Brand & Marketing Strategist
Greater New York City Area
- Current
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- Board Member at The Art Directors Club
- Managing Partner at Talerman + Partners LLC
- Board Member at VCU Brand Center
- Past
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- Senior Vice President of Marketing for Merchandising at Martha Stewart Living Omnimedia
- Board Member at inMotion
- Strategic Consulting at The Brooklyn Brothers
- Partner at Campfire
- Strategic Consulting at Faith Popcorn's Brain Reserve
- Co-Chairman at The International ANDY Awards
- Founder, CEO at Agile Industries
- Senior Partner, Account Director at Ogilvy & Mather
- Account Director at Ingalls Quinn & Johnson
- Director of Marketing at Harvard Business School
- Account Executive, Account Supervisor at Epsilon
- Education
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- University of Massachusetts Dartmouth
- Recommended
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17 people have recommended Elizabeth - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Elizabeth Talerman’s Summary
Elizabeth Talerman has spent 24 years working with leading brands in technology, consumer packaged goods, food & beverage, sports, media, non-profit, travel, telecommunications, and financial services. Practiced at the art of innovation and the pragmatics of turning strategy into action plans, Talerman’s focus is on achieving triple bottom-line efficacy: profitability, social responsibility, and sustainability.
Elizabeth is proud to be a member of the boards of The Art Director’s Club, and Virginia Commonwealth University Brandcenter, and is an ardent supporter of the work being done by GEMS (Girls Education and Mentoring Service) to end the trafficking and sexual exploitation of girls and young women.
Elizabeth Talerman’s Specialties:
Brand, marketing, advertising strategy. Strategic positioning, business planning for early stage companies and turn-arounds.
Elizabeth Talerman’s Experience
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Board Member
The Art Directors Club
(Non-Profit; 11-50 employees; Design industry)
September 2007 — Present (1 year 11 months)
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Managing Partner
Talerman + Partners LLC
(Marketing and Advertising industry)
September 2001 — Present (7 years 11 months)
Elizabeth Talerman the founding partner in Talerman + Partners LLC, a marketing collaborative that specializes in brand positioning and the execution of marketing and advertising strategies.
Long considered the leading marketing integration specialist, Ms. Talerman collaborates with like-minded creative people to develop innovative marketing and communications programs that deliver results. Recent assignments and collaborations include O'Keefe Brands, Ogilvy PR, Martha Stewart, The Brooklyn Brothers, Faith Popcorn, eatbigfish, Ted Sann, and Campfire for brands including Kate's Paperie, the Radio industry, Martha Stewart, Colgate, Radio Shack, Tylenol, Sharp, Audi, Levi’s, Old Spice, HP, Timex, Kellogg, Pepsi, Unilever and Kodak. -
Board Member
VCU Brand Center
(Marketing and Advertising industry)
1999 — Present (10 years)
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Senior Vice President of Marketing for Merchandising
Martha Stewart Living Omnimedia
(Public Company; 501-1000 employees; MSO; Marketing and Advertising industry)
2007 — 2008 (1 year)
In 2007 Elizabeth helped the Merchandising Division of Martha Stewart Living Omnimedia launch 9 new brands, including the Martha Stewart Collection at Macy’s. During this time she built a Creative Services and Brand Management team to steward the Martha Stewart brand across 19 wholesale and retail partnerships. Ms. Talerman hired, trained, and guided this team of forty talented designers, writers and marketers in the development and management of integrated communications programs for each partnership including marketing strategy, product packaging, in-store display and promotion, regional and national advertising, collateral, direct mail, and PR. She also conceived of, developed and produced MSLO’s first national advertising campaign.
