LinkedInTammy McDaniel

Tammy McDaniel

Director of Agile Leadership

Tampa/St. Petersburg, Florida Area
Information Technology and Services
  1. Mad Mobile
  1. Tampa Bay Times - Times Publishing Co,
  2. Catalina Marketing,
  3. Valpak
  1. Trinity College of Florida
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Mad Mobile

Mad Mobile

Director of Portfolio Management

– Present

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A forward-looking and intellectual leader with an Agile Product and Project Management blend, reinforced by a reputation for transforming and dismantling silos – realizing seamless people, process, and operations integration.

Core Values: Delighting stakeholders and customers with my direct and honest leadership approach while encouraging individual contributors to develop and accomplish personal and team goals in alignment with organizational mission, vision, and values.


Director of Portfolio Management

Mad Mobile
– Present (8 months)Tampa/St. Petersburg, Florida Area

Leading cutting-edge, Agile project management operations at Mad Mobile with a focus on FLOW.

Business Portfolio Manager

Tampa Bay Times - Times Publishing Co
(5 months)

Tried to replace an old-school, order-taking IT environment with a Scrum Framework creating project transparency that ensured the “right” things were being developed and implemented based on business value alignment.

Digital Solutions Manager

Catalina Marketing
(1 year 4 months)Tampa/St. Petersburg, Florida Area

Spearheaded the successful integration of new digital product systems with legacy technology and processes such as invoicing, consumer-targeting systems, data entry, data warehouse, and digital asset management.

Director Digital Products

(2 years 1 month)

Introduced and implemented new business pipelines for Valpak through mobile, social email, and B2B e-commerce portal. Partnered with Sales, Marketing, Communications, IT, and Training departments to develop and promote a unified digital strategy for Valpak network. Provided leadership and expertise in the development of profitable, market-leading digital products by integrating strategic B2C & B2B solutions.

Director, Internet Development

(7 years 2 months)

Produced consistent achievements in cutting-edge information systems management, team management, contract negations, purchasing logistics, and expense reduction. Manage internet technology groups supporting production and business operations. Responsible and accountable for managing over $1.5 million operating budget annually. Research, assess and approve technology purchases. Implement system improvements to maintain profitable, competitive, and quality-driven production processes.

Internet Operations Manager

Cox Target Media/Valpak
(10 years 11 months)

Defined project mission statements, goals, critical success factors, scope and benefits. Identified and resolved change management issues. Directed the efforts of lead customers and process owners to facilitate the collection and documentation of user, system and business requirements. Specified screen, report and interface designs that produced a high-level of consumer usability. Facilitated the creation and implementation of a Valpak franchise intranet – saving the company thousands of dollars annually through reduced paper, e-commerce, and timeliness.


  • Leadership
  • Change Management
  • Project Management
  • Contract Negotiation
  • Program Management
  • Strategic Planning
  • Risk Management
  • Stakeholder Management
  • Agile Methodologies
  • Certified Scrum Master...
  • Recruiting
  • Competitive Analysis
  • E-commerce
  • Team Management
  • Strategic Partnerships
  • Market Research
  • Web Analytics
  • Analytics
  • Professional,...
  • Business and Technology...
  • Strong, Motivating...
  • Strong Recruiting Skills
  • Project Manager
  • Digital Integration
  • Mobile Technology
  • Mobile Devices
  • Mobile Applications
  • Mobile Internet
  • See 13+  See less


Georgia Institute of Technology

Certifications: Technology Project Management

Executive Leadership
Advanced Financial Analysis
Project Management Leadership
Applied Change Management
Leading Technical Professionals

Volunteer Experience & Causes

Digital Communications Director

Aldersgate UMC - Seminole, FL
– Present (10 years 10 months)

Helping Aldersgate with their online and social strategy through direct involvement, education, and training.

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