Tamar Weinberg

Tamar Weinberg

Professional Hustler

Location
Greater New York City Area
Industry
Marketing and Advertising

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Tamar Weinberg's Overview

Current
Past
Education
Connections

500+ connections

Websites

Tamar Weinberg's Summary

*** I'm actively looking for my next role. Recruiters? Startups and companies with vacancies? Hit me up :)

I'm a hustler.

I was Mashable employee #6.
I wrote for Lifehacker back when it was a top 10 tech blog.
I was a significant force in making Namecheap become one of the topmost domain name registrars in the world.
I've been using social media since 1993--before it was a thing.

That's what I do. I start early & I grow companies.

In 2009, I published a bestselling book that was translated in five languages called The New Community Rules: Marketing on the Social Web (O'Reilly), which covers social media technologies & explains exactly why you want to become immersed in the space.

My background for that was in Internet Marketing with expertise in Social Media Marketing as it relates to content creation, promotional methods, & outreach. I also emphasize Search Engine Optimization and Pay Per Click strategy. In the past, I've worked in many technology related fields, from computer programming to technical support to system administration in both Linux & Microsoft environments.

My recent focus has been on operational and client-facing roles, most particularly in digital media sales, where I've worked with clients small and large on amazing advertising campaigns, both brand awareness and lead-generation focused. I have managed advertising on a global scale through both inbound and outbound channels. I'm a killer closer!

Customer happiness, business development, account management, revenue generation, and marketing are what I'm about these days and what I'm seeking in a new position.

My final note speaks for my work ethic. As some friends and colleagues have said about me, no one has seen a level of dedication to their career quite like mine. There's a real firm level of commitment and passion that I devote to my roles. My dedication to growing the companies I represent is something I am very proud of, and I can confidently say that I am the best at what I do.

Tamar Weinberg's Experience

Chief Strategy Officer

Small Business Trends

Privately Held; 1-10 employees; Internet industry

February 2008Present (6 years 9 months)

I spearhead ad sales, content strategy, and social media strategy for the Small Business Trends network.

Community Manager / Social Media Manager / Social Media Customer Experience Manager

Namecheap, Inc.

Privately Held; 201-500 employees; Information Technology and Services industry

December 2009Present (4 years 11 months)

I am responsible for all social media initiatives and inbound customer service via social media channels on Namecheap.com, a leading domain name registrar & web host. I've worked on building our community a thousand times over through community updates & customer support. I've been a key player in Namecheap's efforts to build awareness and to secure the "best (and most popular) domain name registrar" title 2 out of 2 times by top tech blog Lifehacker, and I was one of the key players in a huge customer acquisition move in when our company took a public stance against a competitor, an action that generated buzz across all major media outlets, including CNBC & CNN. The subsequent press and all social media follow-through came as a result of my direct outreach and interaction. During that 5 day time frame, the company moved over 20,000 domains from other registrars and saw thousands of new customers.

Later, as a result of competitive monitoring, I spearheaded an initiative where the company took a public stance against the Stop Online Privacy Act. In a series of blog posts and campaigns that went well into a holiday weekend, we helped see the transfer of over 80,000 domains to our service in a 10 day period. We also partnered with the Electronic Frontier Foundation to stop SOPA and PIPA (Protect IP), and through our promotional efforts, donated over $64,000 to EFF (to date, that number is in the middle six figures). This move brought a tremendous amount of publicity, and after our announcements hit the airwaves, many of our lesser known competitors followed suit. I also helped build Namecheap's visibility again with CISPA, creating awareness through publicity and social interaction.

My role is multi-faceted in that I have also undertaken a role of customer experience manager. I love solving problems and helping customers one on one. Being proactive to grow client happiness has also grown our clientele tremendously.

Director of Advertising

Wall St. Cheat Sheet

Privately Held; 51-200 employees; Online Media industry

February 2014Present (9 months)

WSCS is a rapidly growing general interest site initially established in finance now reaching 17 million monthly unique visitors (12 million US monthly) with an affluent audience.

I am responsible for sales strategy, relationship building, RFPs, prospecting, and new ad products.

VP of Marketing

Ruxly Creative

Privately Held; 11-50 employees; Media Production industry

January 2014Present (10 months)

Defining marketing strategy for clients both small and large in SEO, PPC, social media, display media, and more.

Senior Advisor

Borrowed by Design

Privately Held; 1-10 employees; Apparel & Fashion industry

September 2014Present (2 months)

Advisor

Mixely

Public Company; 1-10 employees; Internet industry

August 2014Present (3 months)

Advisor

Whampa, LLC

November 2013Present (1 year)

I advise.

