Independent Web Consultant, Writer and Innerpreneur
Toronto, Canada Area
- Current
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- Independent Web Consultant at Elastic Mind
- Past
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- Marketing Manager at Econstruction
- Marketing & New Media Associate at The Corporation of Massey Hall and Roy Thomson Hall
- Marketing Research Consultant at Bardel Entertainment
- Corporate Communications Specialist at Research In Motion
- Brand Marketing Intern at Bayer
- Marketing Assistant at Ainsworth Inc.
- Education
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- Building My World Perspective
- The University of British Columbia
- Wilfrid Laurier University
- North Toronto Collegiate Institute
- Recommended
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2 people have recommended Tara - Connections
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25
connections
- Industry
- Internet
- Websites
Tara Joyce’s Summary
I have two goals for my life, whether it be professional or personal:
- to make things different
- to realize my full potential
Tara Joyce’s Specialties:
innerpreneurship, entrepreneurship, new media, technology, sustainability, environment, writing, editing, graphic design, marketing strategy, arts & culture, consulting, counseling, music, publishing
Tara Joyce’s Experience
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Independent Web Consultant
Elastic Mind
(Internet industry)
May 2008 — Present (1 year 3 months)
Independent help and advice to improve your online presence and strategy.
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Marketing Manager
Econstruction
(Privately Held; 11-50 employees; Information Technology and Services industry)
December 2007 — May 2008 (6 months)
- Developed the online plan and strategy for econstruction.com (new site is not yet live) including use of Social Media tools such as a forum, blog, etc.
- Created the site architecture and content
- Assisted with the site design process
- Provided advice and knowledge on website best practices -
Marketing & New Media Associate
The Corporation of Massey Hall and Roy Thomson Hall
(Non-Profit; 51-200 employees; Performing Arts industry)
February 2005 — February 2007 (2 years 1 month)
• Restructured and rewrote the company website and monthly e-newsletter. The content and design changes resulted in a significant increase in unique hits and the e-newsletter subscriber base doubling.
• Established a bi-monthly inter-company newsletter which increased employee morale and cultivated interest in business activities.
• Wrote artist profiles for various online mediums reaching thousands of readers each month.
• Conducted in depth marketing research and identified opportunities to build awareness in niche markets.
• Edited season brochures, press releases and other customer-focused materials. -
Marketing Research Consultant
Bardel Entertainment
(Privately Held; 51-200 employees; Animation industry)
November 2004 — November 2004 (1 month)
• Performed New Media and education-based research for proprietary and developing properties. Presented findings to senior executives and assisted them in the development of optimal marketing strategies for their properties.
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Corporate Communications Specialist
Research In Motion
(Public Company; 1001-5000 employees; RIMM; Wireless industry)
January 2004 — April 2004 (4 months)
• Designed, wrote and produced promotional materials and internal communications for BlackBerry, aiding the company in reaching its one million subscribers target.
• Implemented copy and design changes to content on the BlackBerry Brand intranet and extranet site, improving communication between departments.
• Restructured role to encompass the copyediting of sales collateral, such as brochures, datasheets, and conference guides. -
Brand Marketing Intern
Bayer
(Public Company; 10,001 or more employees; BAY; Pharmaceuticals industry)
January 2003 — April 2003 (4 months)
• Collected and analyzed competitive information. The data supported Brand Marketing Managers to improve the performance of products in their brand portfolio.
• Attended research initiatives and identified areas of improvement in brand-specific communications. -
Marketing Assistant
Ainsworth Inc.
(Privately Held; 51-200 employees; Building Materials industry)
June 2002 — September 2002 (4 months)
• Wrote and produced a prize catalogue for an employee incentive program that generated over $1.3 million in sales.
• Planned and promoted both an internal and external corporate event. Both events were successfully executed, well attended and received high accolades.
Tara Joyce’s Education
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Building My World Perspective
2007 — 2007
- Activities and Societies:
- Unmatched life education through my half-a-year independent travels through Egypt, Jordan, Greece, Albania, Montenegro, Kosovo, Croatia, Serbia, Slovenia, India, Nepal, Tibet and China.
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The University of British Columbia
Certificate , Entertainment Administration , 2004 — 2004
• Focus on Entertainment Marketing & Entertainment Distribution
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Wilfrid Laurier University
Honours Bachelor of Business Administration , Major in Marketing, Double Minor in Communications, Psychology , 2000 — 2004
Co-op Option
- Activities and Societies:
- Graduation Committee
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North Toronto Collegiate Institute
Ontario Scholar , 1995 — 2000
Additional Information
Tara Joyce’s Websites:
Tara Joyce’s Interests:
innerpreneurship, entrepreneurship, self-improvement and growth, new technology, marketing, sustainability, environment, media, culture, publishing, entertainment, internet, travel
Tara Joyce’s Groups:
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MarketingProfs -
Digital_Nomads
Tara Joyce’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