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Board Member
inMotion
(Marketing and Advertising industry)
2002 — 2008 (6 years)
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Strategic Consulting
The Brooklyn Brothers
(Marketing and Advertising industry)
2006 — 2007 (1 year)
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Partner
Campfire
(Marketing and Advertising industry)
2004 — 2006 (2 years)
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Strategic Consulting
Faith Popcorn's Brain Reserve
(Marketing and Advertising industry)
2006 — 2006 (less than a year)
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Co-Chairman
The International ANDY Awards
(Marketing and Advertising industry)
2003 — 2006 (3 years)
For the International ANDY Awards Ms. Talerman worked with Alex Bogusky and Mark Tutssel to position the ANDY brand as the world’s most creative competition recognizing outstanding, innovative advertising. In addition, Ms. Talerman spearheaded revenue generation efforts to support the show, and the Advertising Club's philanthropic mission.
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Founder, CEO
Agile Industries
(Marketing and Advertising industry)
May 1998 — December 2001 (3 years 8 months)
Ms. Talerman and her partner Abbi Gosling Waxman founded Agile Industries, a digital advertising agency. Working with clients including NBC, Credit Suisse First Boston, Gillette, and Quokka Sports, they grew the shop over three years to 12 people who were all early proponents of the power of audience engagement through gaming and entertainment.
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Senior Partner, Account Director
Ogilvy & Mather
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
June 1996 — December 1998 (2 years 7 months)
Managed strategic integration of marketing and communications for the IBM Brand. Responsible for integrating direct marketing and interactive communications with print and television campaigns.
Responsible for the creation of global, brand-based direct mail marketing programs that complemented IBM’s advertising to inform, educate, and influence key target audiences with regard to IBM's e-Business strategy. Created significant presence for IBM on the Internet by developing the IBM sports Web site, the IBM diversity Web site, award-winning interactive brand advertising, games, and innovative interactive applications. Led account management, media, creative, and production teams through the integration and creation of work for two Super Bowls, the Nagano Olympic Winter Games, the US Open, Wimbledon and the French Open, the Ryder Cup, several PGA events, and two seasons with the NHL and NBA. -
Account Director
Ingalls Quinn & Johnson
(Marketing and Advertising industry)
1994 — 1996 (2 years)
Led a team of consultants and venture capitalists in the development of a business plan and brand extension to launch a direct distribution capability for John Hancock. Secured venture capital for a two-year direct marketing test resulting in the successful launch of John Hancock MarketPlace. Developed a fully integrated customer relationship management program for CVS/pharmacy including customer research and the creation of the brand and program identity, in-store promotion, point-of-purchase materials, radio, television, direct mail, and public relations. Managed accounts including Cognos Software, The Boston Globe, and Elderhostel. Won the agency’s prestigious “I” award for the development of an agency-wide Quality program designed to improve employee and customer retention, stimulate creative thinking, and empower all levels of staff with responsibility for critical decision making to improve client service and the creative product.
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Director of Marketing
Harvard Business School
(Educational Institution; 1001-5000 employees; Higher Education industry)
1993 — 1995 (2 years)
Managed advertising, marketing, and database enhancements for Executive Education. Optimized expense-to-revenue ratio across $4 million marketing budget supporting portfolio of 27 executive programs. Fostered relationships with faculty to ensure communications accurately reflected the benefits of Executive Education. Developed partnerships with HBS Development, Alumni Relations, and Publishing to meet customer needs through life-long learning opportunities. Met quarterly with leaders of Executive Education throughout University to share ideas, enhance program awareness, and improve application rates, attendance, and revenue of Executive and Extension programs university-wide. Developed and managed relationships with direct marketing and advertising agencies, freelance writers, designers, and editors, database consultants, printers, and letter shops. Managed the professional growth 25-person staff.
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Account Executive, Account Supervisor
Epsilon
(Public Company; Marketing and Advertising industry)
1985 — 1992 (7 years)
Elizabeth Talerman’s Education
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University of Massachusetts Dartmouth
Bachelor of Science , Marketing , 1981 — 1985
Additional Information
Elizabeth Talerman’s Websites:
Elizabeth Talerman’s Honors:
Scholarship: Direct Marketing Educational Foundation
Presidents Award 2004: The Advertising Club
Speaker: AAAA 2005 Management Conference, Bermuda
Speaker: DM Days New York June 2006
Guest Speaker: VCU BrandCenter 2008
Elizabeth Talerman’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
