Independent Marketing & Advertising Sales
Santa Barbara, California Area
Independent Marketing & Advertising Sales
Santa Barbara, California Area
Taryn is an independent B2B publishers' representative that designs print, online, custom and live & on-demand event advertising opportunities across the telecommunications, manufacturing, and green industries.
Current Publications represented:
Horizon House Publications, Inc.
-Telecommunications Media Group
GIE Media, Inc.
-Lawn & Landscape
-Smart Irrigation
-Professional Landscape Design
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Previous Publications represented:
GIE Media, Inc.
-Aerospace Manufacturing & Design
-Today's Energy Solutions
-Today's Medical Developments
Penton Media, Inc.
-Medical Design
Manages marketing programs for such names as: Autodesk, Toyota Fleet, Cisco, HP, Juniper Networks, Fujitsu, Redback by Ericsson, Sunrise Telecom, Extreme Networks, GM Isuzu Commercial Truck, Hunter Industries and Kubota Tractor Corporation.
(Marketing and Advertising industry)
April 2004 — Present (4 years 7 months)
•Independent publisher's rep/advertising manager selling print, online, custom and event advertising opportunities.
•Industry experience includes: B2B, Medical/Biomedical, Telecommunications, Manufacturing, Aerospace, Industrial, Green, National, International, and Regional Areas.
•Implements strategic marketing plans within the framework of clients’ overall marketing objectives, which brought in new business while broadening existing sales.
•Leverages clients’ advertising dollars by utilizing the resources within publishing houses.
•Manages sales team to peak levels of productivity.
•Generates new accounts and maintains/expands existing accounts.
•Develops custom advertising programs using a consultative-sales approach.
•A high-energy achiever in advertising sales with great success in reaching key decision makers.
(Public Company; 10,001 or more employees; T; Telecommunications industry)
October 1999 — April 2004 (4 years 7 months)
•Managed all construction & engineering aspects of SBC's southern California DSL and fiber deployment initiative.
•Coordinated and monitored the daily workload for a team of managers.
•Scheduled milestones for approximately 150 short- and long-term projects monthly.
•Initiated a new engineering policy, increasing construction productivity by 25%.
•Analyzed an annual budget of $12 million.
•Trained Project Management staff on new programs and policy.
•Lead monthly coordination meetings with managers, construction supervisors, and clerical staff.
BA, Communications, 1995 — 1999
Minor in History
Certificate Program, Interior Design
Completed April 2004
Pro I, Culinary Arts
Completed April 2006
Pro II, Culinary Arts
Completed May 2008
travel, retro/mid-century modern design, gourmet cooking, reading non-fiction, dogs, outdoor activities
National Association of Publishers' Representatives
UC Santa Barbara: Chancellor's Award of Distinction, 1999