
Social Media Marketing Consultant, Community Director, Author
Greater New York City Area

Social Media Marketing Consultant, Community Director, Author
Greater New York City Area
In July 2009, I released a book entitled The New Community Rules: Marketing on the Social Web (O'Reilly), which covers social media technologies and explains exactly why you want to become immersed in this emerging but rapidly evolving phenomenon. The first half of the book explains exactly what is required of someone diving into the social media "marketplace," whereas the second half highlights the specific online properties where you can make a measurable impact; this section provides guidelines on what is acceptable and what isn't and where you can successfully promote your business.
I am an Internet Marketing strategist with expertise in Social Media Marketing as it relates to content creation, promotional methods, and outreach. I also emphasize Search Engine Optimization and Pay Per Click strategy. In the past, I have worked in many technology related fields, from computer programming to system administration in both Linux and Microsoft environments.
I am available to help you kick start your social media marketing or search marketing campaigns with regard to offering strategy and creative tips, community management, researching online communities and markets, content management, and more.
Blogging, SEO, social media marketing, Linux system administration, Windows system administration, Wordpress CMS, Movabletype CMS, Plesk and cPanel hosting control panels, search engine marketing
(Privately Held; Marketing and Advertising industry)
September 2009 — Present (3 months)
Working on some incredible social media marketing initiatives for an awesome Fortune 100 client.
(Privately Held; Internet industry)
April 2009 — Present (8 months)
I advise companies on how to implement successful and far-reaching social media strategy.
(Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
I manage a great team of writers who write about how businesses can successfully leverage microblogging. You can see more at http://pistachioconsulting.com/touchbase-blog/
(Privately Held; Online Media industry)
November 2007 — Present (2 years 1 month)
At Mashable, my job is to make our valued members happy. I also can be reached for advertising opportunities and ways to promote your business on the marketing side.
(Internet industry)
October 2007 — Present (2 years 2 months)
I provide social media strategies and advice for viral content creation for clients on a variety of web sites. Clients range from small businesses to large corporations.
(Partnership; 11-50 employees; Computer Software industry)
March 2007 — January 2009 (1 year 11 months)
I blogged for a search engine industry blog called Search Engine Roundtable (SERoundtable.com) and I also provided search engine marketing and social media strategy to clients.
(Privately Held; 11-50 employees; Online Media industry)
August 2007 — October 2008 (1 year 3 months)
I blog and work behind the scenes for one of the coolest blogs in the technology industry.
(Internet industry)
April 2006 — March 2007 (1 year )
Provided web hosting and technical support as well as SEO and social media consultations. Technical: maintained two RedHat servers hosting over 400 domains and managed domains via the Plesk control panel. Configured and installed Linux software, Apache and server-specific security rules, and managed qmail, among other server-specific Linux application management. Worked closely with developers to configure hosting scenarios for their needs and documented server configuration updates and changes.
(Privately Held; Information Technology and Services industry)
June 2005 — April 2006 (11 months)
Configured and maintained desktops and servers with the Windows Server infrastructure. Worked with NovaNET tape backup software. Performed monthly maintenance at an Equinix colocation server. Familiar with Shavlik and Active Directory, Exchange Server, DHCP, IIS, and CRM Windows technologies.
(Legal Services industry)
2004 — 2005 (1 year )
Investigated trademark concerns for Fortune 500 companies and law firms representing major corporations. Researched brands and trademarks using a variety of government and private databases. Produced investigative legal reports based on findings
(Privately Held; 51-200 employees; Information Technology and Services industry)
2003 — 2004 (1 year )
Responsible for asset management, inventory, and purchasing of workstations, servers, and IT supplies; Provided desktop, network, printer, and PBX telephony support to a staff of 50+; Created and maintained user accounts on Unix and Windows operating systems
BA , Computer Science / Psychology , 1999 — 2003
BA , 1999 — 2003
Photography, Writing, Internet Marketing, Search Engine Marketing, Social Media Optimization, Blogging
Search Engine Strategies New York (SES NY) 2007
Search Engine Strategies San Jose (SES SJ) 2007
Search Engine Strategies New York (SES NY) 2008
Search Marketing Expo (SMX) Advanced/Seattle 2007
Search Marketing Expo (SMX) East/New York 2007
Search Marketing Expo (SMX) West/Santa Clara 2008
Search Marketing Expo (SMX) Advanced/Seattle 2008
Search Marketing Expo (SMX) East/New York 2008
South by Southwest Interactive (SXSW) 2008
South by Southwest Interactive (SXSW) 2009
IZEAFest 2008
Digg
Internet Marketers of New York
Cre8asite Forums
Sphinn
Mashable
Pubcon Las Vegas 2007
Pubcon Las Vegas 2008
Web 2.0 Expo NY 2008