Independent Writing and Editing Professional, Entrepreneur and Small Business Owner
Portland, Oregon Area
- Current
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- President, Aveta Corp. dba at Maternitique.com
- Principal, Content Strategist & Senior Copywriter at Tara M. Bloom Communications
- Education
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- Vassar College
- Connections
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159
connections
- Industry
- Writing and Editing
- Websites
Tara M. Bloom’s Summary
• Search Engine Optimization (SEO) – Fluent in white hat/Google Webmaster practices, including keyword research, link reports, meta tags, competitive analysis and SEO copywriting. Experienced in content mapping for SEO and SEO campaign planning, monitoring and maintenance. Familiar with techniques and best practices for local search SEO.
• Inbound Marketing - Experienced in inbound linking, site submission, content syndication, blogging, email marketing, online press releases and vertical directories. Familiar with using social media marketing for generating inbound links.
• Search Engine Marketing (SEM) – Experienced creator and manager of PPC campaigns on Google, Yahoo (Overture), MSN (Bing) and paid directories. Familiar with contextual advertising campaign management via Facebook and Amazon.
• Content Strategy – Expert level skill in content analysis, editorial recommendations and guidelines, writing and adapting content to support IA – all to advance client-side marketing, branding, and/or conversion goals (ROI).
• Copywriting – Expert content creation for print and online, including websites, electronic and print newsletters, auto-responders, sales letters, press releases, brochures, sales sheets, SEO articles, general articles, corporate bios, business plans, catalogs and product descriptions (including e-commerce) speeches, videos and more.
• Branding & Marketing Consulting – Experienced in guiding business owners and brand owners through the process of distilling and defining their brand, then translating brand messages into marketing campaigns and strategies. Experienced with large, established organizations seeking re-branding as well as with entrepreneurs, small business owners and sole proprietors.
• Training & Public Speaking – Experienced presenter skilled in helping people understand the terms, strategies and functions of online marketing.
Tara M. Bloom’s Specialties:
Specialty subject areas include health and wellness, food and wine, lifestyle, retail, business to business, internet and web services, childbirth choices, maternal and newborn wellness, cosmetic safety, women's health and issues.
Tara M. Bloom’s Experience
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President, Aveta Corp. dba
Maternitique.com
(Retail industry)
June 2007 — Present (2 years 6 months)
Launch start-up e-commerce business, including incorporation, business planning, trademark acquisition, licensing and vendor sourcing. Lead website development, online marketing strategy and branding to create upscale boutique attracting celebrity clientele and national media coverage. Write and edit product descriptions and website content. Develop, manage and monitor online, print and event marketing campaigns, including direct mail, email marketing, public relations, tradeshows, promotional events and partnerships, SEO and SEM campaigns.
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Principal, Content Strategist & Senior Copywriter
Tara M. Bloom Communications
(Writing and Editing industry)
May 2007 — Present (2 years 7 months)
Specialty Areas:
· Copywriting Sales & Marketing Messages
· SEO/SEM/Inbound Marketing Consultation and Execution
· Content Strategy for Websites/Internet Marketing
· Branding Strategy
Provide contract copywriting, content strategy and marketing consulting services to local, regional, national and international clients, including Portland State University, Providence Health & Services, Social Venture Partners Portland, Firstbase Services Ltd. (Canada). Lead brand owners and business owners through brand development. Concept, write, edit and oversee production of marketing campaigns and projects, including SEO/Inbound marketing content. Develop and present seminars on search engine marketing and communications solutions for businesses.
Tara M. Bloom’s Education
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Vassar College
Additional Information
Tara M. Bloom’s Websites:
Tara M. Bloom’s Interests:
small business, entrepreneurship, internet marketing, writing, editing, copywriting, music, snowshoeing, volleyball, hiking, canoeing, reading, movies, sustainability, natural childbirth, parenting, nutrition, yoga, dancing, travel, photography
Tara M. Bloom’s Groups:
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Oregon Entrepreneurs Network -
Social Venture Partners Portland -
eMarketing Association Network -
SEMpdx - Search Engine Marketers of Portland -
Vassar College Alumnae/i -
Mamapreneurs, Inc. DBA The Power MOB (Mom-Owned Businesses) -
Ecommerce and Online Marketing Experts -
Internet Retailer -
Oregon Marketers Group -
Oregon Creative Industries -
Marketing Consultants Network
Tara M. Bloom’s Honors:
Honorable Mention for "Blues Dancers" in the Memoirs/Personal Essay category of the 76th Annual Writer's Digest Writing Competition (2007)
First Place for "The Pill: Revolutionizing How We Feel" in the Non-Fiction category of the Celestial Writing Contest (2003)
Tara M. Bloom’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- business deals
- getting back in touch
