Tanya McGinnity

Past

Marketing & Community Manager at Divine.ca
Marketing Communications Specialist at Integration New Media, Inc
Community Manager at Praized Media

Director of Social Media at ihaveanidea
Project Manager at CloudRaker
Project Manager at Twist Image
Project Manager at Precision Advertising
Channel Marketing Coordinator at Matrox Graphics

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5 more...

Education

University of New Brunswick

Recommended

4 people have recommended Tanya

Connections

271 connections

Industry

Marketing and Advertising

Websites

My Blog

Tanya McGinnity’s Summary

Passionate about new media and the web experience, I thrive on reading and learning about the "next big thing". I've done everything from the development of social media websites for notable Canadian brands, production of countless online and offline marketing initiatives, had coordinated a photoshoot with over 300 plus eyeglass frames (and wore a stocking mask to act as a 'model', and delivered breakfast to potential clients as a new business strategy.

I relentlessly seek to provide clients with exceptional results in a team-based environment.I'm a 'swiss army knife' in that I provide the added value of being a project manager with a marketing and client services mindset.

Tanya McGinnity’s Specialties:

Social Media,Branding and identity. Project Management. Campaign Management. Media Buying. Post-Campaign Analysis, Online Marketing Strategy, Copywriting

Tanya McGinnity’s Experience

Marketing & Community Manager

Divine.ca

(Marketing and Advertising industry)

June 2009 — October 2009 (5 months)

Cultivated an online community and helpe to build relationships on divine.ca -the online destination for Canadian women. I worked on marketing programs, support and mentorship of the sales team and worked to encourage social interaction between the editorial team and their readers.
Marketing Communications Specialist

Integration New Media, Inc

(Computer Software industry)

December 2008 — May 2009 (6 months)

- Was responsible for all marketing and communications writing (including press releases, web copy, articles, whitepapers, and more), as well as media relations and public relations activities.
- Helped to develop targeted campaigns and will supported the sales team with any necessary sales collateral and presentations.Develop and deliver content for monthly webinars.
- Produced weekly content for the INM website and the INM corporate blog.
- Provided consultation on marketing and branding issues related to client projects and client engagements.
Community Manager

Praized Media

(Privately Held; Internet industry)

July 2008 — October 2008 (4 months)

Offered the ultimate Praized community experience with a smile on my face and a spring in my step.

I'm was kind of like Wonder Woman but worked with awesome developers instead of a lasso and golden armbands.
Director of Social Media

ihaveanidea

(Non-Profit; 1-10 employees; Marketing and Advertising industry)

April 2008 — July 2008 (4 months)

In this role I focused on the revenue and idea generating power of the global ihaveanidea community with the goal of enhancing the networking experience of our members and sponsors.

I actively sought out future business opportunities and partners for ihaveanidea. Strategy development and the championing of big thinking and ideas, I live and breathe being able to help people to connect, collaborate and share online.
Project Manager

CloudRaker

(Privately Held; 11-50 employees; Internet industry)

November 2006 — March 2008 (1 year 5 months)

As Project Manager at CloudRaker, I was responsible for the production of Bell.ca websites and online initiatives, primarily for the Bell Interactive Division.

One of my key responsibilities was the planning, production and launch of RealChampions.ca, a Bell Canada sponsored social media driven website for Canadian fans and athletes.
Project Manager

Twist Image

(Privately Held; Marketing and Advertising industry)

July 2005 — November 2006 (1 year 5 months)

As the Project Manager, my primary role was to act as the liaison between the client and the agency to secure necessary materials, work to enable marketing plans and oversee programs and projects through from commencement to completion. My primary responsibility while employed with Twist Image was the production and marketing for Scotiabank’s CMA award winning financial portal, MyVault.
Project Manager

Precision Advertising

(Privately Held; 11-50 employees; Retail industry)

July 2001 — July 2005 (4 years 1 month)

While with Precision Advertising, I got my hands dirty in all elements of both digital and traditional advertising. As the right hand gal to the President and Creative Director, I worked with budgets, expenses, copywriters, designers, developers, translators, printing agencies, others which comprise a list longer than those cited in Emmy acceptance speeches. All this was done for the love of delivering an exceptional client and customer experience.
Channel Marketing Coordinator

Matrox Graphics

(Privately Held; 501-1000 employees; Computer Hardware industry)

June 2000 — July 2001 (1 year 2 months)

In this position, I helped to make pixel rendering sound awesome to our partners I was:

Responsible for the development and execution of marketing plans targeting channel and third party partners such as IBM, HP, Compaq, Fujitsu, Dell and ViewSonic. Sought new opportunities for tradeshows, product placement and partnerships.

Evaluated the success of all co-promotions and marketing initiatives with corporate partners.

Planned and coordinated tradeshows and industry events throughout North America and Europe. Developed and shipped materials for tradeshow participation including demo reels, press kits, digital content and prizes for contests and giveaways.

Tanya McGinnity’s Education

University of New Brunswick

B.A. Honors , Political Science , 1990 — 1994

Activities and Societies:

Vice President- Political Science Student's Association
Music Director - CHSR FM Campus Community Radio
Served on CHSR Board of Directors

Additional Information

Tanya McGinnity’s Websites:

My Blog

Tanya McGinnity’s Interests:

Technology, geekiness, video games, gadgets, open source as a philosophy and way of life, photography, design, writing, meditation

Tanya McGinnity’s Groups:

Founder of Montreal Girl Geek Dinners
Co-organizer of the Montreal Tech Entrepreneur Breakfasts
Co-organizer of Facebook Camp Montreal 2007
Former Montreal Editor for ihaveanidea.org
Former writer for Montreal Metblogs
Facilitator for Nalandabodhi Buddhist study group

Women 2.0
webcom Montréal
BlogHer
Anita Borg Institute for Women and Technology
Project Manager Networking Group
Longboard
Ladies Who Launch
Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
Yulbiz.org
Canadian Interactive Experts
University of New Brunswick
Girl Geek Dinners
Matrox Alumni
Montreal NewTech Meetup Group
PMI-Montreal
Montreal Technology Network - Technologie de l'information du Montreal
3e mardi Third Tuesday Montreal
Canada Connects - Media and Technology Innovators thinking Globally
Creacamp
Canadian Social Media Marketing
Canadian Social Media Professionals & Enthusiasts
GeekFest Montréal
Social Media Jobs in Montreal