Tanya Bamford

Tanya Bamford

President of TCB Marketing LLC - A Full-Service Marketing & Advertising Agency

Location
Greater Philadelphia Area
Industry
Marketing and Advertising

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Tanya Bamford's Overview

Current
Past
  • Sales & Marketing Director at WGUF-FM
Education
Connections

477 connections

Websites

Tanya Bamford's Summary

In 2006, I launched TCB Marketing LLC, a full-service marketing and advertising services firm. I serve in an outsourced marketing leadership role for my clients, planning and executing multichannel marketing strategies for their small to medium sized businesses. My clients represent a broad spectrum of industries with both B2B and B2C focus, from international third party logistics firms, to legal and financial service firms, healthcare companies, building contractors, retailers, IT consultants, and others. My expertise encompasses:

• Strategic marketing plan and budget development
• Brand identity development
• Demand generation
• Marketing communications
• Content marketing
• Website design
• Traditional advertising, including print, outdoor, radio, cable, and broadcast
• Search marketing (paid and organic)
• Email marketing
• Direct mail
• Video production
• Event planning and execution
• Social media marketing
• Referral marketing

With the help of my talented team, I provide clients with quality traditional and digital advertising services from graphic design, to copy writing, landing page development, search engine optimization (SEO), pay per click (PPC) campaign management, copy writing, and public relations. My portfolio includes a wide range of marketing content development, from brochures, to sell sheets, white papers, case studies, blog articles, webinars, video tutorials, and search optimized website copy. As the owner of a rapidly growing small business, I handle all new business development, proposal writing, as well as client and vendor relationship management. As the head of the company, I manage a team of four, including an account coordinator, copy writer, bookkeeper, and intern, as well as our network of freelance creatives.

Tanya Bamford's Experience

President

TCB Marketing LLC

Privately Held; 1-10 employees; Marketing and Advertising industry

2006Present (8 years) Montgomeryville, PA

In 2006, I launched my own marketing firm, TCB Marketing LLC. I serve in an outsourced marketing management role for many of my clients. By planning and executing sound marketing strategies, I help my clients achieve their business objectives. My expertise encompasses strategic marketing plan and budget development, brand identity development, marketing communications, traditional advertising services, print advertising, outdoor, radio, as well as internet marketing, direct mail, email marketing, video production, webinar development and execution, third party partnering, social media marketing, customer loyalty programs, special event marketing, and referral marketing. With the help of a talented team, I provide clients with quality advertising services from graphic design, to web site design, html email design, SEO / SEM, copy writing, public relations and more. My clients represent a broad spectrum of industries with both B2B and B2C focus, from international third party logistics firms, to law firms, healthcare companies, remodeling contractors, and numerous others. As owner of a rapidly growing small business, I handle all new business development, proposal writing, as well as client and vendor relationship management. In addition to managing staff including an account coordinator, copy writer, bookkeeper, and intern, I assist with the delivery of services.

In 2010, my company was named Small Business of the Year by the Penn Suburban Chamber of Commerce. TCB Marketing is also a WBENC certified Woman Business Enterprise.

Advertising Services Manager

The Morning Call

Public Company; 501-1000 employees; TRB; Online Media industry

20002004 (4 years) Allentown, Pennsylvania Area

Working as a member of The Morning Call's senior management team, I managed the Advertising Services Department--directly supervising three team leaders, with a total staff of 33 in my department. My responsibilities were diverse and included business-to-business marketing, training, marketing communications and collateral development, research analysis, special section development and coordination, special event management, print production, advertising systems management, dispatch, ad production, pagination and layout. I was also tasked with managing numerous special projects, including creating multi-media sales opportunities across print, internet, direct mail, cable and broadcast television. I effectively managed and reported on the departmental expense budget. I also maintained P&L responsibility for special sections, with annual revenues of $2,000,000.

