
Director, Marketing Programs
Greater Boston Area

Director, Marketing Programs
Greater Boston Area
2 more...
I have an adaptable skill set, an eye for design and strong instinct. My experiences range from global marketing campaigns, viral marketing, social media marketing, B2B, web and interactive marketing, web design, SEO, writing/content creation, branding, web and multi-dimensional campaigns, lead generation, analytics and juggling...a lot.
I've worked and traveled globally - it's had a profound effect on creating balance, an open mind and adaptability regardless of the person or circumstance.
Viral Marketing/Social Media Marketing,
Reporting & Analysis,
Lead Generation,
SEO,
Wordpress,
Marketing Automation Systems,
CRM Database Administrator, Excel, PPT, Salesforce.com, OnContact, ACT, Eloqua, HTML coding, MS Publisher, Adobe, Mac/Windows/PC
(Privately Held; Internet industry)
April 2009 — Present (8 months)
(Marketing and Advertising industry)
March 2009 — Present (9 months)
Currently, I'm working with companies that want to take their baseline marketing to the next level. Meaning, incorporate traditional (1.0) marketing into the realm of new (2.0) marketing utilizing social media avenues to engage with their customers, prospects and employees as well as build their brand awareness.
Also, I review and analyze all current systems, processes, campaigns, websites, SEO and programs in place to measure historical and predicted ROI of each to determine what are the next best and viable steps for each company moving forward.
The way the Web 2.0 world communicates has transcended far beyond traditional marketing tactics and it's crucial for companies to align their marketing strategies appropriately.
Master Credits , Human Services Clinical Work , 1998 — 1998
BS , Human Services/Psychology , 1992 — 1997
Bachelor Credits , Psychology , 1996 — 1996
Social media, viral and interactive marketing, Web 2.0 and short walks on a long beach!