Tamara Gruber

Tamara Gruber

Marketing consultant and advisor for tech and mobile start ups | Family Travel Blogger at We3Travel.com

Providence, Rhode Island Area
Marketing and Advertising

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Tamara Gruber's Overview

  • Principal at Red Giant Consulting

500+ connections


Tamara Gruber's Summary

Over 20 years experience in B2B and B2C marketing of high tech products and services. Experience in mobile advertising, mobile web, mobile Internet, mobile commerce, mobile enterprise, mobile application development, location-based applications, web apps, and enterprise software.

Strategic thinker with hands on experience building the marketing function from the ground up. Marketing consultant providing strategic marketing and marketing communications services to startups and early stage companies.

Specialties: Strategic planning, messaging, positioning, interim/outsourced marketing management, social media strategy, content marketing, website relaunch, collateral, lead development programs, event management, and freelance writing.

Tamara Gruber's Experience


Red Giant Consulting

January 2003Present (11 years 10 months) Providence, Rhode Island Area

Services offered include interim VP/CMO, strategic planning, positioning and messaging, content development, social media strategy, event management, and overall marketing communications. Sample client list:
- Madison Alley Global Ventures -- strategic M&A and capital advisory firm
- Tizra -- digital publishing platform provider
- Empow Studios -- technology education provider
- Crisp Media -- mobile rich media advertising vendor
- MoFuse -- mobile web content management platform provider
- Tungle.me -- web-based scheduling application
- Apacheta Corporation -- mobile enterprise software company
- Sense Networks -- location-based mobile advertising company
- ModoLabs -- mobile development platform
- YapTime -- private social networking service
- Exclaim Mobility -- photo sharing & mobile app provider
- Kayak Interactive -- mobile game developer & publisher
- Portable Internet -- GPS-based mobile workforce management software provider
- InScope Corporation -- human resources software provider

Interim VP of Marketing

Crisp Media

Privately Held; 11-50 employees; Marketing and Advertising industry

January 2008December 2011 (4 years) New York, NY

Outsourced VP of Marketing responsible for positioning, messaging, marketing strategy & communications.
- Repositioned company and established as leader in mobile rich media advertising
- Managed marketing communications including public relations, social media, video production and e-newsletters
- Wrote company and product collateral, case studies, byline articles, and blog posts to support sales to premium publishers and brand advertisers
- Managed event strategy and participation, focusing on securing speaking opportunities for key spokespeople

VP of Marketing

Scan Mobile Ltd.

November 2001January 2003 (1 year 3 months)

A privately-held company providing a mobile platform and shopping, ticketing and entertainment applications to mobile network operators and consumer-facing companies in entertainment, finance, and retail.
Responsible for the marketing function worldwide, including developing and executing the strategic marketing plan. Managed day-to-day operations of New York satellite office, liaising with headquarters in London.
• Developed the company positioning and marketing strategy
• Coordinated launch of Scan Mobile applications with mobile network operators, including Orange and Sprint PCS
• Forged channel partnerships to penetrate new markets
• Led consumer launch of games over Yahoo! Messenger including product definition, development, usability testing, and marketing introduction
• Developed guerilla marketing campaign to soft-launch services over SMS at CTIA Wireless conference

Director of Marketing

Broadbeam Corporation

Privately Held; 51-200 employees; Computer Software industry

June 1997October 2001 (4 years 5 months)

Developed and administered the marketing strategy and company positioning, created and implemented annual marketing plan with $2.95M budget. Included management of four direct reports and a PR agency, telemarketing firm, advertising agency, and web design firm.
* Managed the process of writing a book to establish the company as a thought leader, and spearheaded creation from inception through publication and launch. “Wireless Data for the Enterprise: Making Sense of Wireless Business” was published in October 2001 by McGraw Hill.
• Raised lead generation efforts from zero in 1997 to an average of 120 per month in 2001 through direct marketing (generating up to 16% response rates), advertising, public relations, web marketing, and event marketing, with sales revenues on track to triple in the same time frame.

Marketing Manager

Kyocera Electronics

Public Company; 10,001+ employees; KYO; Telecommunications industry

September 1995June 1997 (1 year 10 months)

A $50M subsidiary of the $5.7B Kyocera Corporation focusing on the sales and marketing of Kyocera laser printers in North America.
Developed and administered the strategic marketing plan and supervised all marketing activities. Defined, created, implemented, and managed the S.T.A.R. (Solution Targeted Application Reseller) Program, resulting in increased printer sales revenues. Collaborated with the business development department on the design and implementation of lead generation campaigns, increasing the level of quality leads by 25% year-over-year for FY1997.

Product Marketing Manager

Micro Central, Inc.

July 1993August 1995 (2 years 2 months)

Provided overall leadership, direction, and focus to a four-member team with full responsibility for the profitability and strategic growth of more than 20 product lines in multiple categories. Managed product vendor relationships to develop product launch, pricing, and training programs. Worked closely with purchasing managers to manage inventory. Achieved a 60% increase in product line sales within six months.

Tamara Gruber's Organizations

  • BetaSpring

    • January 2012 to Present

Tamara Gruber's Skills & Expertise

  1. Mobile Advertising
  2. Social Media Marketing
  3. Positioning
  4. Messaging
  5. Mobile Content
  6. Mobile Commerce
  7. Strategic Planning
  8. Inbound Marketing
  9. Collateral
  10. Event Management
  11. Freelance Writing
  12. Mobile Marketing
  13. Mobile Devices
  14. Social Media
  15. Strategy
  16. Advertising
  17. Marketing Communications
  18. SEO
  19. Marketing Strategy
  20. Mobile Internet
  21. Public Relations
  22. Start-ups
  23. Product Development
  24. Lead Generation
  25. Direct Marketing
  26. Marketing Management
  27. Product Marketing
  28. Interactive Marketing
  29. Multi-channel Marketing
  30. Creative Direction
  31. Mobile Applications
  32. Marketing
  33. Business Development
  34. B2B
  35. Marketing Research
  36. Social Networking

View All (36) Skills View Fewer Skills

Tamara Gruber's Education

LaSalle University

MBA, Marketing

January 1992May 1993

Rowan University

BS, Business Administration/Marketing

September 1988January 1992

Activities and Societies: Sigma Delta Upsilon

Tamara Gruber's Additional Information


Mobile marketing, Mobile advertising, Mobile web, Mobile applications, Web apps, Social media, Enterprise software

Groups and Associations:

Mobile Mondays, Providence Geeks

Contact Tamara for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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