Tac Anderson

WW Web & CRM Marketing at HP by day, Entrepreneur in Residence at Highway 12 Ventures by night.

Boise, Idaho Area

Current
  • Entrepreneur in Residence at Highway 12 Ventures
  • Social Media - CRM - Search at Hewlett-Packard
Past
  • LaserJet Business Web 2.0 Strategic Lead at Hewlett-Packard
  • President at NewCommBiz
  • Director of New Media at BlueLine Marketing
  • Associate at Scott Peyron & Associates
  • El Presidente at City Boardshop (Sole Proprietorship)
Education
  • Boise State University
  • Boise State University
  • Boise High School
Connections
345 connections
Industry
Internet
Websites

Tac Anderson’s Summary

Tac has been passionately involved in "computer mediated communications" since the mid 90's. Now called "New Media", Tac is even more passionate about this accelerated form of communication.

Tac Anderson’s Specialties:

New Media technologies. Online and off line communications strategies. Social network theory, and innovation.


Tac Anderson’s Experience

  • Entrepreneur in Residence

    Highway 12 Ventures

    (Venture Capital & Private Equity industry)

    September 2008Present (2 months)

    At Highway 12 I help asses opportunities in the Web 2.0 space and work with their portfolio companies. We are focused on early stage funding in the Rocky Mountain region.

  • Social Media - CRM - Search

    Hewlett-Packard

    (Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

    May 2008Present (6 months)

    I manage all of the Web, CRM and marketing metrics for the WW Sales and Services group at HP's Imaging & Printing Group.

    This involves working across multiple business groups at HP and across all of our regions to leverage best practices and drive innovative marketing strategies that yield measurable results.

  • LaserJet Business Web 2.0 Strategic Lead

    Hewlett-Packard

    (Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

    August 2007May 2008 (10 months)

    As the LaserJet Business Web 2.0 strategic initiative lead, I am chartered with developing new and innovative marketing alternatives to reach new audiences by utilizing the power of the new Web 2.0 capabilities. Creating a community through effective use of techniques such as blogs, vlogs, wiki's, viral marketing, and podcasts. Engaging customers and industry experts in conversation about trends and issues in business, not just about HP products.

  • President

    NewCommBiz

    (Privately Held; 1-10 employees; Think Tanks industry)

    February 2007August 2007 (7 months)

    Tac has been passionately involved in "computer mediated communications" since the mid 90's. Now called "New Media", Tac is even more passionate about this accelerated form of communication. Tac works with companies to apply the power of the social web to their internal and external communication efforts.

  • Director of New Media

    BlueLine Marketing

    (Partnership; 11-50 employees; Marketing and Advertising industry)

    August 2005February 2007 (1 year 7 months)

    I bridge the communication gaps between the geeks and clients. I help our client use New Media as part of their overall Communication strategies.

  • Associate

    Scott Peyron & Associates

    (Privately Held; 1-10 employees; Public Relations and Communications industry)

    May 2005August 2005 (4 months)

    This is where I cut my teeth in the agency world.

  • El Presidente

    City Boardshop (Sole Proprietorship)

    (Sole Proprietorship; 1-10 employees; Sporting Goods industry)

    March 2001January 2004 (2 years 11 months)

    I was the owner of a small Skateboard Snowboard shop in Las Vegas


Tac Anderson’s Education

  • Boise State University

    MBA, Business, 20062008

    In the first graduating class of the BSU Executive MBA program.

  • Boise State University

    BA, Communications, 19931998

    My Senior Thesis was a Phenomenological view of internet chat rooms (it was the 90's).

  • Boise High School

    High School Diploma, 19871990


Additional Information

Tac Anderson’s Websites:

Tac Anderson’s Interests:

New Media, Social Networking (duh), Communications Mtn Biking, Indie Rock

Tac Anderson’s Groups:

  •    "friendfeed" friends

Tac Anderson’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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