Tarah Feinberg
Head/Sr Director of iCrossing's Live Media Studio
- Location
- Greater New York City Area
- Industry
- Marketing and Advertising
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Tarah Feinberg's Overview
- Current
-
- Head/Senior Director of Live Media Studio at iCrossing
- Past
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- Digital Innovation Specialist & Chair of Social Media Council at Real Branding
- Creative Director & Chair of Social Media Council at Real Branding (merged with BrandNewWorld)
- Strategic Partner at NBTV Studios, Inc.
- Creative Digital Strategist & Executive Producer/VP at Big Fuel Communications (Formerly Savar Media)
- Director of Creative Development at Savar Media
- Manager of Program Development, Digital Studios at NBC Universal
- Senior Contract Administrator at HBO
- Senior Contract Administrator at Home Box Office, Inc.
- Legal Assistant at Skadden, Arps, Slate, Meagher & Flom
- Education
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- Brandeis University
- CVU
- Recommendations
-
73 people have recommended Tarah
- Connections
-
500+ connections
Tarah Feinberg's Summary
In short, I develop strategies and ideas with which to create and produce real-time content for brands: original programming, interactive entertainment, multi-platform experiences & other marketing and entertainment products for TV, film, digital, social media, branded entertainment or any relevant platform.
Currently, I spend my days learning as much as I can about the ever-changing way people communicate, the emerging platforms that are supporting that evolution, and the brilliant ways that my peers are tapping into the zeitgeist of the day. Formally, this has led me to head iCrossing's Live Media Studio, the industry's first resource dedicated to real-time marketing. where I drive this exploration and help to define our company and client strategies, working directly with partners to develop engaging consumer experiences across the entertainment, advertising and digital media industries. Informally, this means that I am an eternal student with an insatiable appetite for stories with many storytellers and technologies that make life better.
For as long as I can remember, I’ve aspired to create meaningful, unique stories. I quickly embraced digital platforms as the evolution of passive entertainment; a powerful tool with which to facilitate interactive conversations. I have worked throughout my career to merge my entertainment sensibilities with the combined needs of advertisers and audiences to create inspiring content experiences.
I am interested in innovative interactive platforms, groundbreaking distribution models and truly unique content, such as the revolutionary transmedia work that Lance Weiler has been doing. I am seeking like-minded, platform agnostic, passionate peers that believe in a strong interactive community that is devoted to bursting through the boundaries of creative and technology in order to more deeply connect with the audience in question.
Read my whole story and check out my blog at http://tarah.info
Specialties
Strategy, real-time marketing, digital media, social media, interactive development, film and video production, budgeting, camera operation, editing, negotiations, partnerships, entertainment law knowledge, relationships with talent and executives. Department management, executive strategy.
Tarah Feinberg's Experience
Head/Senior Director of Live Media Studio
iCrossing
Privately Held; 501-1000 employees; Marketing and Advertising industry
June 2011 – Present (9 months) Greater New York City Area
The iCrossing Live Media Studio is the industry’s first-ever resource dedicated to real-time marketing—using analytics-based insights to engage audiences and develop content. iCrossing has established the Live Media Studio at a time when brands are looking to act more like publishers by creating deeply relevant content, in real-time, based on audience insights. The Live Media Studio consists of an integrated team of researchers, Emmy-award winning content producers, seasoned journalists and WOMMA-trained audience managers; a foundation for great content and great communities.
Digital Innovation Specialist & Chair of Social Media Council
Real Branding
Privately Held; 51-200 employees; Marketing and Advertising industry
September 2008 – June 2011 (2 years 10 months)
I spent my days learning as much as I can about the ever-changing way people communicate, the emerging platforms that are supporting that evolution, and the brilliant ways that my peers are tapping into the zeitgeist of the day. Formally, this has led me to the role of Digital Innovation Specialist & Chair of the Social Media Council at Real Branding(recently merged with Schawk/Anthem! & Brand New World), where I drive this exploration and help to define our company and client strategies, working directly with partners to develop engaging consumer experiences across the entertainment, advertising and digital media industries. Informally, this means that I am an eternal student with an insatiable appetite for stories with many storytellers and technologies that make life better.
