Tamara Gruber

Current

• VP of Marketing at Crisp Wireless
• Principal at Red Giant Consulting

Past

• VP of Marketing at Scan Mobile Ltd.
• Director of Marketing at Broadbeam Corporation
• Marketing Manager at Kyocera Electronics

• Product Marketing Manager at Micro Central, Inc.

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Education

• LaSalle University
• Glassboro State College
• Rowan University

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Recommended

12 people have recommended Tamara

Connections

378 connections

Industry

Marketing and Advertising

Tamara Gruber’s Summary

Over 16 years experience marketing high tech products and services.

Strategic thinker with hands on experience building the marketing function from the ground up. Marketing consultant providing strategic marketing and communications to early stage or emerging technology and mobile companies.

Tamara Gruber’s Specialties:

Strategic planning, messaging/positioning, interim/outsourced marketing management, social media consulting/programs, website development, collateral, lead development programs, event management, high technology product and company launches. Experience in mobile advertising, mobile web/mobile applications, wireless/mobile communications, mobile/GPS-based workforce management software, human capital management software, and outsourcing/offshoring service providers.

Tamara Gruber’s Experience

• VP of Marketing

  Crisp Wireless

  (Privately Held; 11-50 employees; Wireless industry)

  2008 — Present (1 year )

• Principal

  Red Giant Consulting

  (Marketing and Advertising industry)

  January 2003 — Present (6 years 11 months)

  Services offered include strategic planning, positioning and messaging, marketing communications, and interim Marketing Management. Sample client list:
  - Apacheta Corporation -- mobile workflow software company
  - Aventeon -- mobile workforce management software company
  - CentraView -- customer and operations management software company
  - Compliance LLC -- IT consultancy which performs compliance assessments for in-house and outsourced operations
  - Crisp Wireless -- mobile advertising and web solutions provider
  - dotPhoto -- photo sharing and developing website
  - ElevenProspect -- system integrator for the insurance industry
  - InScope Corporation -- human capital management software provider
  - Kayak Interactive -- provider of a mobile, multiplayer game platform
  - Outland Technology -- offshore software development company
  - Portable Internet -- GPS-based mobile workforce management software provider

• VP of Marketing

  Scan Mobile Ltd.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  November 2001 — January 2003 (1 year 3 months)

  A privately-held company providing a mobile platform and shopping, ticketing and entertainment applications to mobile network operators and consumer-facing companies in entertainment, finance, and retail.
  Responsible for the marketing function worldwide, including developing and executing the strategic marketing plan. Managed day-to-day operations of New York satellite office, liaising with headquarters in London.
  • Developed the company positioning and marketing strategy
  • Coordinated launch of Scan Mobile applications with mobile network operators, including Orange and Sprint PCS
  • Forged channel partnerships to penetrate new markets
  • Led consumer launch of games over Yahoo! Messenger including product definition, development, usability testing, and marketing introduction
  • Developed guerilla marketing campaign to soft-launch services over SMS at CTIA Wireless conference

• Director of Marketing

  Broadbeam Corporation

  (Privately Held; 51-200 employees; Computer Software industry)

  June 1997 — October 2001 (4 years 5 months)

  Developed and administered the marketing strategy and company positioning, created and implemented annual marketing plan with $2.95M budget. Included management of four direct reports and a PR agency, telemarketing firm, advertising agency, and web design firm.
  * Managed the process of writing a book to establish the company as a thought leader, and spearheaded creation from inception through publication and launch. “Wireless Data for the Enterprise: Making Sense of Wireless Business” was published in October 2001 by McGraw Hill.
  • Raised lead generation efforts from zero in 1997 to an average of 120 per month in 2001 through direct marketing (generating up to 16% response rates), advertising, public relations, web marketing, and event marketing, with sales revenues on track to triple in the same time frame.

• Marketing Manager

  Kyocera Electronics

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  September 1995 — June 1997 (1 year 10 months)

  A $50M subsidiary of the $5.7B Kyocera Corporation focusing on the sales and marketing of Kyocera laser printers in North America.
  Developed and administered the strategic marketing plan and supervised all marketing activities. Defined, created, implemented, and managed the S.T.A.R. (Solution Targeted Application Reseller) Program, resulting in increased printer sales revenues. Collaborated with the business development department on the design and implementation of lead generation campaigns, increasing the level of quality leads by 25% year-over-year for FY1997.

• Product Marketing Manager

  Micro Central, Inc.

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  July 1993 — August 1995 (2 years 2 months)

  Provided overall leadership, direction, and focus to a four-member team with full responsibility for the profitability and strategic growth of more than 20 product lines in multiple categories. Managed product vendor relationships to develop product launch, pricing, and training programs. Worked closely with purchasing managers to manage inventory. Achieved a 60% increase in product line sales within six months.

Tamara Gruber’s Education

• LaSalle University

  MBA , Marketing , January 1992 — May 1993

• Glassboro State College

  BS , Marketing , 1988 — 1992

• Rowan University

  BS , Business Administration/Marketing , September 1988 — January 1992

  Activities and Societies:

  Sigma Delta Upsilon

Additional Information

Tamara Gruber’s Groups:

American Marketing Association, Mobile Mondays, Boston Social Media Club, Providence Geeks

•    Mobile Marketing Association
•    Technology Marketing Community
•    Mobile Marketing & Advertising
•    Mobile start-ups - 7,000+ members and growing!

Tamara Gruber’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch