise of the communication strategies for corporate clients, providing advice and consultation to achieve their strategic short and long term goals


TAUSEEF TAHIR’s Education

Hamdard University

MBA, MARKETING, 2001 — 2003

2001-2003
Hamdard Institute of Management Sciences (HIMS)
HAMDARD UNIVERSITY

Recently qualified
MBA ITM (Information Technology Management ) with over all ‘B’ Grade (77%) from Hamdard University Karachi with majors inFinance and Marketing
. Major Courses in Finance are

• Financial Management
• Oracle Financial 1
• Oracle Financial 2
Major Courses in marketing are

• Marketing management
• Integrated marketing
• Principles of marketing
Al-Khair University

bba, business administration, 1998 — 2000

Activities and Societies:

Voice of Hamdard
Hamdard University

Media Advisor of Hamdard Magazine (Voice of Hamdard) both hard and soft copies.
Managed all the media coverage, and worked as an integrator by integrating all the best
possible talent and resources for the magazine