Founder

Techipedia

October 2007Present (7 years 1 month)

As I've been involved in the social media space since the early 90s, it was a natural progression for me to take that expertise and passion to provide social media and digital marketing strategies for clients representing all types of industries. I was one of the first people to offer social media marketing consultancy services, well before anyone thought social media marketing was even a thing, and well before most other "social media experts" were even aware of the Internet.

Through my role as one of the first digital strategists in the social media space, I've contributed to campaigns for businesses of all sizes, from small businesses to large corporations, such as Coca-Cola, NFL, Air New Zealand, Hilton, Kroll Bond Ratings, and others.

At Techipedia, the focus is on strategy for social media, search engine optimization, pay per click marketing, video marketing, competitive research, community management, content creation, and much more. In 2014, I've folded much of my expertise into Ruxly, a full service design and marketing shop. With this, I bring more than my strategic skillset to the marketplace with a team of partners available throughout the United States (not overseas!) to help businesses succeed through everything I previously offered, as well as web design, video creation, illustrations, and much more.

Global Advertising Director

Mashable

Privately Held; 51-200 employees; Online Media industry

November 2007October 2013 (6 years)

As one of Mashable's first employees (#6!) who began working at the company when it was just a small start-up, I've worked on all behind-the-scenes elements, from communications requests to legal issues to customer support to sales/ad operations to business development to marketing initiatives, plus training. I wore every hat--including editorial. On the sales front, I did it all: ad operations, sales development, proposals, client services, trafficking, invoicing, and even invoicing follow-ups.

My job was to make our valued users happy, manage internal projects and advertising initiatives, build an initial foundation for bizdev partnerships, and sell effective solutions to promote any type of business.

I've worked with all types of clients globally: nonprofits, charities, governmental agencies, startups, universities, insurance services, marketing software, B2B, B2C, media agencies, and Fortune 500 clients, among others. My expertise was in selling creative solutions, but also in client relations: I managed inbound and outbound sales, and had elected to be "on call" to screen through sales requests from morning until night, which gives clients the confidence that I am available to help at any time, and also keeps Mashable top of mind. As an amazing multitasker who is always able to put the client forward first, I take pride in how effective this real time communication has translated into customer loyalty and repeat business.

Past Titles: Community & Marketing Manager (2007-2011), Global Advertising Manager (2011-2012), Global Advertising Director (2012-2013)

Guest Lecturer

New York University

Educational Institution; 10,001+ employees; Higher Education industry

20102011 (1 year)

Guest lecturer at the NYU Social Media Marketing course for the School of Continuing and Professional Studies.

Guest Lecturer

University of Denver

Educational Institution; 1001-5000 employees; Higher Education industry

20102011 (1 year)

Guest lecturer for COMM 4701 Special Topics: Integrating Social Media.

Social Media Lecturer

The Learning Annex

Privately Held; 51-200 employees; Events Services industry

20102011 (1 year)

I gave lectures on social media marketing to those interested in learning how to grow their businesses as well as their personal brands.

Social Media Marketing Manager

M80

Public Company; 51-200 employees; Marketing and Advertising industry

20092011 (2 years)

Through my role as a contractor, I've helped with social media strategy and execution on social media marketing initiatives for some incredible clients, including two tech Fortune 100/500 companies, a major automotive manufacturer, a financial company, two pharmaceutical companies, and a popular retail outlet, among other clients.

Blogger / Marketing Manager

RustyBrick Inc.

Privately Held; 11-50 employees; Computer Software industry

March 2007January 2009 (1 year 11 months)

I blogged for one of the topmost search engine industry blogs, Search Engine Roundtable (SERoundtable.com), and I also provided search engine marketing, PPC, and social media strategy to clients.

Guest Lecturer

Baruch College

Educational Institution; 1001-5000 employees; Higher Education industry

20092009 (less than a year)

Offered social media strategy to MBA students at the Baruch College Zicklin School of Business, course CIS 9444: e-Business Principles and Technologies

Editor, Touchbase Blog

Pistachio Consulting

Privately Held; 1-10 employees; Information Technology and Services industry

20082009 (1 year)

I managed a great team of writers who write about how businesses can successfully leverage microblogging. The site is defunct now as its parent was acquired by a big inbound marketing services company based in Boston. :)

Lifehacker Contributor

Gawker Media

Privately Held; 201-500 employees; Online Media industry

August 2007October 2008 (1 year 3 months)

I blogged and worked behind the scenes for hands down one of the coolest blogs in the technology industry.