Marketing Analyst

Sun-Sentinel

Privately Held; 1001-5000 employees; Newspapers industry

19982000 (2 years) Fort Lauderdale, Florida area

Working within the Advertising Division, I developed marketing opportunities for strategic accounts which generated new and incremental streams of advertising revenue. I consulted both internal and external clients on all aspects of advertising and market research. Utilizing primary and secondary research data, I created multi-media PowerPoint presentations, identified promotional opportunities, created collateral sales materials, and maintained ImMEDIAte—A computer based sales presentation system. As recognition for my outstanding work performance, I received the Sun-Sentinel’s Pride Award and was a President’s Award nominee.

Account Manager

First Image

July 1997September 1998 (1 year 3 months) Hollywood, Florida area

In this role, I managed direct marketing initiatives for Fortune 500 companies, including Norwegian Cruise Line and American Express Latin America. Working directly with clients, I simultaneously coordinated multiple offset printing and direct marketing projects through all stages of production, including: Creative, offset printing, list research and obtainment, NCOA, data processing, laser personalization, direct addressing, mailshop, fulfillment and warehousing. I also monitored consumer response and prepared reports analyzing results from these multi-million piece direct mail projects.

Sales & Marketing Director

WGUF-FM

19951996 (1 year) Naples, Florida Area

As the Sales & Marketing Director for WGUF-FM, I initiated successful traditional and non-traditional revenue generating opportunities. I developed and managed audience building on-air and on-site promotions. I also coordinated special events, including a live Summer Jazz concert series at the Naples Beach Hotel & Golf Club.

Tanya Bamford's Volunteer Experience & Causes

  • Volunteer Experience

    • Board of Directors

      Hispanic American Organization
      • Social Services
      January 2001 May 2004 (3 years 5 months)

      As a member of the Executive Committee of the Board of Directors for HAO, I provided leadership and direction for the governance of the organization and its Executive Director. I also assisted with fundraising activities, including the annual dinner.

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Children
      • Education
      • Social Services
    • Organizations I support:

      • Penn Suburban Chamber of Commerce

Tanya Bamford's Projects

  • Harth Builders Newsletter

    • April 2009 to Present

    This newsletter is distributed quarterly via direct mail to our clients' database of customers, prospects and vendors. It has been highly successful in generating both repeat and new business for Harth Builders. Their clients often pass the newsletter along to friends--making the newsletter an effective tool for generating leads through referral.

Tanya Bamford's Skills & Expertise

  1. Marketing Communications
  2. Marketing Management
  3. Marketing Strategy
  4. Public Relations
  5. Social Media Marketing
  6. Email Marketing
  7. Online Marketing
  8. Copywriting
  9. Graphic Design
  10. Web Design
  11. Event Management
  12. Media Buying
  13. Social Media
  14. Advertising
  15. SEO
  16. Event Planning
  17. Promotions
  18. Strategic Planning
  19. Customer Relations
  20. Public Speaking
  21. Writing
  22. Budgeting
  23. Media Relations
  24. Direct Marketing
  25. Account Management
  26. Budgets
  27. Online Advertising
  28. Marketing
  29. Customer Service
  30. Newsletters
  31. Business Planning
  32. B2B
  33. Creative Direction
  34. Market Research
  35. New Business Development
  36. Web Analytics
  37. Marketing Research
  38. B2B Marketing
  39. Strategy
  40. New Media
  41. Leadership
  42. Sales
  43. Management
  44. Brand Development
  45. Lead Generation
  46. Integrated Marketing
  47. Sales Management
  48. Trade Shows
  49. Market Planning
  50. Press Releases

View All (50) Skills View Fewer Skills

Tanya Bamford's Education

West Virginia University

Bachelors, Political Science major, minor in English

19861990

Activities and Societies: Delta Delta Delta Sorority

Tanya Bamford's Additional Information

Websites:
Interests:

Family, public speaking, performing arts, soccer

Groups and Associations:

Penn Suburban Chamber of Commerce--Board of Directors, and Small Business Committee Chair Person, Montgomery Township Business Group--Secretary, Mayfair Festival of the Arts BOD--Lehigh Valley, Pa (Past), Hispanic American Organization BOD--Lehigh Valley, Pa (Past), Big Brothers/Big Sisters BOD--Broward County, FL (Past)

Honors and Awards:

2010 Small Business of the Year,
Sun-Sentinel Pride Award Winner

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