Creative Director & Chair of Social Media Council
Real Branding (merged with BrandNewWorld)
Privately Held; 51-200 employees; Marketing and Advertising industry
September 2008 – November 2010 (2 years 3 months)
Oversee creative and strategy for advertising, entertainment and marketing campaigns. Work includes interactive development, video production, social media, strategic consulting and other initiatives, primarily focused on digital media platforms. See more at www.brandnewworldus.com
Strategic Partner
NBTV Studios, Inc.
Privately Held; 1-10 employees; Media Production industry
September 2008 – 2010 (2 years)
NBTV Studios is a versatile full-service production company with cutting edge multimedia capabilities. Our first class team has extensive expertise in television, digital media, commercials, live events, film and music videos. We’ve produced content for NBC Universal, Sony, Bravo, AOL, MTV, Spike TV, Major & Boutique Advertising Agencies and other Fortune 500 companies.
NBTV can facilitate all of your media needs, pre through post production from HD to 35MM. Whether it's live video broadcasting (TV & Web), editing, motion graphics, technical direction, production management, creative development or original content; NBTV dynamically scales to any shape and size focusing on quality, efficiency & success.
In a studio or on location, NBTV can execute anywhere in the world from NYC to LA to London; fortified with the entertainment industry's sharpest professional talent.
Creative Digital Strategist & Executive Producer/VP
Big Fuel Communications (Formerly Savar Media)
February 2007 – September 2008 (1 year 8 months)
Big Fuel is a creative agency specializing in the creation and distribution of original content and applications for ADVERTISING, MARKETING and ENTERTAINMENT industries. With a unique understanding of the shifting media landscape, Big Fuel has evolved from a production studio (Formally Savar Media) into a full-service marketing & communications agency.
I create, develop and produce original programming, interactive entertainment, multiplatform events and other entertainment products for TV, film, digital media, branded entertainment and other platforms. I have a film and television production background; my experience with myriad duties and roles has made me a better producer and manager, as I understand the realities of what my team must accomplish.
I am interested in innovative video entertainment, especially those that have strong community and interactive elements, as well as creative and technology partners in general.
http://bigfuel.com/casestudies/Case_Studies.html
Director of Creative Development
Savar Media
Privately Held; 51-200 employees; Marketing and Advertising industry
February 2007 – January 2008 (1 year)
Now Big Fuel Communications - Savar Media is a creative agency specializing in the creation and distribution of original content and applications for ADVERTISING, MARKETING and ENTERTAINMENT industries. With a unique understanding of the shifting media landscape, Savar has evolved from a production studio into a full-service marketing & communications agency.
I oversee creative for this full service entertainment company. Work includes TV, branded entertainment, original programming for digital platforms, film, music videos and other entertainment products.
Manager of Program Development, Digital Studios
NBC Universal
Public Company; 10,001+ employees; GE; Entertainment industry
July 2005 – February 2007 (1 year 8 months)
Developing and producing original programming for distribution on digital and other platforms.
Senior Contract Administrator
HBO
Public Company; 1001-5000 employees; Entertainment industry
November 2001 – July 2005 (3 years 9 months)
Legal Assistant
Skadden, Arps, Slate, Meagher & Flom
Partnership; 1001-5000 employees; Law Practice industry
June 2000 – November 2001 (1 year 6 months)
Tarah Feinberg's Skills & Expertise
Tarah Feinberg's Education
Brandeis University
BA, Philosophy, Film
August 1996 – May 2000
Activities and Societies: Founded Brandeis Television, Ultimate team, Lacrosse, theater, Film
CVU
1992 – 1996
Tarah Feinberg's Additional Information
- Interests:
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emerging platforms, social media, digital strategy, transmedia, branded entertainment, film, television, writing, green issues, new technology, media, snowboarding, green issues
- Groups and Associations:
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Producer's Guild of America, National Academy of Television Arts & Sciences (NATAS), National Academy of Media Arts & Sciences (NAMAS), Stellar Network, Independent Film Project, GenArt
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- Honors and Awards:
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2009 Ava Awards: 2 Platinum, 1 Gold, 2 Honorable Mention
2007 W3 Award: Fox Interactive Media Upfront Sizzle Reels
2007 W3 Award: AOL's Chevy Backstage Pass: Rihanna Session
Various Webbys
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