Samreen Soomro

Current

Web Marketing Manager at Toolmart, Inc.
Web Marketing Manager at Interstate Pneumatics

Past

SEO Manager at 360training.com
Instructional Designer at 360training
Team Lead, Creative Department at Axact, Inc.

Technical Report Writing Instructor at SZABIST
Project Coordinator at Asyst (Pvt.) Ltd.

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2 more...

Education

Institute of Business Administration
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

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Connections

120 connections

Industry

Marketing and Advertising

Websites

Samreen Soomro’s Summary

- SEO/SEM: Extensive experience of developing and implementing effective SEO strategies with the goal of producing high organic rankings on major search engines and generating increased targeted web traffic. Well-versed in advanced SEO techniques. Extensive knowledge of Social Media and its use in Online Marketing. In-depth knowledge of utilizing the right types of social media for different types of clients and market spaces. Through understanding of Digg, Reddit, MySpace, de.licio.us, furl, Wikipedia, forums, social comminutes, etc. Deep knowledge of search marketing uses of Blogs & RSS Feeds.

- Content Development/Optimization: Expert in all types of content development and optimization. Thorough understanding of vertical search engine integrations and their effect on the various content areas including text, news, images, video, audio and products.

-Web Analytics: Proficient in using web analytics to analyze traffic trends and behavior and measure success of SEO/SEM efforts. Extensive use of web traffic analytical software such as Google Analytics, HitsLink, FireClick, Web CEO and Internet Business Promoter.

- PPC: Capable of managing paid search marketing campaigns in Google Adwords, Yahoo/Overture & MSN. In-depth understanding of CTR & ROI. Experienced in banner ads & display advertisement along with link & media buying.

Samreen Soomro’s Specialties:

-SEO
-SEM
-PPC
-Content Development

Samreen Soomro’s Experience

Web Marketing Manager

Toolmart, Inc.

(Consumer Goods industry)

January 2009 — Present (11 months)
Web Marketing Manager

Interstate Pneumatics

(Privately Held; Security and Investigations industry)

January 2009 — Present (11 months)
SEO Manager

360training.com

(Privately Held; E-Learning industry)

March 2006 — July 2008 (2 years 5 months)
Instructional Designer

360training

(E-Learning industry)

March 2004 — March 2006 (2 years 1 month)
Team Lead, Creative Department

Axact, Inc.

(Information Technology and Services industry)

October 2002 — June 2003 (9 months)
Technical Report Writing Instructor

SZABIST

(Education Management industry)

August 2002 — December 2002 (5 months)
Project Coordinator

Asyst (Pvt.) Ltd.

(Information Technology and Services industry)

December 2001 — July 2002 (8 months)

Samreen Soomro’s Education

Institute of Business Administration

MBA , MIS , 2005 — 2008
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

MCS , Software Engineering , 2002 — 2002
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

BCS , Software Engineering , 1999 — 2001