Tam Le

Tam Le

Brand Strategist

Location
New York, New York (Greater New York City Area)
Industry
Marketing and Advertising

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Tam Le's Overview

Current
  • Strategist at Pearlfisher
  • Contributing Writer at Texas Enterprise
Past
Education
Connections

500+ connections

Websites

Tam Le's Summary

I am a creative strategist who uses both my left and right brain when solving business challenges. I am passionate about building brands and telling their stories to the world.

I am often asked whether I've "always been a go-getter". The answer is yes. Although I have only worked a short amount in my lifetime, I bring a wealth of unique experiences that can only come from working 17 jobs in 7 different cities in 3 different countries.

Vietnamese by heritage. Texan by birth. Londoner at heart.

Tam Le's Experience

Strategist

Pearlfisher

Privately Held; 51-200 employees; Design industry

July 2014Present (3 months) new york, ny

• Develop brand strategy for a range of international, consumer-facing clients

Contributing Writer

Texas Enterprise

April 2013Present (1 year 6 months)

• Regarded as an alum with branding expertise with thought pieces on branding written for Landor.com selected for republishing on texasenterprise.utexas.edu, a website that shares the business and public policy knowledge created at The University of Texas at Austin with the world

Client Associate

Landor Associates

Public Company; 501-1000 employees; Marketing and Advertising industry

March 2012July 2014 (2 years 5 months) greater new york city area

• Coordinate across multiple disciplines to take the client’s brief from ideation to a successful reality; brands include Smirnoff, Captain Morgan, Godiva Liqueur, Crown Royal, Parrot Bay, Beaulieu Vineyard, Ypioca, and Champion C9
• Dig up insights and discover the themes in order to enter the consumer mindset and create a powerful brand strategy that will lead to practical design executions and commercial success
• Present strategies and concepts to international clients in a clear and engaging manner for over 35 projects
• Developed the Summer 2013 and 2014 Client Services internship program; mentored and managed the three Summer 2013 and 2014 Client Services interns
• Presented on the topic of Personal Branding on own initiative to the Hanoi office and HATCH!, a Vietnamese group of entrepreneurs
• Co-founded and co-captained the Summer 2013 Landor corporate dodgeball team

Survey Researcher- Zagat

Google

Public Company; 10,001+ employees; GOOG; Internet industry

February 2012March 2012 (2 months) Greater New York City Area

• Communicated with representatives of 364 surveyed properties to verify Zagat’s content
• Reviewed and proofed peers' work

Au Pair

Cultural Embrace

September 2011December 2011 (4 months) Istanbul, Turkey

• Educated, engaged, entertained and led story-telling to teach a Turkish four-year-old English as a second language

Brand Strategy Intern

Landor Associates

Public Company; 501-1000 employees; Marketing and Advertising industry

May 2011August 2011 (4 months) London, United Kingdom

• Supported the Strategy team in the London office
• Conceptualized and initiated an intern project to improve all interns’ understanding of the roles of strategy, client services and design and how they interact with another while creating value for Landor
• Involved in the thinking behind the UK 2011 ImagePower® Green Brands Survey Results and the introduction of customer experience to the London office
• Responsible for collecting employees’ suggestions on how to reduce the office’s carbon footprint, organizing by feasibility and presenting those to the Marketing Director
• Created 4 competitive visual audits and researched a variety of topics to support the strategic thinking of the team

Marketing Intern

Cultural Embrace

August 2010December 2010 (5 months) Austin, Texas Area

• Promoted and publicized the start-up company and their events through social media tools such as Facebook, Twitter, Blogger, and YouTube
• Increased amount of Twitter followers by 4% within a day of revamping the account, the biggest spike in followers within the past quarter
• Created 3 reports from the existing database using Microsoft Excel and Access in order to analyze the best usage of the company’s advertising dollars
• Updated and maintained Cultural Embrace’s database through an online web application, which included clearing the database of over 500 non-responsive lead entries and entering over 550 new leads

Promotions Intern

Clear Channel Communications

Public Company; 5001-10,000 employees; CCO; Marketing and Advertising industry

August 2009December 2009 (5 months) Austin, Texas Area

• Updated and maintained the Events pages for the KPEZ-FM and KHFI-FM website, which together received over 38,000 weekly unique hits
• Worked on a total of nine promotional proposals and partnerships worth over $134,000
• Created nine designs to be used for PowerPoint presentations, visual summaries, invitations, and informational handouts
• Represented the stations at seven various events

