Graphic Design Consultant and Professional
Wausau, Wisconsin Area
- Current
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- Senior Graphic Designer at Inspire
- Independant contractor, Web Designer at Finned Friends
- Past
- Education
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- Cogswell Polytechnical College
- Recommended
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1 person has recommended Tasha - Connections
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45
connections
- Industry
- Graphic Design
- Websites
Tasha Wassink’s Summary
I helped increase the web traffic for my last employer by 300%, which led to increased sales and profitability for that startup.
At TestMart I acted as a liaison between marketing and software development, as well as acting as the Graphic and Web Designer. This greatly reduced the amount of time required for a project to go from concept to completion, as I can easily understand both the engineering and business challenges and communicate them effectively between the two teams. I did design, spec writing, and prototyping in Photoshop, HTML, and CSS, and because I was able to create them in engineering-ready form, less time was wasted re-creating existing work. I created all of our direct marketing pieces, making sure the brand identity was carried over between all the disparate marketing pieces. I constantly re-evaluated the navigation and design of the sites, leading to higher conversion rates, larger call volume, and greater sales.
Currently I'm looking to expand my contract work, with information arcitecture, content system, and interface design added to graphic design.
Tasha Wassink’s Specialties:
Web and print design, flash, PHP, MySQL, CSS
Tasha Wassink’s Experience
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Senior Graphic Designer
Inspire
(Public Company; 11-50 employees; Health, Wellness and Fitness industry)
November 2007 — Present (2 years 1 month)
Design web elements, UI, and print collateral.
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Independant contractor, Web Designer
Finned Friends
(Privately Held; 1-10 employees; Fishery industry)
September 2007 — Present (2 years 3 months)
Design & build site that is easy to manage and update for a very small business client. Also design customer retention tools.
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Independant Contractor, Designer
Inspire
(Public Company; 1-10 employees; Health, Wellness and Fitness industry)
June 2007 — October 2007 (5 months)
Designing various web elements
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Web Artist - Graphic Designer - Marketing Co-ordinator/Software Development
TestMart
(Privately Held; 11-50 employees; Defense & Space industry)
May 2000 — September 2006 (6 years 5 months)
Design and programming of websites, contributing to a 300% increase in web traffic in four years, an exponential increase in sales, and profitability in 2005.
Coordination and liaison between sales, marketing and engineering departments, leading to streamlining of the development process and shorter development cycles.
Management of several projects including the fulfillment of marketing print collateral, sending of weekly e-mail updates and reports, and prioritization of development projects, while balancing needs of many different internal clients and resources, both human and machine
Analysis of website traffic patterns for more effective navigation design
Troubleshooting and repair of website errors leading to decreased down time -
Independant contractor, Web Designer
Hawaiian Sol
(Non-Profit; 1-10 employees; Apparel & Fashion industry)
May 2006 — May 2006 (1 month)
Design and program website, leading to increased visibility and sales
Search engine marketing and optimization
Tasha Wassink’s Education
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Cogswell Polytechnical College
BA , Computer and Video Imaging , 1996 — 2000
- Activities and Societies:
- Assosiated Student Body President
Additional Information
Tasha Wassink’s Websites:
Tasha Wassink’s Interests:
Learning, reading, music, hiking, backpacking, strategic and tactical planning, movies, comics, art, design, video games, game design, web
Tasha Wassink’s Groups:
Surface, GenART, Practical Backpacking
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CreativeBLVD Graphic Design Group
Tasha Wassink’s Honors:
NASA Tech Briefs Readership Award, 2004
Tasha Wassink’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
