
Crossfusion Ltd., Principal - Marketing Strategy | Design | Digital Media
Greater Los Angeles Area

Crossfusion Ltd., Principal - Marketing Strategy | Design | Digital Media
Greater Los Angeles Area
Tad is skilled in the art of translating strategic business objectives into emotionally engaging and useful creative experiences across various mediums. Tad has been delivering award-winning creative solutions to a variety of Fortune 500 clients as well as smaller businesses for over 20 years. Tad has a strong focus on technology and was among the first wave of designers assisting businesses in translating brands from traditional print media into new media implementations.
Tad Keelin is Principal / Creative Director of Crossfusion, Ltd., a Digital Media & Marketing Strategy, Design & Digital Media firm. Crossfusion works with it's clients to bridge branding, marketing and strategy into intelligent, integrated cross-media communication solutions through applied design & technology.
It's not about "cool" or the latest trend. It's about understanding our clients and their audience and building the right type of bridge between them.
marketing strategy, branding systems, print communication, digital media, web & interactive
(Marketing and Advertising industry)
June 2006 — Present (2 years 4 months)
We help our clients bridge branding, marketing and strategy into intelligent, integrated cross-media communication solutions through applied design & technology.
With digital media, including web design & development as an equal core competency to our print and branding expertise, we are positioned nicely to help our client extend their brand at all touch points for their audience.
(Privately Held; 1-10 employees; Design industry)
April 1995 — April 2007 (12 years 1 month)
(Privately Held; 11-50 employees; Internet industry)
October 1999 — March 2001 (1 year 6 months)
Responsible for the overall corporate brand look & feel including the website design / user interface and all print collateral / national advertising campaign. Usability design of a successful B2B enterprise software and eCommerce public exchange run on the internet for contingent workers. ( www.ework.com )
(Public Company; 5001-10,000 employees; Management Consulting industry)
January 1993 — October 1999 (6 years 10 months)
Worked with fortune 500 clients to define and brand people strategy. This includes developing the creative approach and managing the execution through all media. Clients have included Boeing, Tektronix, Fujitsu, Disney, Charles Schwab and others.