Web Hosting / Tech Support Administrator / Social Media Director

10e20, LLC

Privately Held; 11-50 employees; Internet industry

April 2006March 2007 (1 year)

I provided web hosting and technical support as well as SEO and social media consultations. We were one of the first (if not the first) search engine marketing agency to offer social media services, with me and the boss man leading the pack as we understood the psychology behind successful content before anyone even realized there was benefit to doing something about the increasing growth of online communities.

On the technical side, I maintained two RedHat servers hosting over 400 domains and managed domains via the Plesk control panel. I also configured and installed Linux software, Apache and server-specific security rules, and managed qmail, among other server-specific Linux application management. In the same role, I worked closely with developers to configure hosting scenarios for their needs and documented server configuration updates and changes.

Network Engineer

Pragmatix Inc.

Privately Held; 1-10 employees; Information Technology and Services industry

June 2005April 2006 (11 months)

I configured and maintained desktops and servers with the Windows Server infrastructure. I also worked with NovaNET tape backup software. I performed monthly maintenance at an Equinix colocation server in Newark, NJ. Through this position, I became familiar with Shavlik and Active Directory, Exchange Server, DHCP, IIS, and CRM Windows technologies.

Today, I do not remember much of anything.

Private Investigator

Robert Jackson and Associates

20042005 (1 year)

Before you ask, no, I did not spy on cheating husbands.

In this role, I investigated trademark concerns for Fortune 500 companies and law firms representing major corporations. I researched brands and trademarks using a variety of government and private databases and through direct contact under a slew of fun aliases. I then produced investigative legal reports based on findings.

System Administrator

Visual Trading Systems

Privately Held; 51-200 employees; Information Technology and Services industry

20032004 (1 year)

I was responsible for asset management, inventory, and purchasing of workstations, servers, and IT supplies. I also provided desktop, network, printer, and PBX telephony support to a staff of 50+, and created and maintained user accounts on Unix and Windows operating systems.

Tamar Weinberg's Publications

Tamar Weinberg's Projects

  • Rooting Wealth That Sticks Forum

    • October 2013 to Present
    Team Members: Tamar Weinberg, David B. Wheeler, Lise Puckorius, Natasha Smith-Walker, Benjamin Rudnick

    We created this event with the Aspen Institute and Delta Regional Authority to focus attention on rural economic development. Our role was to manage the event planning, raise sponsorship, create and manage the website and event registration and provide an on-site team to produce the event. Our speakers included Arkansas Governor Mike Bebee, Delta Regional Authority Co-Chairman Chris Masingill and United States Department of Agriculture Secretary Tom Vilsack.

Tamar Weinberg's Skills & Expertise

  1. Social Media
  2. Social Media Marketing
  3. Blogging
  4. Project Management
  5. Corporate Blogging
  6. System Administration
  7. Marketing Strategy
  8. Digital Marketing
  9. Search Engine Optimization
  10. PPC
  11. SEO
  12. Customer Service
  13. Video Marketing
  14. Published Author
  15. Competitive Analysis
  16. Editing
  17. Webmaster Services
  18. Wordpress
  19. Email
  20. Community Management
  21. SEM
  22. Content Strategy
  23. Social Media Measurement
  24. YouTube
  25. Content Management
  26. Customer Satisfaction
  27. Digital Strategy
  28. Web Analytics
  29. CMS
  30. Social Networking
  31. SMO
  32. Email Marketing
  33. Online Marketing
  34. Advertising
  35. Marketing
  36. Facebook
  37. Start-ups
  38. Web Marketing
  39. Google Analytics
  40. Digital Media
  41. Organic Search
  42. Mobile Marketing
  43. Google Adwords
  44. Online Advertising
  45. Affiliate Marketing
  46. Sales
  47. Strategy
  48. Landing Page Optimization
  49. Conversion Optimization
  50. Advertising Sales

View All (50) Skills View Fewer Skills

Tamar Weinberg's Education

Barnard College

BA, Computer Science / Psychology

19992003

While at Barnard, I was a Junior UNIX Administrator, working with full time staff to maintain the infrastructure at the school. We would help build out wiring in new offices (CAT5), support infrastructure, and provide technical assistance to upper administration.

Activities and Societies: Hillel @ Columbia University, Bat Kol a cappella, McAC Activities Council Board Member

Columbia University in the City of New York

BA, Computer Science

19992003

During my tenure at Columbia University, I was a Residential Computing Consultant (RCC) through AcIS (now known as CUIT), providing support for *all* Columbia undergraduate and graduate on-campus Ethernet connectivity. I was later promoted to Senior Residential Computing Consultant.

Tamar Weinberg's Additional Information

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