Peer Career Mentor

McCombs School of Business

Educational Institution; 201-500 employees; Higher Education industry

September 2008December 2009 (1 year 4 months) Austin, Texas Area

• Counseled a total of 29 students in a Career Planning Strategies course
• Facilitated group discussions and offered advice on the recruiting process
• Conducted a total of 28 mock interviews and provided feedback to students

Marketing Information Technology Shared Services Intern

ConocoPhillips

Public Company; 10,001+ employees; COP; Oil & Energy industry

May 2009August 2009 (4 months) Tulsa, Oklahoma Area

• Developed an application using Force.com cloud computing technology in an estimated 215 hours
• Evaluated the strategic benefits of this new platform for ConocoPhillips Company
• Advised the Marketing Information Shared Services team and General Aviation team about future uses and implementation of Force.com
• Saved company a potential of $200,000- $500,000 a year with application

Tam Le's Education

The University of Texas at Austin - The Red McCombs School of Business

BBA, Marketing

20072011

Graduated with High Honors- Top 6%

Activities and Societies: Leadership Program (Champion for the Professional Skills Track, Mentor, and Panel Facilitator), BBA International Program (Global Ambassador, International Buddy, and BBA Abroad Blogger), Management Information Systems Association (Vice President of Marketing), Freshman Business Association (Fundraising Committee Member), LeaderShape Institution

The University of Texas at Austin

BBA, Marketing, Psychology

20072011

Graduated with High Honors- Top 6%

Activities and Societies: University Residence Halls Association (Vice President of Finance and Administration), Residence Halls Council (Treasurer), The University of Texas Rifle and Pistol Club

University of Bath

BBA, Marketing

20102010

Exchange Student

Activities and Societies: The University of Bath Visual Arts Society

Tam Le's Organizations

  • Leadership Program- McCombs School of Business

    Champion for the Professional Skills Track
    • August 2007 to May 2012

    − Developed an agenda for and led the professional skills track before and during an alternative spring break trip to Belize where the group taught Belizean college students about necessary career skills such as resume writing and interviewing
    − Mentored Belizean college students one-on-one about career strategies
    − Gave an interview on the Belizean national news station, LOVE TV
    − Awarded Leader of the Month for the month of March 2011

  • BBA International Program

    Global Ambassador, International Buddy, BBA Abroad Blogger
    • January 2010 to May 2011

    − Spoke on Study Abroad Information Sessions panels about my experiences abroad
    − Volunteered at Matthews Elementary School to educate children aged 5-7 about international travel and various countries including, Egypt, China, and Spain
    − Welcomed students from the University of Bath and introduced them to American culture through a series of bi-weekly meetings
    − Chronicled the details of my international experiences at least bi-monthly

  • Management Information Systems Association

    Marketing Officer
    • January 2009 to December 2009

    − Designed ten promotional flyers for the organization’s events
    − Advertised the organization through various media sources throughout McCombs
    − Helped revive the organization and grew its membership by over 150% (from 19 paid members to 48 paid members in one semester)

  • University Residence Hall Association

    Vice President of Finance and Administration
    • September 2008 to May 2009

    − Budgeted over $35,000 for the organization’s programs and expenses
    − Oversaw the Fundraising/Philanthropy Committee and raised $200 for the Austin
    Resource Center for the Homeless
    − Oversaw the Area Initiative Committee and plan Battle of 21st Street, a social event with over 40 participants from eight residence halls: Jester West, Jester East, Brackenridge, Roberts, Prather, San Jacinto, Moore-Hill, and Simkins residence halls

Tam Le's Honors and Awards

  • Leader of the Month

    McCombs Leadership Program
    • March 2011

    One outstanding student leader in the McCombs Leadership Program is chosen and highlighted each month of the school year. I was chosen for the leadership abilities I demonstrated as a Champion for the Professional Skills Track during our alternative spring break trip to volunteer in Belize.

  • Graduated with High Honors- Top 6%

    The University of Texas- McCombs School of Business
    • May 2011

    Graduated in the top 6% of the McCombs School of Business from one of the top 3 undergraduate marketing programs in the nation. Graduating "With Honors" is a designation given to undergraduates at the culmination of their academic studies at the university, and it recognizes the students whose cumulative Grade Point Average (GPA) is the highest among the graduating class.

