
Communicator, connector & digital media strategist
Singapore

Communicator, connector & digital media strategist
Singapore
Marketing communications professional with over 9 years' experience in technology PR, digital media and events management.
Digital thought leadership engagements include:
- Contributor, The Open Room social media blog
- Presenter, Blogout 2009 (The Digital Movement)
- Moderator, “Opportunities In Channeling New Media Platforms” (Strategic Public Relations ‘07 Conference and Workshop organized by Pacific Conferences)
Social media marketing & public relations, events management
(Public Company; WPPGY; Public Relations and Communications industry)
January 2008 — Present (1 year 7 months)
Current tech PR accounts include Canon, Intel, IBM and Dell. In addition, my role as head of Ogilvy's 360° Digital Influence practice in Singapore has me responsible for crafting and driving digital influence programs for clients in other sectors including healthcare, consumer, government and corporate/finance.
(Privately Held; Computer Software industry)
September 2002 — December 2007 (5 years 4 months)
Led a team of 5 in driving muvee's global marketing and communications efforts to increase mindshare for its multi-platform software products in North America, Europe and Japan.
Played an integral role in enhancing muvee’s brand presence by combining traditional PR tactics with an effective new media outreach strategy, resulting in extended alliances with prominent international media and influencers in the online space.
Collaborated on PR and marketing initiatives with top-tier global customers such as HP, Dell, Nokia, LG, Sony, Olympus, Nikon and Creative Technology.
Managed muvee’s annual presence at major trade events such as the Consumer Electronics Show (CES) and CeBIT, including facilitating C-level briefings with journalists from international publications like Forbes, USA Today, NY Times, Financial Times and PC Magazine, as well as online media such as Techcrunch and Lockergnome.com.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
2000 — 2002 (2 years)
Developed strategic communications campaigns and managed investor relations for clients such as Bombardier Aerospace, Royal Sporting House and United Food Holdings.
BSc , Economics (Hons) & International Business , 1995 — 1999
Honors Thesis: Unraveling the Asian Financial Crisis
• All things tech • Fan of Google, Mozilla, Jeremiah Owyang, Guy Kawasaki and Seth Godin • Loves beer, cats, traveling, rock music, offroading, forensics/true crime, Shakespeare, outdoor sports and people who recycle