WW Web & CRM Marketing at HP by day, Entrepreneur in Residence at Highway 12 Ventures by night.
Boise, Idaho Area
- Current
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- Entrepreneur in Residence at Highway 12 Ventures
- Social Media - CRM - Search at Hewlett-Packard
- Past
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- LaserJet Business Web 2.0 Strategic Lead at Hewlett-Packard
- President at NewCommBiz
- Director of New Media at BlueLine Marketing
- Associate at Scott Peyron & Associates
- El Presidente at City Boardshop (Sole Proprietorship)
- Education
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- Boise State University
- Boise State University
- Boise High School
- Recommended
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13 people have recommended Tac - Connections
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345
connections
- Industry
- Internet
- Websites
Tac Anderson’s Summary
Tac has been passionately involved in "computer mediated communications" since the mid 90's. Now called "New Media", Tac is even more passionate about this accelerated form of communication.
Tac Anderson’s Specialties:
New Media technologies. Online and off line communications strategies. Social network theory, and innovation.
Tac Anderson’s Experience
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Entrepreneur in Residence
Highway 12 Ventures
(Venture Capital & Private Equity industry)
September 2008 — Present (2 months)
At Highway 12 I help asses opportunities in the Web 2.0 space and work with their portfolio companies. We are focused on early stage funding in the Rocky Mountain region.
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Social Media - CRM - Search
Hewlett-Packard
(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)
May 2008 — Present (6 months)
I manage all of the Web, CRM and marketing metrics for the WW Sales and Services group at HP's Imaging & Printing Group.
This involves working across multiple business groups at HP and across all of our regions to leverage best practices and drive innovative marketing strategies that yield measurable results. -
LaserJet Business Web 2.0 Strategic Lead
Hewlett-Packard
(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)
August 2007 — May 2008 (10 months)
As the LaserJet Business Web 2.0 strategic initiative lead, I am chartered with developing new and innovative marketing alternatives to reach new audiences by utilizing the power of the new Web 2.0 capabilities. Creating a community through effective use of techniques such as blogs, vlogs, wiki's, viral marketing, and podcasts. Engaging customers and industry experts in conversation about trends and issues in business, not just about HP products.
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President
NewCommBiz
(Privately Held; 1-10 employees; Think Tanks industry)
February 2007 — August 2007 (7 months)
Tac has been passionately involved in "computer mediated communications" since the mid 90's. Now called "New Media", Tac is even more passionate about this accelerated form of communication. Tac works with companies to apply the power of the social web to their internal and external communication efforts.
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Director of New Media
BlueLine Marketing
(Partnership; 11-50 employees; Marketing and Advertising industry)
August 2005 — February 2007 (1 year 7 months)
I bridge the communication gaps between the geeks and clients. I help our client use New Media as part of their overall Communication strategies.
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Associate
Scott Peyron & Associates
(Privately Held; 1-10 employees; Public Relations and Communications industry)
May 2005 — August 2005 (4 months)
This is where I cut my teeth in the agency world.
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El Presidente
City Boardshop (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Sporting Goods industry)
March 2001 — January 2004 (2 years 11 months)
I was the owner of a small Skateboard Snowboard shop in Las Vegas
Tac Anderson’s Education
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Boise State University
MBA, Business, 2006 — 2008
In the first graduating class of the BSU Executive MBA program.
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Boise State University
BA, Communications, 1993 — 1998
My Senior Thesis was a Phenomenological view of internet chat rooms (it was the 90's).
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Boise High School
High School Diploma, 1987 — 1990
Additional Information
Tac Anderson’s Websites:
Tac Anderson’s Interests:
New Media, Social Networking (duh), Communications Mtn Biking, Indie Rock
Tac Anderson’s Groups:
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"friendfeed" friends
Tac Anderson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