  • John Russell Raines Memorial Scholarship

    Texas Exes
    • August 2010

    Only one exceptional undergraduate marketing student chosen to receive this scholarship a year

  • Benjamin A. Gilman International Scholarship

    United States Department of State
    • January 2010

    The Benjamin A. Gilman International Scholarship Program offers grants for U.S. citizen undergraduate students to pursue academic studies abroad. Such international study is intended to better prepare U.S. students to assume significant roles in an increasingly global economy and interdependent world.

Tam Le's Publications

  • Talkin' Bout My Generation

    • Perspectives
    • 2014
    Authors: Tam Le

    An insider's perspective on marketing to the millennial generation

Tam Le's Skills & Expertise

  1. Microsoft Office
  2. Public Speaking
  3. Blogging
  4. SPSS
  5. Social Media
  6. PowerPoint
  7. Market Research
  8. Marketing Strategy
  9. Event Planning
  10. Microsoft Excel
  11. Photoshop
  12. Project Management
  13. Recruiting
  14. Career Development Coaching
  15. Mentoring
  16. Peer Mentoring
  17. Adobe Photoshop
  18. WEKA
  19. Research
  20. Excel
  21. Word
  22. Competitive Analysis
  23. Data Analysis
  24. Strategy
  25. Copywriting
  26. Fundraising
  27. Microsoft Word
  28. Management
  29. Customer Insight

View All (29) Skills View Fewer Skills

Tam Le's Languages

  • English

    (Native or bilingual proficiency)
  • Vietnamese

    (Limited working proficiency)
  • Spanish

    (Elementary proficiency)
  • French

    (Elementary proficiency)
  • Turkish

    (Elementary proficiency)

Tam Le's Volunteer Experience & Causes

  • Volunteer Experience

    • Career Mentor

      StreetWise Partners
      • Economic Empowerment
      March 2013 June 2013 (4 months)

      - Assisted a low-income young adult in developing hard and soft job skills; assessed career goals and mapped a career plan; and supported them in expanding their professional network and implementing their career plan twice a week through a 3 month program

  • Volunteer Interests

    • Causes I care about:

      • Economic Empowerment
      • Education
      • Environment
      • Health
      • Poverty Alleviation
    • Organizations I support:

      • Kiva.org
      • Sustainable Harvest International
      • Alzheimer's Association

Tam Le's Courses

  • BBA, Marketing

    The University of Texas at Austin - The Red McCombs School of Business

    • Brand Management (MKT 372)
    • Customer Insights/Experiences (MKT 372)
    • Marketing Policies (MKT 370)
    • Consumer Behavior (MKT 372)
    • Marketing Information and Analysis (MKT 460)
    • Principles of Marketing (MKT 337)
    • Contemporary Leadership Issues (B A 321L)
    • Organizational Behavior (MAN 336)
    • Datamining for Business Intelligence (MIS 373)
    • Introduction to Data Management (MIS 325)
    • Introduction to Problem Solving and Programming (MIS 304)
    • International Trade (IB 350)
    • Business Finance (FIN 357)
    • Business Law (LEB 323)
    • Business Communication: Oral and Written (B A 324)
    • Information Technology in Business (MIS 301)
    • Fundamentals of Financial Accounting (ACC 311)
    • Fundamentals of Managerial Accounting (ACC 312)
  • BBA, Marketing, Psychology

    The University of Texas at Austin

    • Interpersonal Communication Theory (CMS 315M)
    • First Year French (FR 506)
    • Professional Communication Skills (CMS 306M)
    • Introduction to Psychology (PSY 301)
    • Issues and Policies in American Government (GOV 312L)
    • Greece/Rome: Film and Reality (C C 304C)
    • Child Development (HDF 313 & HDF 113L)
    • Human Sexuality (PSY 341K)
    • Introduction to Microeconomics (ECO 304K)
    • Differential Calculus (M 408K)
    • Integral Calculus (M 408L)
    • Beginning Golf (PED 107D)
    • Beginning Racquetball (PED 104R)
    • Beginning Tae Kwon Do (PED 105R)
    • Circuit Aerobics (PED 106C)
  • BBA, Marketing

    University of Bath

    • Market Analysis
    • Comparative Business/Strategy
    • Personality Psychology
    • Interacting with Technology (Psychology)

Contact Tam for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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