Country Manager (Brazil) at Mentez
Brazil
Country Manager (Brazil) at Mentez
Brazil
Marketing professional with focus in online activities.
Accumulated experience in search engine optimization, search marketing and social media marketing working for different business types such as e-commerces, multinational companies and digital advertising agencies, among consulting activities for various companies.
- Search Engine Optimization;
- Google AdWords Qualified Individual;
- Sponsored Link Campaigns;
- Social Media Marketing;
- Analysis and metrics;
- Mobile Marketing;
- XHTML and CSS.
(Privately Held; Internet industry)
October 2008 — Present (10 months)
Responsible for the social media company development in Brazil, including the management of sales, business development, partnerships and acquisitions in the country. Working very closely with agencies to help their clients succeed in the social media and mobile environments.
(Privately Held; 51-200 employees; Online Media industry)
July 2008 — October 2008 (4 months)
(Marketing and Advertising industry)
April 2008 — June 2008 (3 months)
Social media marketing strategy planning, development, implementation and monitoring. Widgets and applications in general.
Buzz monitoring for reputation management and marketing intelligence.
Responsible for marketing projects using online social networks for our clients as well as buzz monitoring.
(Marketing and Advertising industry)
January 2008 — April 2008 (4 months)
Coordinator of English Speaking SEO (search engine optimization) accounts.
SEO strategy, keyword research, link building, SEO metrics and reports for a number of US and UK clients as well as a few Brazilian clients.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2007 — October 2007 (6 months)
Founded cRio! (Comunicação Rio Digital) in May 2007 with a partner.
The company was created to act in the search engine marketing field (sponsored links, search engine optimization and social media optimization/marketing) in Rio de Janeiro, Brazil.
Due to the big number of job opportunities, me and my partner decided to continue our careers separetly.
(Public Company; 1001-5000 employees; Music industry)
December 2006 — April 2007 (5 months)
Main duty was to give support to the digital department team, which was divided into Internet and mobile: sale reports, research for content creation, content upload to mobile partners, marketing research and on-line promotion strategies.
Also came up with the idea of working closely with the fans, using the web to create on-line street teams to promote artists (social media marketing). The idea was very well accepted and implemented, innovating the communication with consumers.
(Privately Held; 11-50 employees; Internet industry)
August 2005 — November 2006 (1 year 4 months)
Entered the company as a marketing and SEO (search engine optimization) intern and left at the top marketing position there, managing the marketing and communications team.
Most of the marketing strategies were on-line based, focused on sponsored links, ppc campaigns, search engine optimization, affiliate marketing (was responsible for re-creating the affiliation program in a very sucessful way, increasing the number of affiliated websites in 2000% in just two months and closing deals with partners such as “Jornal O Dia” and “MPB FM Radio”), viral marketing, traditional on-line media and on-line interaction with costumers.
Bachelors , Advertisement, Business Management, Marketing , 2009 — 2010 (expected)
Bachelors , Advertising, Business Administration, Marketing , 2005 — 2008
High School ,
Even being an International student, ended up with a 3,66 GPA, which guaranteed me a place at the school's Honor Roll.
strategic marketing planning, technology, mobile marketing, goldens (retriever), search engine optimization research, spending (a lot of) time online, reading about all of my career related fields.
Infnet, ESPM