Tamara Gielen

Current

Director of Email and Digital Dialogue Strategies at OgilvyOne
Founder at Email Marketer's Club
member at Email Experience Council

member at emailroundtable
Blogger at BeRelevant!

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2 more...

Past

Email Marketing Manager at eBay
Online Marketing Specialist EMEA at Cognos

Recommended

18 people have recommended Tamara

Connections

500+ connections

Industry

Internet

Websites

Tamara Gielen’s Summary

Tamara Gielen is internationally recognized as a thought leader in the email marketing industry. She is a regular speaker at international email marketing events and she is an active member of the IAB's Email Marketing Taskforce and the US DMA's Email Experience Council.

Tamara is the author of "BeRelevant!" (www.b2bemailmarketing.com), a leading email marketing best practices blog with over 1.400 international subscribers. She is also the founder of the "Email Marketer's Club" (www.emailmarketersclub.com), a rapidly growing social network that brings together 900+ industry thought leaders and email marketers from all over the world.

In her current role as Director of Email and Digital Dialogue Strategies at OgilvyOne, Tamara helps local and international Ogilvy clients with the development and optimization of their email marketing strategies. Before joining Ogilvy, Tamara was Email Marketing Manager for eBay.

Tamara Gielen’s Specialties:

email marketing, mobile marketing, social networking, digital dialogue

Tamara Gielen’s Experience

Director of Email and Digital Dialogue Strategies

OgilvyOne

(Public Company; Marketing and Advertising industry)

October 2007 — Present (1 year)

Strategic consultancy on topics such as:

* How do I build my email database?
* What is the most effective way to get opt-ins?
* How do I integrate email in my marketing mix?
* How can email help me to achieve my marketing/sales goals?
* How do I build a testplan and ho
* What is the value of an email address in my database?
* How do I send relevant messages in a cost-effective way?
* Which email platform should I use to send out my emails?
* How do my competitors use email marketing and what can I learn from that?
* How should I optimize/scale/improve my email marketing activities efforts.

Typical projects that I work on are: email marketing audits, setting up contact strategies, making recommendations on how to make email templates more effective, competitive audits, vendor reviews and guidance, email optimization, creating test plans, giving in-house email marketing workshops...
Founder

Email Marketer's Club

(Marketing and Advertising industry)

June 2007 — Present (1 year 4 months)

The Email Marketers' Club is a social network for Email Marketers. The purpose is to provide email marketers across the globe with a platform to mingle, share experiences and ideas or just get together and discuss anything that's on their mind. Email marketers are invited to join this community at www.emailmarketersclub.com
member

Email Experience Council

(Marketing and Advertising industry)

February 2007 — Present (1 year 8 months)

The eec is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value. Find out more on www.emailexperience.org
member

emailroundtable

(E-Learning industry)

January 2006 — Present (2 years 9 months)

The Email Marketing Roundtable is a nonprofit group where online marketers and e-commerce specialists can meet and talk about what works and what doesn't in the day-to-day world of email marketing. Find out more here: http://groups.yahoo.com/group/emailroundtable
Blogger

BeRelevant!

(Privately Held; Myself Only; Management Consulting industry)

February 2005 — Present (3 years 8 months)
Email Marketing Manager

eBay

(Public Company; 5001-10,000 employees; EBAY; Internet industry)

June 2005 — September 2007 (2 years 4 months)

Strategy, segmentation, targeting, implementation and analysis of all retention email marketing programs for eBay in Belgium
Online Marketing Specialist EMEA

Cognos

(Public Company; 1001-5000 employees; COGN; Computer Software industry)

2004 — June 2005 (1 year)

definition and execution of online marketing strategy for EMEA

Additional Information

Tamara Gielen’s Websites:

Tamara Gielen’s Interests:

Email Marketing, Search Engine Marketing, Web Marketing, travel, Greece, Andalucia, meeting new people, sharing knowledge

Tamara Gielen’s Groups:

emailroundtable, Email Roundtable, Ecademy, OpenBC, MyLinkedinPowerForum, MarketingProfs, Email Marketer's Club, LinkedIn Bloggers, Email Evolution Conference, MarketingSherpa Email Summit, Barcamp Gent